Degree | Type | Year |
---|---|---|
2500894 Tourism | OB | 3 |
You can view this information at the end of this document.
There are no prerequisites.
Creating a business from scratch is not an easy task. And neither is its survival after a few years or that it ends up performing better than its competitors. However, there are many companies that are able to achieve it. This course aims to present no magic formula to explain this fact but to give you instead of a toolbox of methods and techniques that enable you to succeed in business. During the course, we will see how external factors affect the company's strategy to follow, how the industry in which are will shape our opportunities, and how strategies are selected and implemented. Finally, we will see how companies diversify or internationalize their markets, and we will briefly highlight the latest trends in this field.
At the end of the course you should be able to:
1. Identify the economic, social, ethical, or political factors that influence the company and/or industry strategy.
2. Identify the key drivers of industry profitability.
3. Identify new business opportunities in the different segments of the tourism industry.
4. Identify the skills and resources necessary to carry out a certain business strategy.
5. Evaluate and select alternatives, establishing appropriate mechanisms for implementing and monitoring strategies.
6. Understand the importance of business internationalization, as well as its complexity.
7. Develop managerial and conflict management skills.
8. Extrapolate expertise and make decisions based on the best corporate practices (benchmarking).
1. Introduction to the unit Strategic Management of Tourist Companies
2. Strategic position:
-Business strategy
-Macro environment and external analysis
-Internal analysis
3. Strategic implementation
-Competitive strategies and business direction
4. Strategy in action
-Corporate strategy
-Methods and strategic development
Title | Hours | ECTS | Learning Outcomes |
---|---|---|---|
Type: Directed | |||
Public presentation of the Project | 4 | 0.16 | 2, 4, 5, 6, 7, 8, 9, 14, 15, 16, 17 |
Resolution of Practical cases | 30 | 1.2 | 5, 6, 7, 8, 9, 10, 14, 15, 17 |
Theoretical classes | 30 | 1.2 | 1, 10, 11, 12, 13 |
Type: Supervised | |||
Tutorials | 24 | 0.96 | 5, 10 |
Type: Autonomous | |||
Project Development | 15 | 0.6 | 3, 4, 5, 6, 7, 8, 10, 11, 12, 15 |
Resolutions of practical cases | 15 | 0.6 | 2, 3, 4, 5, 6, 7, 8, 11, 12, 13, 14, 15, 16, 17 |
Study | 15 | 0.6 | 5 |
The teaching methodology is based on continuous evaluation, combining theoretical content, practical in-class activities, research and analysis, presentations, and reports. Assistance and participation in class during the semester will also be assessed.
Unit structure
Each session will be composed of:
Guest speakers
1 to 2 guest speakers’ experts in the field, from the industry and/or the public administration.
Annotation: Within the schedule set by the centre or degree programme, 15 minutes of one class will be reserved for students to evaluate their lecturers and their courses or modules through questionnaires.
Title | Weighting | Hours | ECTS | Learning Outcomes |
---|---|---|---|---|
Assistance and participation | 15% | 0 | 0 | 1, 3, 4, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17 |
Evaluation | 25% | 2 | 0.08 | 1, 2, 3, 4, 5, 7, 9, 10, 12, 13, 14 |
Practical in-class activities | 20% | 10 | 0.4 | 1, 3, 8, 11, 12, 13, 14, 15, 16, 17 |
Project (group) | 40% | 5 | 0.2 | 1, 2, 3, 4, 5, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17 |
The evaluation of this unit is continuous and is composed of one evaluation (individual), a project (group), and the participation and assistance in class.
To pass the continuous evaluation, students need to reach a minimum of 3.5 out of 10 in each of the assessments. Otherwise, students will have to do the final evaluation at the end of the semester.
Final evaluation
The final evaluation will be composed of three parts:
Re evaluation
The re-evaluation exam will be composed of three parts:
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Name | Group | Language | Semester | Turn |
---|---|---|---|---|
(TE) Theory | 1 | English | second semester | morning-mixed |
(TE) Theory | 2 | English | second semester | morning-mixed |