Degree | Type | Year |
---|---|---|
2501935 Advertising and Public Relations | OT | 4 |
You can view this information at the end of this document.
Good level of English, interest in the subject and desire to participate, contribute and develop personally and academically.
- Are leaders born or made?
- Self-awareness
- Leadership styles
- The use of Power
- Motivation
- Communication Skills
- Team Work, difference among exclusion, integration and inclusion
- Conflict
- Types of Negotiation
- Prepare your Negotiation
- Negotiation Tactics
- Steps in the Negotiation Based by Interests
- Closing Agreements
The calendar will be available on the first day of class.
Title | Hours | ECTS | Learning Outcomes |
---|---|---|---|
Type: Directed | |||
15h Theory classes / 37,5h Seminary classes | 52.5 | 2.1 | CM29, KM30, SM24, SM25, SM27 |
Type: Supervised | |||
Meeting with professor | 7.5 | 0.3 | SM27 |
Type: Autonomous | |||
Preparation of reading material, work assignments and presentations. | 82.5 | 3.3 | CM29, KM30, SM24, SM25, SM27 |
The sessions are dynamic and participatory.
Annotation: Within the schedule set by the centre or degree programme, 15 minutes of one class will be reserved for students to evaluate their lecturers and their courses or modules through questionnaires.
Title | Weighting | Hours | ECTS | Learning Outcomes |
---|---|---|---|---|
Class attendance and participation | 20% | 0.5 | 0.02 | CM29, KM30, SM24, SM25, SM27 |
Final Exam | 30% | 2 | 0.08 | CM29, SM25, SM27 |
Practical work | 50% | 5 | 0.2 | CM29, KM30, SM24, SM25, SM27 |
The activities of the continuous assessment are:
a) Exam, 30% of the final grade
b) Class attendance and participation, 20% of the final grade
c) Practical work, 50% of the final grade
To pass the subject, students must obtain a weighted average of the three evaluation items of no less than 5. Otherwise, they must go to the recovery of the subject.
Recovery of continuous assessment
Students will have the right to retake the subject if they have been evaluated for the set of activities whose weight is equivalent to a minimum of 2/3 of the total grade of the subject.
The activities that are excluded from the recovery process are class attendance and participation.
The activities of the single assessment are:
a) Exam, 50% of the final grade.
b) Submission of a paper: summary of 5 books of the bibliography, 25% of the final grade.
c) Practical application in real cases, 25% of the final grade.
To pass the subject, students must obtain a weighted average of the three evaluation items of no less than 5. Otherwise, they must go to the recovery of the subject.
Recovery of the single assessment
The items of the single evaluation are the examination and practical application in real cases.
Plagiarism
In the event that the student makes any irregularity that may lead to a significant variation in the grade of an evaluation act, this evaluation act will be graded with 0, regardless of the disciplinary process that may be instructed. In the event that there are several irregularities in the assessment of the same subject, the final grade for this subject will be 0.
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Winkler, John. (2004). Cómo negociar para mejorar resultados.
No special software required
Name | Group | Language | Semester | Turn |
---|---|---|---|---|
(PLAB) Practical laboratories | 51 | English | first semester | afternoon |
(TE) Theory | 5 | English | first semester | afternoon |