Degree | Type | Year |
---|---|---|
2501935 Advertising and Public Relations | FB | 2 |
You can view this information at the end of this document.
Those contemplated in the teaching plan.
It is expected that at the end of the study of the subject the students will be able to:
SCHEDULE OF THE SUBJECT
The calendar will be available on the first day of class. Students will find all information on the Virtual Campus: the description of the activities, teaching materials, and any necessary information for the proper follow-up of the subject.
MASTER CLASS CONTENT:
1. Introduction: Psychology and Advertising Communication. Consumer psychology.
1.1. Research bases in Perception Psychology applied to PRP
2. Routes of entry of the stymolous to the organism:
2.1. The attention.
2.2. The sensation: the senses in advertising perception: visual, auditory and chemical perception.
2.3. The perceptual process and the factors that influence it.
3. Storage and retrieval: learning and memory.
4. Decision making: fast and slow thinking. Emotions in advertising.
SEMINAR CONTENTS:
Parallel to the theory explanation, 5 seminars will be held in divided groups, of compulsory attendance where aspects told in the master classes will be put into practice, as well as being used to provide a complementary and critical vision of some aspects treated in the theory.
Seminar 1: Praxis of neuromarketing
Seminar 2: Praxis of attention
Seminar 3: Praxis of sensory marketing
Seminar 4: Gestalt and optical illusions
Seminar 5: Gender and perception.
Title | Hours | ECTS | Learning Outcomes |
---|---|---|---|
Type: Directed | |||
Seminar Sessions | 37.5 | 1.5 | CM05, KM06, SM06, CM05 |
Theoretical Classes | 15 | 0.6 | CM05, KM06, SM06, CM05 |
Type: Supervised | |||
Supervised Tutoring | 7.5 | 0.3 | SM06, SM06 |
Type: Autonomous | |||
Autonomous | 82.5 | 3.3 | CM05, KM06, SM06, CM05 |
Teaching methodology includes supervised and autonomous activities, and will combine theoretical classes with supervised tutoring sessions and seminar sessions.
The methodological integration will be carried out from the use of the CV (Campus Virtual) classrooms of the UAB.
The calendar will be available on the first day of class. Students will find all information on the Virtual Campus: the description of the activities, teaching materials, and any necessary information for the proper follow-up of the subject. In case of a change of teaching modality for health reasons, teachers will make readjustments in the schedule and methodologies.
Annotation: Within the schedule set by the centre or degree programme, 15 minutes of one class will be reserved for students to evaluate their lecturers and their courses or modules through questionnaires.
Title | Weighting | Hours | ECTS | Learning Outcomes |
---|---|---|---|---|
Course Work | 30% | 2.5 | 0.1 | CM05, KM06, SM06 |
Exam | 40% | 2 | 0.08 | CM05, KM06, SM06 |
Participation and reports of the seminars | 30% | 3 | 0.12 | CM05, KM06, SM06 |
a) CONTINUOUS ASSESSMENT:
To pass the subject in the continuous evaluation, all the evaluations (Exam, Coursework and Seminars) must have a grade equal to or greater than 5 under the following conditions:
b) RECOVERY continuous assessment:
There will be recovery of FAILED ACTIVITIES in the continuous evaluation. The conditions to make the recovery are the following:
Recovery Features:
c) SINGLE ASSESSMENT:
The single assessment system for the subject is based on the following percentages:
To pass the subject you willhave to reach 5, or pass it in each of the parts that make up your evaluation.
The works will be released on the day of the exam, in which the theoretical test and the book exam will be evaluated.
d) RECOVERY single assessment:
The theory test can only be recovered if the student has obtained a grade lower than 4.9. The recovery test will consist of a written test to assess theoretical knowledge.
The mark obtained in the resolution of cases or communicative challenges will form part of the weighted average of the final mark. Only in case of failing this test may he choose to recover it with a test of the same nature.
OTHERS:
Basical:
Añaños, Elena. (1999). Psicologia de la atención y de la percepción. Guía de estudio y evaluación personalizada. Barcelona: Publicacions de la UAB. Edició electrònica en CD-ROM
Boada Calbet, H. (2001). Processos psicològics bàsics. Barcelona: Ensenyament Obert.
Goldstein, Bruce. (2012). Sensación y Percepción (8ª Edición). Thompson editorial.
Kahneman, D. (2012). Pensar rápido, pensar despacio. Debate.
Morgado, I. (2012). Cómo percibimos el mundo. Revista nº, 1.
Shiffman y Kanuk (2005). “Comportamiento del Consumidor. Madrid: Editorial Pearson.
Vinyals, A. (2019). El consumidor tarado. Barcelona: Amazon.
Complementary:
Ariely D. (2008) Las trampas del deseo . Londres: Harper Collins Harper Collins.
Braidot, N. P. (2006). Neuromarketing: neuroeconomía y negocios. Barcelona: NorteSur.
Dooley, R. (2011). Brainfluence: 100 ways to persuade and convince consumers with neuromarketing. John Wiley & Sons.
Dubois, B. y Rovira, A. (1998) Comportamiento del Consumidor. Comprendiendo al Consumidor. Madrid: Prentice Hall, 2ª Edición.
Jauset, Jordi (2014). Música y Cerebro. Una pareja saludable. Barcelona: Círculo Rojo.
Klein, N. (2000) No logo. El poder de las marcas. Barcelona: Paidós.
Manzano, R. et alt. (2012). Marketing sensorial. Comunicar con los sentidos en elpunto de venta. Ed. Prentice Hall.
Myers, David G. (2011) Psicologia. 9.a ed. Madrid: Médica Panamericana.
Quintanilla Pardo, I. (2002) Psicología del Consumidor. Madrid:Prentice Hall.
Ruiz Maya, S. Y Alonso Rivas, J. (2013) Casos prácticos de comportamiento del consumidor. Madrid: Editorial ESIC.
Santiago de Torres, J. [et al]. (2006) Procesos psicológicos básicos. 2a ed. Madrid: McGraw-Hill.
Thaler, R. H. (2016). Todo lo que he aprendido con la psicología económica. Barcelona, Deusto.
Zaltman, G. (2003) Cómo piensan los consumidores. Barcelona: Empresa Activa.
BLOG:
http://psicologiadelconsumo.wordpress.com/
No specific software is required
Name | Group | Language | Semester | Turn |
---|---|---|---|---|
(SEM) Seminars | 51 | Catalan | first semester | afternoon |
(SEM) Seminars | 52 | Catalan | first semester | afternoon |
(TE) Theory | 5 | Catalan | first semester | afternoon |