Degree | Type | Year |
---|---|---|
2502904 Hotel Management | OT | 4 |
You can view this information at the end of this document.
There are no prerequisites.
The configuration of the worldwide current hotel sector has changed substantially in recent years to give service to a customer who requests personalized attention and adaptability to their current needs anywhere in the world.
The technologies that have made available to all distant destinations with new travel models, have led to significant changes in the different forms of management of hotel companies around the world and the search for new business strategies in terms of organization that allows them to expand.
Therefore, hotel groups have had to convey different paths for sales, operational, human resources, and legal management that allow them and facilitate the management of all their establishments located anywhere in the world without losing their identity.
At the end of the course the student must be able to:
The course is configured by three large sections for each of one of the different management / implementation areas of the hotel sector at an international level:
Operations and HR section
Sales & Marketing section
1.- Introduction
2.- The commercial model in international hotel groups: analysis
3.- Traditional marketing
4.- Online Sales
5.- Management of the customer experience. Social networks and the world of Reviews
Legal section
Introduction and basic legal concepts for non-lawyers
Title | Hours | ECTS | Learning Outcomes |
---|---|---|---|
Type: Directed | |||
Lectures / public presentation of assignments | 65 | 2.6 | 1, 3, 4, 5, 9, 10, 11, 12 |
Type: Supervised | |||
Tutoring | 15 | 0.6 | 1, 3, 4, 5, 9, 10, 11, 12 |
Type: Autonomous | |||
Papers creation / Case study | 10 | 0.4 | 1, 2, 3, 4, 5, 8, 9, 10, 11, 12, 13, 16, 17 |
Teaching Language: catalan
The subject works based on three teaching-learning methodologies:
a) Methodology of the theoretical part of the subject: On-site explanations in the classroom of the different modules that will be taught by a professional of the subject.
b) Methodology of the practical part of the subject: Understanding and presentation (case by case) exercises and activities (individual or in team)
c) Methodology of the non-contact part of the subject (Virtual Campus): The Virtual platform will use as a complement of information and means of communication.
Annotation: Within the schedule set by the centre or degree programme, 15 minutes of one class will be reserved for students to evaluate their lecturers and their courses or modules through questionnaires.
Title | Weighting | Hours | ECTS | Learning Outcomes |
---|---|---|---|---|
Legal Section | 20 | 10 | 0.4 | 2, 3, 5, 6, 8, 13, 14, 15, 16, 17 |
Operations @ HHRR Section | 40 | 25 | 1 | 1, 2, 4, 6, 7, 8, 11, 12, 13, 14, 16, 17 |
Sales & Marketing Section | 40 | 25 | 1 | 2, 3, 8, 9, 10, 12, 13, 14, 16, 17 |
The evaluation system organized into 3 modules with a different value in the final grade configuration. Thus, the global grade of the subject will be calculated by making the weighted average of the 3 modules with the following weight in the grade (40% Operations Module & HR; 40% Commercial, 20% Legal), being an indispensable condition to be able to make the average in the three parts obtain at least a grade of 4.
THREE EVALUATION OPTIONS
A) CONTINUOUS ASSESSMENT:
The continuous evaluation of all the modules is organized with the performance of autonomous activities (practices, comprehension of texts, group and / or individual works, presentations in the classroom, consolidation tests, course work, etc.).
The teacher of each module will establish at the beginning of the course the list of activities to be carried out, dates and periodicity of the delivery, evaluations, etc. with the percentage of incidence on the final grade of all the contents subject to continuous evaluation.
Operations /HR Section
- Class Assistance: 20%
- Group case study: 40%
- Individual work: 30%
- Class participation: 10%
Sales & Marketing Section
40% Group exercise (maximum 3 people). Commercial analysis
10% Participation / individual questions during the classes
25% Individual work. "Key Learning" acquired by the student
25% Oral statement
Legal Section
In order to pass the continuous assessment, students must submit a practical group work at the end of this module, which will be related to one of the aspects indicated in the syllabus. In this sense, during the class period, students:
The mark for this module will be set according to the following criteria:
60% of the grade corresponds to the work and its presentation
20% of the grade corresponds to attendance at sessions
20% of the grade corresponds to active participation in the sessions.
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Students who do not pass the subject, through continuous assessment, will be evaluated by the single evaluation system, not taking into account any of the grades obtained.
A) SINGLE ASSESSMENT: Final Examination (all the subject content)
Set date and time, according to academic calendar, to the Official Center Programming (EUTDH).
There will be a single type of final exam, there being no difference between students who have not satisfactorily passed the continuous assessment and those who have not followed it.
B) REASSESSMENT:
Set date and time, according to academic calendar, tothe Official Center Programming (EUTDH).
Directed to the students that in the final evaluation have obtained a grade equal or superior to 3.5 and less than 5, they will be able to take the re-evaluation exam to be able to pass the subject.
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The grade for the subject will be NOT EVALUABLE when the student attends less than half of the assessment activities and/or does not attend the final exam.
Basic bibliography
- Rey Moreno, M. (2015). Dirección de marketing turístico, Ed: Pirámide (Capítulo 7, Distribución e intermediación turística)
- Rodríguez Antón, J.A, Alonso Almedia, M.ª del Mar (2014), Organización y dirección de empresas hoteleras, Ed: Sintesis
- Fernández Casado, A (2014). Manual práctico de dirección de hoteles, marketing y ventas online del siglo XXI
- Franch Fluxà, J. (2015). Manual de contratación turística. Barcelona: Atelier.
- Barba de Vega, J. y Calzada Conde, M.ª A. (2015), Introducción al Derecho Privado del Turismo. Cizur Menor: Aranzadi.
- Bercovitz Rodríguez-Cano, R. (Dir.) (2013), Tratado de Contratos, Vols. I a V. Valencia: Tirant lo Blanch.
- Barth, S.C. i Hayes, D.K. (2009). Hospitality Law: Managing Legal Issues in the Hospitality Industry. New Jersey: Wiley.
- Morris, K.L., Cournoyer, N.G i Marshall, A.G. (2008). Hotel, Restaurant and Travel Law : A Preventive Approach. New York: Delmar.
Other support material in digital format, as well as websites links will be posted at Campus Virtual.
There isn't.
Name | Group | Language | Semester | Turn |
---|---|---|---|---|
(TE) Theory | 1 | Catalan | first semester | morning-mixed |