Sports Event Management
Code: 44832 ECTS Credits: 6| Degree | Type | Year | Semester |
|---|---|---|---|
| 4316022 Sport Management | OB | 0 | 2 |
Contact
- Name:
- Núria Masferrer Llabinés
- Email:
- nuria.masferrer@uab.cat
Teaching groups languages
To check the language/s of instruction, you must click on "Methodolody" section of the course guide.
External teachers
- David Hidalgo
- Roser de Puig
Prerequisites
There are no prerequisites
Objectives and Contextualisation
The main objective is that students can start studying events in general and particularly in the sports field. For this, students will be provided with the basic activation tools for decision making in the field of sports management. Specifically, the objectives at the training level are:
• Analyze the different types of events according to their magnitude, impact and temporality
• Develop appropriate models for each type of event.
• Analyze the process of preparing and presenting applications, planning the calendar adapted to the event with its intermediate milestones.
• Develop a minimum organizational structure for it
• Estimate a budget and analyzing its impact,
• Establish the elements of the communication and promotion strategy of the event.
• Introduce the operations plan operations of an event, as well as the legacy it leaves at the venue and its economic impact.
Learning Outcomes
- CA10 (Competence) Adapt to contextual changes caused by demand and other aspects when planning sporting events.
- KA16 (Knowledge) Identify the characteristics of different types of events according to their size, frequency and duration.
- KA17 (Knowledge) Identify the different event organisation models and their financial implications.
- SA23 (Skill) Design each part of a communication and promotion strategy for a sporting event.
- SA24 (Skill) Foresee the needs of event taking place in different spaces or sports facilities in a specific location.
- SA25 (Skill) Outline event organisation models and establish appropriate models for each type of event.
Content
Topic 1: Introduction
1.1 Conceptualization of an event
1.2 Event types and organizational models
1.3 Phases of an event
1.4 Candidacy
Topic 2: Communication
2.1 Marketing
2.2 Sponsorship
2.3 TV and Media
Topic 3: Operations
3.1 Project management
3.2 Logistics and Operations
3.3 Security and risk management
3.4 Venue management
3.5 Accreditations
3.6 Technology and digital transformation
3.7 Volunteering
3.8 Ethics and CSR - Environment - Antidoping
Topic 4: Finance
4.1 Finances of a sporting event
4.2 Ticketing
4.3 Business plan
Topic 5: Legacy
5.1 Economic impact
5.2 Tourism and events
Methodology
Online modality
In the case of the online modality, the methodology will be adjusted in order students can achieve all the learning outcomes specified in this guide and at the same time develop the skills and abilities of the subject.
To this end, the resources available in the modle classrooms will be optimized to maximize student involvement and motivation (forums, debates, simulation games, case studies, online presentations, etc ...)
Annotation: Within the schedule set by the centre or degree programme, 15 minutes of one class will be reserved for students to evaluate their lecturers and their courses or modules through questionnaires.
Activities
| Title | Hours | ECTS | Learning Outcomes |
|---|---|---|---|
| Type: Directed | |||
| Participatory Master Sessions | 40 | 1.6 | |
| Problem solving, exercises in the ordinary classroom | 10 | 0.4 | |
| Type: Supervised | |||
| Discussion forums | 10 | 0.4 | |
| Problem solving / Case studies | 15 | 0.6 | |
| Type: Autonomous | |||
| Personal study | 60 | 2.4 | |
| Work completion / Report | 10 | 0.4 |
Assessment
Theoretical-practical tests/tasks: Submission of tasks; Presentation and defence of the exercises and works carried out (they can be individual and/or in group).
Individual theoretical and practical works: Delivery of exercises and works, as well as participation in forums and debates.
The teaching team will detail the specific activities at the beginning of the module.
Assessment Activities
| Title | Weighting | Hours | ECTS | Learning Outcomes |
|---|---|---|---|---|
| Exam | 30% | 2 | 0.08 | KA16, KA17, SA25 |
| Individual theoretical and practical activities | 40% | 1 | 0.04 | CA10, KA16, KA17, SA23, SA24, SA25 |
| Theoretical-practical tests/tasks | 30% | 2 | 0.08 | KA16, KA17, SA23, SA24, SA25 |
Bibliography
-Acosta, R. (1999). Dirección, gestión y administración de las Organizaciones deportivas.Barcelona: Paidotribo.
-Alberto, C.; Hernando, V.; Fernández, J.A. (1996). Gestión y dirección de empresas deportivas.Madrid: Gymnos.
-Aragon, P. (1991). Técnicas de dirección y marketing para entidades deportivas. Málaga: UNISPORT / IAD.
-Ayora, D. y García, E. (2004). Organización de eventos deportivos. Barcelona, INDE.
-Calonge, A.L. (1999).La organización y administración de clubes deportivos: manual práctico de gestión. Modalidad fútbol. Madrid: Civitas Ed.
-Celma, J. (2004). ABC del gestor deportivo. Barcelona: INDE.
-De la plata, N. (2001). Los Servicios Públicos Deportivos. Serie Estudios Europeos nº 11. Madrid: Universidad Europea - CEES Ediciones. IAD
-Escuela Canaria del Deporte (1998). Organización de eventos deportivos.Islas Canarias: -Dirección General de Deportes del Gobierno de Canarias
-García, M., Puig, N. y Lagardera, F. (2002). Sociología del Deporte. (2ª edición REVISADA) Madrid: Ciencias Sociales-Alianza Editorial.
-Gil, Jose (1995). Cómo organizar una competición deportiva. Barcelona. Ed. Flash Books.
-Greenwell, C. (2013). Managing Sports Events. Champaign (IL): Human Kinetics.
-Heinemann, Klaus (1999). Sociología de las organizaciones voluntarias. El ejemplo del club deportivo.Estudios de economía y sociología. Valencia: Ed. Tirant lo Blanch.
-Landaberea, J.A. (1992). El contrato de esponsorización deportiva. Pamplona: Aranzadi.
-Landaberea, J.A. (2000). Guía práctica para elaborar contratos de patrocinio. Cuadernos -Kirolgi nº 1. Gipuzkoa, Ed. Fundación Kirolgi.
-Martin, O. (1996). Manual práctico de organización deportiva: Claves para un rendimiento óptimo.Madrid: Ed. Gymnos.
-Mastermann, G. (2009). Strategic Sports Event Management.Oxford: Butterwoth Heinnemann.
Software
N/A