Assessment

Continous Assessment Activities

Title	Weighting	Hours	ECTS	Learning Outcomes
Practical axis	70%	5	0.2	CM15, CM16, KM20, KM21
Theorical axis	30%	2.5	0.1	CM16, CM17, KM17, KM20

Evaluation

Activity A: Theory 30% on the final grade.

Activity B: Classroom practice, attendance and participation in class 30% on the final grade.

Activity C: Final Project (Partial deliveries and follow-up, Presentation, Work): 40% on the final grade.

Requirements for passing the course

In order to pass the course, all of the previously specified evaluable activities must be passed without distinction.

Recovery

Students will be entitled to the revaluation of the subject. They should present a minimum of activities that equals two-thirds of the total grading.  

Students who obtain a grade of less than 1.5 (out of 3) for theory and a grade of less than 3.5 (out of 7) for practice will be required to make up the suspended part. The grades obtained in the approved parts will be maintained.

This subject does provide for a single evaluation.

During the three hours of the date set in the calendar and/or in the teaching schedule sheet, to carry out the single evaluation, students must take the two tests (theoretical and practical (A) and the mandatory reading (B)) and deliver and present the CIEC Final Project (C) that are specified in the teaching guide.

The single evaluation system of the subject is based on the following percentages:

a) 30% Theoretical and practical test of the theoretical content of the subject. It must be approved (5 or more) to pass the subject (essential condition). The exam model is different from that of continuous evaluation. 

b) 30% Theoretical test of the following work: Farran, E. (2016). Desde la trinchera. Manual de supervivencia en creatividad publicitaria. UOC, Barcelona. It must be passed (5 or more) to pass the subject (essential condition).

c) 40% Delivery and oral presentation of a final project: completion of the CIEC project (briefing will be delivered). It mustbe approved (5 or more) to pass the subject (essential condition).

Recovery: single evaluation

According to regulations, in order to participate in the recovery process, students must have previously been evaluated at least 2/3 of the total evaluable activities of the subject.

The student who has not passed the first call must take a theoretical and practical test. This test will include the theoretical knowledge of the subject and the contents collected in the work: 

Farran, E. (2016). Desde la trinchera. Manual de supervivencia en creatividad publicitaria. Barcelona, UOC.

It must be approved (5 or more) to pass the subject (essential condition). The final grade for the subject will be the one obtained from this test.

 

Plagiarism

In the event that the student performs any irregularity that may lead to a significant variation of an evaluation act, this evaluation act will be graded with 0, regardless of the disciplinary process that could be instructed. In the event, that several irregularities occur in the evaluation acts of the same subject, the final grade for this subject will be 0.In the event that the student performs any irregularity that may lead to a significant variation of an evaluation act, this evaluation act will be graded with 0, regardless of the disciplinary process that could be instructed. In the event, that several irregularities occur in the evaluation acts of the same subject, the final grade for this subject will be 0.

The proposed teaching methodology and evaluation may undergo some modification in the restrictions on attendance imposed by the health authorities.