No pre requisites have been set.

Assessment

Continous Assessment Activities

Title	Weighting	Hours	ECTS	Learning Outcomes
1. Advertising design: Visual (illustrations).	15	0.5	0.02	CM31, SM30
2. Advertising design: text (typographic)	15	0.5	0.02	CM30, CM31, CM32, SM30
3. Visual Image Book	20	1	0.04	CM30, CM31, CM32, SM30
4. Applications of Visual Image Book	25	1.5	0.06	CM30, CM31, KM33, SM30
5. Theoretical Exam	20	3	0.12	KM33
6. Portfolio	5	1	0.04	CM32, KM33, SM30

 

 

Continuous evaluation consists of the devolpment of the following activities:

1. Exam, 20% of the final grade

2. Theoretical and practical activities: 80%

 

In order to pass the subject, it will be necessary to obtain a minimum grade of 5 in each of the activities.

 

Retaking the activities.

Students will have the right to retake the subject if they have been evaluated from the set of activities, the weight of whichis a minimum of 2/3 of the total grade of the subject.

All the activities of the subject are recoverable.

Second enrolment

In the case of a second enrolment, students will be able to take a single synthesis test that will consist of submitting the activities/rubrics that had not been passed during the previous year.

The grade of the subject will correspond to the grade of the final exam.

Criteria for not being evaluated:

Students who have not completed at least 33% of the assessment activities as planned in this course will be considered as "not evaluable," and this will be reflected in the final grade.

Plagiarism

Students who make any irregularity (copying, plagiarism, identity theft,...) that may lead to a significant variation in the grade of an evaluation act willbe graded with 0 in that evaluation act. In the event that thereare several irregularities, the final grade of the subject will be 0.

Subject programming

The detailed calendar with the content of the different sessions will be presented on the day of presentation of the subject. It will also be posted on the Virtual Campus where students will be able to find the detailed description of the exercises and practices, the various teaching materials and any information necessary for the proper monitoring of the subject. In the event of a change of teaching modality for health reasons, the teaching staff will inform of the changes that will occur in the programming of the subject and in the teaching methodologies.

This subject does not include single evaluation.

Note: The course content will be sensitive to issues related to gender perspective and the use of inclusive language.

The course will use the programs Affinity Publisher, Affinity Photo and, as a reading tool, Acrobat Reader.
										
											
										
											The teachers will dedicate five and two hours, respectively, in training for using the two first programs.
										
											
										
											The teaching staff will provide online resources so that the students can complement their training, if they consider it, at their own pace.