Degree | Type | Year |
---|---|---|
Tourism | OT | 4 |
You can view this information at the end of this document.
There are no prerequisites
The main objective of this unit is to explore the nature and characteristics of tourist products, services, and experiences, the market tendencies, demand expectations, and stakeholders involved in developing tourism products. We will analyse how important is to look at the political priorities that emerged from the Sustainable Development Goals (SDG), and the importance of innovation and technology to develop successful and sustainable tourism products that will please the customer and will allow the business to have a sustainable future.
The unit has the following learning objectives:
Introduction to the unit Tourism products
Topic 1: Nature and characteristics of tourism products
Topic 2: Type of tourism products
Topic 3: The need to know (market tendencies and demand, existing supply, stakeholders, public administration, and non-for profit organisations)
Topic 4: Cross-cutting European Union priorities: Environment and Gender balance, inclusion, diversity and representativeness
Topic 5: How to apply the Sustainable Development Goals (SDG) from United Nations to the design of tourism products?
Topic 6: How tourism products are structured and ready to be commercialised?
Topic 7: Innovation and creativity applied to the development of tourism products. The use of technologies to develop new tourism products
Title | Hours | ECTS | Learning Outcomes |
---|---|---|---|
Type: Directed | |||
Case studies solving | 11 | 0.44 | 1, 2, 3, 12, 8, 11, 10 |
Theoretical class | 32 | 1.28 | 3, 12, 8, 11, 10 |
Type: Supervised | |||
Tutoring | 2 | 0.08 | 6, 15 |
Type: Autonomous | |||
Homework | 40 | 1.6 | 2, 3, 6, 12, 8, 11, 10, 14, 15, 18 |
Individual learning | 60 | 2.4 | 1, 2, 3, 6, 12, 8, 11, 10, 15, 16, 18 |
The teaching methodology is based on a continuous evaluation, combining theoretical content, practical in-class activities, research and analysis, presentations, and reports. Assistance and participation in class during the semester will also be assessed. Therefore, classes will be conducted in seminar format promoting student’s participation. It is important to remark that most of the theoretical material is needed to tackle the case studies and presentations. Fundamental theoretical notions and special issues will be discussed in class and applied on
Annotation: Within the schedule set by the centre or degree programme, 15 minutes of one class will be reserved for students to evaluate their lecturers and their courses or modules through questionnaires.
Title | Weighting | Hours | ECTS | Learning Outcomes |
---|---|---|---|---|
Asistance and participation | 15% | 0.5 | 0.02 | 1, 2, 3, 4, 5, 6, 12, 8, 13, 11, 10, 17, 14, 15, 16, 7, 9, 18 |
Assessment 1 (individual): Factsheet and product portfolio | 20% | 1.5 | 0.06 | 1, 4, 5, 6, 12, 8, 10, 14, 16, 7, 9 |
Assessment 2 Presentation (group): Tourism products, opportunities and challenges | 20% | 1.5 | 0.06 | 1, 2, 3, 4, 5, 6, 12, 8, 13, 11, 10, 17, 14, 15, 16, 7, 9, 18 |
End term evaluation | 25% | 0 | 0 | 1, 2, 3, 5, 12, 8, 13, 10, 14, 15, 16, 7, 9 |
Practical in-class activities | 20% | 1.5 | 0.06 | 1, 2, 3, 4, 5, 6, 12, 8, 13, 11, 10, 17, 14, 15, 16, 7, 9, 18 |
Continuous evaluation
The continuous evaluation is composed of one evaluation (individual), two activities (individual and group), practical in-class activities, and the participation and assistance in class. To pass the continuous evaluation, students need to reach a minimum of 3.5 out of 10 in each of the assessments. Otherwise, students will have to do the final evaluation at the end of the semester.
Unique evaluation
The unique evaluation is composed of three individual assessments to be delivered during the semester, and the final evaluation at the end of the semester.
Title |
Weighting |
Assessment 1: Tourist destination factsheet |
20% |
Assessment 2: Define the product portfolio of a destination |
20% |
Assessment 2: Opportunities and challenges in developing a product for a destination |
20% |
Final evaluation |
40% |
Evaluations (end-term evaluation, final evaluation, and re-evaluation)
The evaluations include the following format in three parts:
Aho, S. K. (2001). Towards a general theory of touristic experiences: modelling experience process in tourism. Tourism Review, 56 (3+4), 33-37.
Australia Council for the Arts (2018). International arts tourism. Connecting cultures. Australia Council for the Arts.
Benur, A. M., and Bramwell, B. (2015). Tourism product development and product diversification in destinations. Tourism Management 50, 213-224. DOI: https://doi.org/10.1016/j.tourman.2015.02.005
Buhalis, D., Darcy, S., and Ambrose, I. (Eds.). (2012). Best practice in accessible tourism: Inclusion, disability, ageing population and tourism. Channel View Publications.
Central Intelligence Agency (CIA): the world factbook: https://www.cia.gov/the-world-factbook/
Commonwealth of Australia (2015). Australia’s International Tourism Industry. Productivity Commission Research Paper. Commonwealth of Australia.
Darcy, S. (2006). Setting a research agenda for accessible tourism. CRC for Sustainable Tourism.
Darcy, S., Cameron, B., and Pegg, S. (2010). Accessible tourism and sustainability: a discussion and case study. Journal of Sustainable Tourism, 18 (4), 515-537. DOI: 10.1080/09669581003690668
Darcy, S., McKercher, B., and Schweinsberg, S. (2020). From tourism and disability to accessible tourism: a perspective article. Tourism Review, 75 (1), 140-144. DOI: 10.1108/TR-07-2019-0323
Datzira-Masip, J. (2006). Tourism product development: a way to create value. The case ofLa Vall de Lord. Paper presented at the XV International Leisure and Tourism Symposium. Doctoral Colloquium. Esade.
Datzira-Masip, J. (2006). Cultural heritage tourism - opportunities for product development: the Barcelona case. Tourism Review, 61, 1, 13-20. DOI: 10.1108/eb058466
du Cros, H., Bauer, T., Lo, C., and Rui, S. (2005). Cultural Heritage Assets in China as Sustainable Tourism Products: Case Studies of the Hutongs and the Huanghua Section of the Great Wall, Journal of Sustainable Tourism, 13:2, 171-194, DOI: 10.1080/09669580508668484
Dwyer, L., Edwards, D., Mistilis, N., Roman, C., Scott, N., and Cooper, C. (2008). Megatrends underpinning tourism to 2020: analysis of key drivers for change. CRC for Sustainable Tourism.
Faulkner, B. (2006). Rejuvenating a maturing tourist destination: the case of the Gold Coast. CRC for Sustainable Tourism.
Gillovic, B., and McIntosh, A. (2020). Accessibility and Inclusive Tourism Development: Current State and Future Agenda. Sustainability, 12(22). DOI: https://doi-org.are.uab.cat/10.3390/su12229722
Harriott, V. J. (2002). Marine tourism impacts and their management on the Great Barrier Reef. CRC Reef Research Centre Technical Report Nº 46. CRC Reef Research Centre: Townsville.
Jones, D. N., and Buckley, R. (2001). Birdwatching tourism in Australia. Wildlife tourism research report series Nº 10. CRC for Sustainable Tourism.
Konu, H. (2015). Developing a forest-based wellbeing tourism product together with customers – An ethnographic approach. Tourism Management, 49, 1-16. DOI: https://doi.org/10.1016/j.tourman.2015.02.006
Lamers, M., Steins, N. A., and Bets, L. (2024). Combining polar cruise tourism and science practices. Annals of Tourism Research, 107, 103794. https://doi.org/10.1016/j.annals.2024.103794
MacKay, K. J., and Campbell, M. (2004). An examination of residents’ support for hunting as a tourism product. Tourism Management, 25, 443-452. doi:10.1016/S0261-5177(03)00127-4
McKercher, B. (2015). Towards a taxonomy of tourism products. Tourism Management, 54, 106‐208. DOI: https://doi.org/10.1016/j.tourman.2015.11.008
Novelli, M. (2005). Niche tourism, contemporary issues, trends and cases. Oxford: Elsevier.
Read, M. (2013). Socio-economic and environmental cost–benefit analysis for tourism products — A prototype tool to make holidays more sustainable. Tourism Management Perspectives, 8, 114-125. DOI: https://doi.org/10.1016/j.tmp.2013.09.003
Ren, C., Jóhannesson, G. T., Ásgeirsson, M. H., Woodall, S., and Reigner, N. (2024). Rethinking connectivity in Arctic tourism development. Annals of Tourism Research, 105, 103705. https://doi.org/10.1016/j.annals.2023.103705
Saarinen, J. (Ed.). (2020). Tourism and sustainable development goals: research on sustainable tourism geographies. Routledge.
Schmitz, S., and Tsobgou, D. L. (2016). Developing tourism products and new partnerships through participatory action research in rural Cameroon. Geographical Research, 54(2), 143-152. DOI:10.1111/1745-5871.12174
Sgroi, F. (2021). Food products, gastronomy and religious tourism: The resilience of food landscapes. International Journal of Gastronomy and Food Science, 26. DOI: https://doi.org/10.1016/j.ijgfs.2021.100435
Shrestha, R. K., and L’Espoir Decosta, P. (2023). Developing dynamic capabilities for community collaboration and tourism product innovation in response to crisis: Nepal and COVID-19, Journal of Sustainable Tourism, 31:1, 168-186, DOI: 10.1080/09669582.2021.2023164
Sisto, R., Cappelletti, G. M., Bianchi, P., and Sica, E. (2021). Sustainable and accessible tourism in natural areas: a participatory approach. Current Issues in Tourism, 25, 1-18. DOI: 10.1080/13683500.2021.1920002
Tremblay, P. (2006). Desert Tourism Scoping Study, A report by Charles Darwin University, in conjunction with Curtin University for Desert Knowledge Cooperative Research Centre: Alice Springs.
United Nations Sustainable Development Goals: https://sdgs.un.org/goals
United Nations World Tourism Organisation (UNWTO): https://www.unwto.org/
United Nations World Tourism Organisation (UNWTO) and European Travel Commission (ETC) (2011). Handbook on Tourism Product Development. UNWTO: Madrid.
Vongvisitsin, T. B., Huang, W. J., and King, B. (2024). Urban community-based tourism development: A networked social capital model. Annals of Tourism Research, 106, 103759. https://doi.org/10.1016/j.annals.2024.103759
World Travel and Tourism Council (WTTC): https://wttc.org/
Xu, J. B. (2010). Perceptions of tourism products. Tourism Management, 31, 607-610. doi:10.1016/j.tourman.2009.06.011
No software knowledge requirements
Name | Group | Language | Semester | Turn |
---|---|---|---|---|
(TE) Theory | 1 | English | second semester | morning-mixed |
(TE) Theory | 2 | English | second semester | morning-mixed |