Degree | Type | Year |
---|---|---|
2503873 Interactive Communication | FB | 2 |
You can view this information at the end of this document.
The course has no mandatory prerequisites. However, the previous contents taught in the courses Digital Law and Law of ICT, and Theory and History of Interactive Communication, will be important for a better understanding of the course content. It is also recommended to follow up on current information related to the main topic of the course: the structure (political, economic, cultural, etc.) of the globalized communication system and related to technology and communication companies.
The main objective of this course is to introduce students to the global communication system. It analyzes the dynamics of digital markets and provides tools to understand global communication, with a special focus on the impact of the internet, technological platforms, and the development of artificial intelligence in the redefinition of the digital communication system
The syllabus of the course consists of:
THEME 1: What is the structure of the communication system?
1.1 Conceptual delimitation and theoretical perspectives.
1.2. Methodological proposal: the 4 dimensions of analysis (economic, political, sociocultural and technological).
THEME 2: The dynamics of the global structure of the media system
2.1 Media,
2.2 Global media groups
2.3 Technology giants.
THEME 3: The digital communication markets
3.1 Sectors
3.2 Business models and types of companies
3.3 Users
3.4 Hubs and clusters
THEME 4: Regulation of the digital communication system
4.1 The role of the state and independent regulators.
4.2 Digital regulation: European Union, United States and China.
THEME 5: The challenges of the digital communication system
5.1 Screens, consumption and free production
5.2 The impact of artificial intelligence
5.2 The critical perspective of communication in the 21st century
Title | Hours | ECTS | Learning Outcomes |
---|---|---|---|
Type: Directed | |||
Seminars | 30 | 1.2 | 1, 2, 4, 5, 6, 9, 10, 11, 12, 13, 14, 15 |
Theoretical sessions | 30 | 1.2 | 1, 2, 3, 4, 6, 7, 8, 9, 10, 11 |
Type: Supervised | |||
Continuous evaluation: practical work throughout the course | 30 | 1.2 | 1, 2, 3, 4, 6, 9, 10, 12, 13, 14, 15 |
Type: Autonomous | |||
Autonomous work: reading and practical tasks | 50 | 2 | 1, 2, 3, 4, 6, 7, 8, 9, 10, 15 |
The course is developed in a theoretical-practical way. Alternate sessions and theoretical content with the development of seminars and practical work aimed to better understand the course syllabus. In this way, the topics covered in the theoretical classes can be developed through innovative activities and practical analysis. Lectures will follow the inverted classroom methodology.
The calendar will be available on the first day of class. Students will find all information on the Virtual Campus: the description of the activities, teaching materials, and any necessary information for the proper follow-up of the course.
The syllabus will be sensitive to aspects related to the gender perspective.
Annotation: Within the schedule set by the centre or degree programme, 15 minutes of one class will be reserved for students to evaluate their lecturers and their courses or modules through questionnaires.
Title | Weighting | Hours | ECTS | Learning Outcomes |
---|---|---|---|---|
Essays and case studies | 50% | 6 | 0.24 | 2, 3, 4, 5, 9, 10, 11, 12, 13, 14, 15 |
Inclass participation | 20% | 2 | 0.08 | 1, 2, 3, 4, 6, 7, 8, 9, 11, 13, 15 |
Test | 30% | 2 | 0.08 | 1, 2, 3, 4, 6, 7, 8, 9 |
The evaluation of the subject is summative and includes the following activities:
A. Essays and case analysis (50%): They are tasks in which the student, in a group or individually, performs activities guided or supervised by the teacher. Each of the practices or case analyses has a specific qualification.
B. Test (30%): written test to assess knowledge of the theoretical concepts of the subject. A minimum of 10 point grade is mandatory to pass the continuous evaluation.
C. Inclass participation (20%): student participation in the activities during the lectures (current tests, debates or opinion gathering, etc.).
It is mandatory to participate in all evaluation activities to obtain the final grade. In case of justified reasons (health, death, or serious family problem), the essays, case analyses, and tests can be done on alternative dates indicated by the coordinator. There is no possibility to reevaluate the activities of the group participation dynamic.
To obtain the score for active participation in the large group, you must attend 80% of the sessions. If attendance is less than this percentage, no score will be added, but the activity will count as participated and the requirement for continuous assessment will be fulfilled.
The grades of each activity will be published on the Virtual Campus, and queries or rectifications can be made up to 10 days after their publication. After this period, the grade cannot be modified.
Any written work with five spelling errors and/or barbarisms (adding five errors in total) will get a zero mark. Any job with a plagiarism percentage that exceeds the usual rules of the authors' rights will also obtain a zero mark. To detect possible plagiarism, computerized procedures may be applied to the digital files of the submitted works, either by applying them to all or only to random samples. The student who makes any irregularity (copying, plagiarism, identity theft...) that may lead to a significant variation in the mark of an assessment activity will be rated 0 in this assessment act. In the event of several irregularities, the final grade for the course will be 0.
Revaluation
Students who fail the course in the continuous evaluation (the result of the sum of the evaluation activities) may choose to apply for a revaluation of the course. The revaluation test will consist of an exam on all the content taught throughout the theory and practice classes. The professors can ask about the course syllabus's current aspects in the revaluation test. Students will have the right to revaluations of the subject if it has been evaluated from the set of activities, the weight of which is a minimum of 2/3 parts of the total mark for the course. To be able to apply for the course revaluation, it will be necessary to obtain a minimum average grade of 3.5.
The student who performs any irregularity (copy, plagiarism, identity theft...) will be qualified with 0 for this act of evaluation. The subject's final grade will be 0 if there are several irregularities.
SECOND ENROLMENT: In the case of the second enrolment, students can do a single synthesis test consisting of content control and practical exercises. The subject's grade will correspond to the grade of the synthesis test. The student who wants to take a single test must communicate it in writing to the coordinator of the subject.
SINGLE ASSESSMENT:
The single evaluation system of the subject is based on the following percentages:
A) 50% Theoretical test on the content syllabus
B) 30% Written test of resolution of 3 practical cases.
C) 20% Oral presentation to comment and argue about any topic studied in class.
The single evaluation grade results from the sum of the different evaluation tests.
The dates of these tests will be announced at the beginning of the course through the calendar of the subject.
REVALUATION OF THE SINGLE ASSESSMENT: It will consist of a synthesis test incorporating test questions on content, resolution of cases, and a part of the oral presentation. Those students who have taken the tests of the single evaluation and have obtained at least a 3.5 in the overall grade of the subject may be presented. The date will be announced at the beginning of the course.
ALBARRAN, Alan B. (2019). A Research Agenda for Media Economics. Cheltenham: Elgar.
ALBORNOZ, Luis i GARCÍA LEIVA, Trinidad (eds.) (2017) Diversidad e industria audiovisual. El desafío cultural del siglo XXI, México: Fondo de Cultura Económica.
BREVINI, Benedetta; SWIATEK, Lukasz (2020) Amazon: Understanding a Global Communication Giant. New York: Routledge
CEREZO, Pepe (2019). Los medios ante los modelos de suscripción. Barcelona: UOC.
CRUSAFON, Carmina (2012). La nueva era mediática: Las claves del escenario global. Barcelona: Bosch Comunicación.
DÖNDERS, Karen (2021). Public service media between theory, rules, and practice. New York: Palgrave Macmillan.
DOYLE, Gillian (2016) Digitization and changing windowing strategies in the television industry: negotiating new windows on the world, Television and New Media, 17(7), p. 629-645.
FERNÁNDEZ-ROVIRA, Cristina y GIRALDO-LUQUE, Santiago (2020). La felicidad privatizada. Monopolios de la información, control social y ficción democrática en el siglo XXI. Editorial UOC
FLEW, Terry; IOSIFIDIS, Petros; i STEEMERS, Jeanette (eds.) (2016) Global media and national policies. The return of the State, Londres: Palgrave Macmillan.
FUCHS, Christian (2011) A Contribution to the Critique of the Political Economy of Google, Fast Capitalism, 8(1), 31-50. doi:10.32855/fcapital.201101.006
FUCHS, Christian; CHANDLER, David (2019). Introduction. Big Data Capitalism – Politics, Activism and Theory. In: Chandler, D. & Fuchs, C. (eds.). Digital Objects, Digital Subjects: Interdisciplinary Perspectives on Capitalism, Labour and Politics in the Age of Big Data. London: University of Westminster Press. Pp. 1-20. http://doi.org/10.16997/book29a
GARCÍA SANTAMARÍA, José Vicente (2016). Los grupos multimedia españoles. Análisis y estrategias. Barcelona: Editorial UOC.
GERSHON, Richard A. (2020) Media, Telecommunications and Business Strategy. London: Routledge
GIRALDO-LUQUE, Santiago; FERNÁNDEZ ROVIRA, Cristina (2020a). “The economy of attention as the axis of the economic and social oligopoly of the 21st century”. En: Park, Seun Ho; González Pérez, María Alejandra; Floriani, Dinorá (Eds.). The Palgrave Handbook of Corporate Sustainability in the Digital Era. Palgrave Mcmillan: Londres. ISBN 978-3-030-42411-4. http://doi.org/10.1007/978-3-030-42412-1
HALLIN, Daniel i MANCINI, Paolo (2008). Sistemas de medios comparados. Tres modelos de relación entre los medios de comunicación y la política. Barcelona: Hacer.
HARSIN, Jayson (2015). Regimes of Posttruth, Postpolitics, and Attention Economies. Communication, Culture and Critique, 8 (2), 327-333. Disponible en: https://doi.org/10.1111/cccr.12097
LEE, Micky (2019) Alphabet: The Becoming of Google. London: Routledge.
MANSELL, Robin (2012). Imagining the Internet: Communication, Innovation and Governance. Oxford: Oxford University Press.
MANSELL, Robin I STEINMUELLER, W. Edward (2020) Advanced Introduction to Platform Economics. Cheltenham: Elgar.
PARISER, Eli (2017) El filtro burbuja: Cómo la web decide lo que leemos y lo que pensamos, Barcelona: Penguin Random House Grupo Eidtorial.
PARK, Seun Ho; GONZÁLEZ PÉREZ, María Alejandra; FLORIANI, Dinorá (Eds.). The Palgrave Handbook of Corporate Sustainability in the Digital Era. Palgrave Mcmillan: Londres. ISBN 978-3-030-42411-4. http://doi.org/10.1007/978-3-030-42412-1
PEIRANO, Marta (2019). El enemigo conoce el sistema: Manipulación de ideas, personas e influencias después de la economía de la atención, Barcelona: Debate.
SHEN, Hong (2021) Alibaba: InfrastructuringGlobal China. London: Routledge.
TANG, Min (2020) Tencent: The Political Economy of China’s Surging Internet Giant. London: Routledge
TÚÑEZ-LÓPEZ, Miguel; CAMPOS-FREIRE, Francisco; y RODRÍGUEZ-CASTRO, Marta (Eds.) (2021). The values of public service media in the Internet society. London: Palgrave Macmillan.
TURKLE, Sherry (2019). En defensa de la conversación. El poder de la conversación en la era digital. Barcelona: Ático de los libros.
ZALLO, Ramón (2016) Tendencias en comunicación. Cultura digital y poder, Barcelona: Gedisa.
The teacher can suggest additional bibliographies and other online sources during the semester.
Basic Microsoft Office tools, applications in the Moodle environment, and free virtual learning platforms.
Name | Group | Language | Semester | Turn |
---|---|---|---|---|
(SEM) Seminars | 61 | Catalan | second semester | afternoon |
(SEM) Seminars | 62 | Catalan | second semester | afternoon |
(TE) Theory | 6 | Catalan | second semester | afternoon |