Degree | Type | Year |
---|---|---|
2502904 Hotel Management | OT | 4 |
You can view this information at the end of this document.
There are no prerequisites
The elective course "Advertising and Public Relations", whose main objective is to introduce students in the general theory of advertising and public relations, the fundamental concepts of the two disciplines, professional practice slope and the specific application to the tourism and hospitality management sectors.
Title | Hours | ECTS | Learning Outcomes |
---|---|---|---|
Type: Directed | |||
Theorical lessons | 45 | 1.8 | 1, 2, 3, 5, 7, 10, 12, 13, 14, 15, 16, 21 |
Type: Supervised | |||
Tutories | 2 | 0.08 | 1, 2, 3, 5, 7, 10, 12, 13, 14, 15, 16, 21 |
Type: Autonomous | |||
Case study project | 55 | 2.2 | 1, 2, 3, 5, 7, 10, 12, 13, 14, 15, 16, 21 |
This subject is taught in English
The course is based on three complementary methodologies:
The main topics of the course will be explained in the classes, where various examples and cases will also be analyzed.
The student, individually, must seek information on any specific issue related to advertising and public relations, an issue that will be discussed at the next class. At the beginning of the next session, the teacher will choose as many students as it sees fit to expose to the class comments.
Annotation: Within the schedule set by the centre or degree programme, 15 minutes of one class will be reserved for students to evaluate their lecturers and their courses or modules through questionnaires.
Title | Weighting | Hours | ECTS | Learning Outcomes |
---|---|---|---|---|
Exam | 45% | 2 | 0.08 | 1, 2, 3, 5, 7, 10, 12, 13, 14, 15, 16, 21 |
Participation in the activity purposed | 10% | 6 | 0.24 | 1, 2, 3, 5, 7, 10, 12, 13, 14, 15, 16, 21 |
Project | 45% | 40 | 1.6 | 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22 |
The continuous assessment consists of the preparation of an assignment and a complementary written test
The single assessment consists of a final exam where the entire syllabus of the subject is fully covered.
The reassessment will be an exam similar to the single assessment exam, only accessible to students who have obtained between 3.5 and 4.9.
The grade for the subject will be NOT EVALUABLE when the student attends less than half of the assessment activities and/or does not attend the final exam.
Castellblanque, Mariano R. (2006): Professional Profiles Advertising and Related Fields. Barcelona: Editorial UOC.
Fernández Cavia, Joseph and Huertas, Asunción (2009): Writing in Public Relations. Madrid: Pearson Prentice Hall.
Govers, Robert and Go, Frank (2009): Place Branding. glocal, virtual and physical identities constructed, imagined and experienced. London: Palgrave Macmillan.
Blacksmiths, Mario (2000): The Publicitat: Fonaments of Advertising Communication. Barcelona: Porch.
Jimenez, Monika (2007): Manual Gestió d'esdeveniments: The CONSTRUCCIO of brand image. Vic: Eumo.
Moilanen, Teemu and Rainisto, Seppo (2009): How to build brand nations, cities and destinations. Planning a book mark the site. London: Palgrave Macmillan.
Morgan, Nigel Pritchard, Annette and pride, Roger (2005): Destination Branding: Creating the unique destination proposition. Oxford: Elsevier.
Romero, Mª Victoria (coord.) (2005): advertising language. Madrid: Ariel.
Romo, Manuela (1997): Psychology of creativity. Barcelona: Paidos.
San Eugenio, Jordi (ed.) (2011): Manual Communication tour. Barcelona: Documenta Universitaria.
Tellis, Gerard J. and Redondo, Ignacio (2002): advertising and promotion strategies. Madrid: Addison Wesley.
Victoria, Juan Salvador (coord.) (2005): Restructuring of the advertising system. Barcelona: Ariel.
Wilcox, Dennis L., Cameron, Glen T. and Xifra, Jordi (2006): Public Relations. Strategies and tactics. Madrid: Pearson Addison Wesley.
Microsoft Teams
Name | Group | Language | Semester | Turn |
---|---|---|---|---|
(TE) Theory | 1 | English | first semester | morning-mixed |