Organisation of Conferences and Trade Fairs
Code: 43078 ECTS Credits: 9| Degree | Type | Year |
|---|---|---|
| 4313799 Management and Organisation of Event Tourism | OB | 0 |
Contact
- Name:
- Maria Jose Aguar Martinez
- Email:
- mariajose.aguar@uab.cat
Teachers
- (External) Agustí Torres
- (External) Begoña Ruíz
- (External) Carlos Moreno
- (External) Cristina Vizcaya
- (External) Francesc Carrió
- (External) Josep Antoni Llopart
- (External) Rudolf Rannegger
- (External) Sandra Marcos Verduque
- (External) Sandrine Castres
Teaching groups languages
You can view this information at the end of this document.
Prerequisites
There are no prerequisites
Objectives and Contextualisation
1. Learn about the infrastructures available for event execution. In particular, convention centers, singular spaces, hotels and fairgrounds
2. Analyze the different phases of design, commercialization, production and evaluation of a fair event from the perspective of the organizer, the exhibitor and the visitor
3. Learn about the structure and organization of medical congresses
4. Learn about the management made by the Professional Congress Organizers (PCO)
5. Delve into the concepts and basic marketing tools applied to the organization of events
Competences
- Acquire teamwork and leadership capacities.
- Adapt to new situations, showing initiative in developing innovative and competitive strategies.
- Communicate and justify conclusions clearly and unambiguously to both specialist and non-specialist audiences.
- Design and plan communication and marketing actions for an event, taking into account the vision of the company commissioning it.
- Identify the actors and the fundamental concepts of event tourism in order to analyse current data on the sector and be able to detect new trends.
- Plan and manage the different types of activities necessary in organising an event: design, commercialisation, production and evaluation.
- Solve problems in new or little-known situations within broader (or multidisciplinary) contexts related to the field of study.
Learning Outcomes
- Acquire teamwork and leadership capacities.
- Adapt to new situations, showing initiative in developing innovative and competitive strategies.
- Analyse the impact of new technologies on conference management and organisation.
- Analyse the levels of satisfaction of fair visitors and exhibitors in order to retain their loyalty.
- Analyse the peculiarities of doctors as a collective and their scientific societies.
- Analyse the pharmaceutical industry and the actors involved in a conference.
- Communicate and justify conclusions clearly and unambiguously to both specialist and non-specialist audiences.
- Correctly apply the measurement systems for the management of a fair: commercial indicators.
- Design and plan communication and marketing actions for an event, taking into account the vision of the company commissioning it.
- Draw up a conference memorandum.
- Draw up a scientific programme.
- Establish the guidelines for dealing with suppliers.
- Establish the guidelines for dealing with the Media in the context of medical conferences.
- Fulfil the missions of a conference organiser.
- Identify the requirements of continuing education within the framework of medical conferences.
- Solve problems in new or little-known situations within broader (or multidisciplinary) contexts related to the field of study.
Content
1.-Introduction to the Module. Operations: Venues, facilities and task planning
2.-Management of people in the face of new trends in event organisation.
3.-Trends in the organisation of congresses: characteristics, promoting bodies and technical office.
4.-Trade fair sector: data presentation and technological management
5.- Fundraising: sponsors and participants
6.-Promotion to attract participants. Search for sponsors
7.-Design, launching and organisation of a trade fair.
8.- Security protocols. Technology for venues and events
9.-Hybrid and on-site fairs: coexistence of both, digital management of marketing and analysis of results.
10.- Digital transformation in trade fairs: innovation and future trends.
11. Teaching session/ Visit to a trade fair
Activities and Methodology
| Title | Hours | ECTS | Learning Outcomes |
|---|---|---|---|
| Type: Directed | |||
| Classroom | 36 | 1.44 | 3, 4, 5, 6, 8, 9, 12, 14, 15 |
| Type: Supervised | |||
| Attendance events/activities classroom | 15 | 0.6 | 1, 7, 16 |
| Resolution directed activities | 35.5 | 1.42 | 1, 2, 7, 16 |
| Tutoring | 15.5 | 0.62 | 1, 2, 7, 16 |
| Type: Autonomous | |||
| Elaboration works | 90 | 3.6 | 3, 4, 7, 8, 10, 11, 13, 16 |
The teaching methodology combines teachers’ lectures with the discussion and resolution of practical cases with students. Moreover, there are discussion sessions on topics which have been presented.The module evaluation exercice aims to set the knowledge developed during the Module.
1.-In-person
- Teacher's lectures
- Resolution / discussion of exercises and cases with students, in groups or individually
- Discussions among students on previously read or explained topics
- Tutoring sessions
2.- Outside the classroom work with tutored sessions
- Case studies to work outside the classroom
- Preparation of module evaluation exercise
Annotation: Within the schedule set by the centre or degree programme, 15 minutes of one class will be reserved for students to evaluate their lecturers and their courses or modules through questionnaires.
Assessment
Continous Assessment Activities
| Title | Weighting | Hours | ECTS | Learning Outcomes |
|---|---|---|---|---|
| Discussions-Forums | 40% | 6 | 0.24 | 1, 7, 16 |
| Oral presentations | 10% | 7 | 0.28 | 1, 2, 7, 16 |
| Written module evaluation test | 50% | 20 | 0.8 | 3, 4, 5, 6, 8, 9, 10, 11, 12, 13, 14, 15 |
To successfully complete the Module, attendance is mandatory to at least 80% of the lectures
Continuous evaluation (attendance, graded observations): 25%
Graded coursework (individual or in-group): 25%
Written tests / module evaluation test: 50%
Bibliography
Dowson, Ruth (2015): Event Planning and Management: A Practical Handbook for PR and Events Professionals (PR in Practice) Paperback – September 28, 2015
De la Serna Ramos, María · Escudero López-Cepero, Marta (2017): Guía de organización de congresos, eventos feriales y exposiciones. Síntesis. Madrid
Fisher, J. (2001). Como organizar convenciones y congresos. Editorial Gedisa. Madrid
Herrero Blanco, Paloma (2017): La organización de congresos en el mundo de las reuniones. Síntesis. Madrid
Herrero Blanco, Paloma. (2014). Gestión y organización de congresos. Editorial Síntesis.
Ledergor, Udi (2015): The 50 Secrets of Trade Show Success: Everything you need to know to succeed at your next trade show, from maximizing lead generation, through choosing the best giveaways to measuring accurate ROI. Kindle Edition
Mesalles, L (2003). Eventos, reuniones y banquetes. Organización, gestión y comercialización de los servicios contratados en un establecimiento de calidad. Laertes.
Barcelona.
Miller, Steve (2000): How to Get the Most Out of Trade Shows Paperback – July 1, 2000
Navarro García, Fernando (2001): Estrategias de Marketing Ferial. Ed. ESIC
Rogers, Tony (2003): Conferences and Conventions (Events Management) 2nd Edition
Sánchez González, Dolores del Mar (coord.) (2017): Guía de organización de congresos, eventos feriales y exposiciones.Madrid, Síntesis
Siskind, B. (2007): Marketing de Eventos. Estrategias clave para ferias comerciales,
presentaciones, conferencias y otros eventos. Deusto. Barcelona
Tarr, Mitch (2013): The World's Greatest Trade Show Marketing Guide Paperback– December 31, 2013
Triviño,Yolanda (2006): Gestión deeventosferiales: diseño y organización. Ed. Síntesis, 2006
UFI (2015-2016): The Global Asociation for the Exhibition Industry. www.ufi.org.Surveys and Studies News and Media 2015/16
Software
Within the established calendar, 15 minutes of a class will be reserved for the students to complete the evaluation surveys
Language list
| Name | Group | Language | Semester | Turn |
|---|---|---|---|---|
| (TE) Theory | 1 | Spanish | second semester | morning-mixed |