Communications Offices
Code: 103160 ECTS Credits: 6| Degree | Type | Year |
|---|---|---|
| Advertising and Public Relations | OP | 4 |
Contact
- Name:
- Santiago Jordán Ávila
- Email:
- santiago.jordan@uab.cat
Teaching groups languages
You can view this information at the end of this document.
Prerequisites
Not required
Objectives and Contextualisation
Define the role of the communication cabinets in the marketing mix. Analyze the evolution, functions, services and work processes that have ended.
- Know the different types of communication cabinets.
- Have the ability to carry out the Personal Branding Plan
- Establish an "integrated" 360º vision in business and institutional communication.
- Know how to build corporate and product communication in current business societies.
- Establish the communication plan at both the internal and external levels.
- Apply the theoretical concepts in seminars and cases based on real "Case Histories".
- Learn about the types of professionals in the field of advertising and public relations.
Learning Outcomes
- CM26 (Competence) Plan events in appropriate formats to reinforce the intangible value of organisations.
- CM27 (Competence) Design the internal and external communication of an organisation with a focus on stakeholders.
- KM30 (Knowledge) Recognise the intangible value of organisations and their audiences as strategic linchpins for the design and planning of public relations initiatives.
- SM25 (Skill) Interpret the needs of different business sectors to adapt public relations strategies to communication objectives
Content
Study of the functions of the strategic direction of advertising and public relations in organizations.
- Eines bàsiques per a la gestió de la comunicació de les organitzacions.
- Study of the methodologies and fonts used for the planning of advertising campaigns.
- Study of the strategies for the development of marketing actions.
- Study of the functional characteristics of the account management.
- Operational development of the planner of the communication offices.
- Strategy of meetings and publicity supports of the communication cabinets
- Study and development of public relations in the different sectors organizing social activities,
The course content will be sensitive to issues related to gender perspective and the use of inclusive language
A detailed schedule outlining the content of each session will be presented on the first day of the course and will be available on the course’s Virtual Campus, where students will find all teaching materials and necessary information for eƯective course monitoring. Should the teaching modality change for reasons of force majeure according to the competent authorities, the teaching staƯ will inform students of any modifications to the course schedule and teaching methodologies.
Activities and Methodology
| Title | Hours | ECTS | Learning Outcomes |
|---|---|---|---|
| Type: Directed | |||
| Theoretical and practical classes and seminars | 52.5 | 2.1 | CM26, CM27, KM30, SM25, CM26 |
| Type: Supervised | |||
| Tutorials and revision of exercises | 7.5 | 0.3 | CM26, CM27, KM30, SM25, CM26 |
| Type: Autonomous | |||
| Individual study, readings, exercises | 82.5 | 3.3 | KM30, SM25, KM30 |
Annotation: Within the schedule set by the centre or degree programme, 15 minutes of one class will be reserved for students to evaluate their lecturers and their courses or modules through questionnaires.
Assessment
Continous Assessment Activities
| Title | Weighting | Hours | ECTS | Learning Outcomes |
|---|---|---|---|---|
| Exam | 30% | 2 | 0.08 | CM26, CM27, KM30, SM25 |
| Exercises and homeworks | 70% | 5.5 | 0.22 | CM26, CM27, KM30, SM25 |
Continuous evaluation: it is made up of three items:
a) Exam/Test: 30%.
b) Practices 4:40%
c) Work: 30%
It is compulsory to attend the classroom, face-to-face or virtual, for the exhibition of the treballs and unfolding cases, in order to pass the test of connections to approve the subject, all activities, both theory and practices (seminars and laboratories) are recoverable as long as the student has been assessed at a minimum of 2/3 parts of the total valued activities.
Important: The proposed teaching methodology and evaluation activities may undergo some modification depending on the authorities attendance restrictions
In the event that the student performs any irregularity that may lead to a significant variation of an evaluation act, this evaluation act will be graded with 0, regardless of the disciplinary process that could be instructed. In the event, that several irregularities occur in the evaluation acts of the same subject, the final grade for this subject will be 0.
In this course, the use of Artificial Intelligence (AI) technologies is permitted as an integral part of assignment development, provided that the final outcome demonstrates a significant contribution from the student in terms of analysis and personal reflection. Students must clearly identify any content generated using AI, specify the tools employed, and include a critical reflection on how these technologies have influenced both the process and the final result of the assignment. Failure to disclose the use of AI in this assessed activity will be considered a breach of academic integrity and may result in a partial or total penalty to the assignment grade, or more serious sanctions in severe cases
Students who have not completed at least 33% of the assessment activities planned for the course will be considered "not assessable," andthis will be reflected in their final grade.
Students will be entitled to reassessment in the course if they have been evaluated on a set of activities accounting for at least two-thirds of the total course grade.Students will be entitled to reassessment in the course if they have been evaluated on a set of activities accounting for at least two-thirds of the total course grade.
Single evaluation:
The single assessment test is made up of three items made up of:
a) Global work of the subject with a grade value of 50% and recoverable by the student.
b) Two classroom practices with a note value of 20, that is, 10% each.
c) A knowledge test with a grade value of 30%.
Bibliography
In the Moodle classrooms the reference bibliography will be posted
Software
The subject does not require any software.
Groups and Languages
Please note that this information is provisional until 30 November 2025. You can check it through this link. To consult the language you will need to enter the CODE of the subject.
| Name | Group | Language | Semester | Turn |
|---|---|---|---|---|
| (PLAB) Practical laboratories | 51 | Catalan/Spanish | second semester | afternoon |
| (TE) Theory | 5 | Catalan/Spanish | second semester | afternoon |