Assessment

Continous Assessment Activities

Title	Weighting	Hours	ECTS	Learning Outcomes
Course project	40%	3	0.12	CM15, CM16, CM17, KM20
Creative profile project	10%	1	0.04	CM17, KM21
Exercises	20%	1.5	0.06	CM15, CM16, CM17, KM20, KM21
Theory exam	30%	2	0.08	CM16, CM17, KM17, KM20, KM21

Continuous evaluation

The grade for the course will be obtained from the following concepts:

Theoretical exam: 30%
Course Project: 40%
Exercises (seminars): 20%
Project on advertising creatives and creatives: 10%

Requirements to pass the course

In order to be able to apply the percentages it is mandatory to pass the theoretical exam with a grade equal or higher than 5.

The course is passed if, once the exam has been passed, a grade equal to or higher than 5 is obtained by applying the percentages.

 

Continuous evaluation reassessment

Re-evaluation activities will be carried out during the period established for this task in the academic calendar.

According to regulations, students will be entitled to the recovery of the subject if they have been evaluated of the set of activities, the weight of which is a minimum of 2/3 parts of the total grade of the subject.
Students who obtain a grade lower than 5 in the exam will have to take the reassigment exam.
Not recoverable: The course work, given its importance, is not recoverable. Neither is the work related to creative and/or creative advertising. These projects involve work processes, from the point of view of information search, analysis, production and presentation, which cannot be carried out in the period established for re-evaluation activities.
Exercises are only recoverable if 1) they have not been done for justified reasons of force majeure (this does not include leisure trips, vacations, outings...), 2) if, once the requirement of passing the exam is fulfilled, when applying the percentages, the final grade of the course does not reach 5. In this case, the failed practicals can be recovered by doing exercises on the same subject of the practicals that did not reach the pass mark.
In cases of re-evaluation, the final grade will not exceed 6.9.
It is not contemplated the possibility of taking a recovery to raise the grade.

Single evaluation

This course provides for a single assessment system, which includes the following evaluable activities:

• Theoretical-practical exam: 50%
• Final project: 25%. The proposal must be presented orally (date to be determined by the teaching team and will be communicated to the student in due time).
• Biographical work on creative advertising people: 10%
• Documentary/practical work (in which the theoretical concepts of the course must be applied): 10%.

The details and content of each activity will be detailed to students who request this type of evaluation.

Single evaluation reassessment

According to regulations, in order to participate in the re-evaluation process, students must have been previously evaluated in at least 2/3 of the total number of evaluable activities of the course.
Students who obtain a grade lower than 5 in the exam must take the reassessment exam.
In the single evaluation only the possibility of recovering the exam is contemplated. The other projects involve work processes, from the point of view of information search, analysis, production and presentation, which cannot be carried out in the period established for re-evaluation activities.
In cases of re-evaluation, the final grade will not exceed 6.9.
It is not contemplated the possibility of taking a re-evaluation to raise the grade.

 

Not evaluable (Continuous evaluation)

It will be considered that the course is not evaluable if any of the following assumptions are fulfilled:

• Failure to take the exam
• Failure to submit the Course Project
• Failure to complete the exercises and/or the project on the creative/creatives

Not evaluable (single evaluation)

The subject will be considered not evaluable ifany of the following assumptions are fulfilled:

• Failure to submit all the assigned activities
• Failure to orally present the final Course Project
• Failure to take the exam

Plagiarism

In the event that the student performs any irregularity that may lead to a significant variation of an evaluation act, this evaluation act will be graded with 0, regardless of the disciplinary process that could be instructed. In the event, that several irregularities occur in the evaluation acts of the same subject, the final grade for this subject will be 0.In the event that the student performs any irregularity that may lead to a significant variation of an evaluation act, this evaluation act will be graded with 0, regardless of the disciplinary process that could be instructed. In the event, that several irregularities occur in the evaluation acts of the same subject, the final grade for this subject will be 0.

Artificial Intelligence (AI)

For this subject, the use of Artificial Intelligence (AI) technologies is permitted exclusively for support tasks, such as bibliographic or information searches, text correction, translations or the use as a tool in order to improve your project or presentation (e.g. image generation, video). In any case, precise instructions in this regard will be given in each practice. Students must clearly identify any parts generated with these technologies, specify the tools used, and include a critical opinion on how AI has influenced the process and final outcome of the assignment. Failure to disclose the use of AI in this assessed activity will be considered a breach of academic integrity and may result in a partial or total penalty to the assignment grade, or more serious sanctions in severe cases.

Any student suspected of submitting work that includes AI generated content may be asked for preliminary work or other materials to evidence the student’s original and unaided authorship. The student may also be asked to separately explain or support their work. AI identification methods may also be employed by the professors. After review, if it is determined by the instructor that submitted work likely contains AI generated content, the work may receive a zero and the student may be subject to further misconduct measures.