Degree | Type | Year | Semester |
---|---|---|---|
4313256 Audiovisual Communication and Advertising Contents | OB | 0 | 1 |
You can check it through this link. To consult the language you will need to enter the CODE of the subject. Please note that this information is provisional until 30 November 2023.
To attend this course, a good reading comprehension of English is required
This module aims to provide specific methodological knowledge applied to audiovisual and advertising content research, offering the basis of scientific and market research. Learning with this module focuses on quantitative, qualitative and experimental research methods and techniques.
Basis of Scientific Knowledge
Approach to audiovisual market research
Quantitative methods and techniques
Qualitative methods and techniques
Experimental Research Methods
The acquisition of knowledge and skills by students will be carried out through different methodological procedures that include master classes in the classroom, analysis exercises, debate and reflection from viewings and reading material in the spaces of the classroom and seminars.
The health situation could force us to transform face-to-face sessions into online sessions.
Annotation: Within the schedule set by the centre or degree programme, 15 minutes of one class will be reserved for students to evaluate their lecturers and their courses or modules through questionnaires.
Title | Hours | ECTS | Learning Outcomes |
---|---|---|---|
Type: Directed | |||
Seminars | 21 | 0.84 | 13, 1, 6, 8, 19, 4, 7, 9, 18, 20, 2, 3, 22, 12 |
Theoretical classes | 54 | 2.16 | 13, 6, 8, 4, 7, 11, 12 |
Type: Supervised | |||
Case studies | 44 | 1.76 | 13, 1, 6, 8, 19, 5, 7, 11, 18, 12 |
Reading texts | 27 | 1.08 | 5, 7, 11 |
Type: Autonomous | |||
Autonomous work | 150 | 6 | 13, 1, 6, 19, 4, 5, 17, 9, 21, 18, 20, 2, 3, 22, 16 |
The evaluation consists of three different parts:
Pre-project (70%)
Oral defense (20%)
Participation in seminars (10%)
This subject doesn't provide for the single assessment system.
Title | Weighting | Hours | ECTS | Learning Outcomes |
---|---|---|---|---|
Oral defense + participation in seminars | Oral defense + participation in seminars | 4 | 0.16 | 13, 6, 8, 4, 5, 7, 11, 17, 9, 21, 18, 2 |
Participation in seminars | Participation in seminars | 0 | 0 | 5, 21, 18, 20, 2, 22 |
Research pre-project | Research pre-project | 0 | 0 | 13, 1, 6, 8, 19, 4, 7, 10, 11, 17, 21, 18, 20, 3, 14, 15, 22, 16, 12 |
-Campbell, Donald y Stanley, Julian (1993). Diseños experimentales y causi experimentales en la investigación social. Buenos Aires: Amorturu.
-Cea D'Ancona, Maria Angeles (2001). Metodología cuantitativa: Estrategias y técnicas de investigación social. Madrid: Síntesis.
-Delgado, Juan Manuel y Gutiérrez, Juan (Coords) (1995). Métodos y Técnicas cualitativas de investigación en Ciencias Sociales. Madrid: Síntesis.
-Corbetta, Piergiorgio (2003). Metodologías y técnicas de investigación social. Madrid: McGraw Hill/Interamericana.
-Hansen, Anders, Cottle, Simon, Negrine, Ralph, & Newbold, Chris (1998). Mass communication research methods. Londres: Macmillan.
-Gaitán, Juan Antonio y Piñuel, Jose Luis (1998). Técnicas de investigación en comunicación social. Elaboración y registro de datos. Madrid: Síntesis.
-Guía para el uso no-sexista del lenguaje. Servei de llengües, Universitat Autònoma de Barcelona.
-Jensen, Klaus Bruhn (2002). A Handbook of Media and Communication Research: Qualitative and Quantitative Methodologies. New York: Routledge.
-Kerlinger, Fred, Lee, Howard (2002). Investigación del comportamiento: Métodos de Investigación en Ciencias Sociales. México: Mc Graw-Hill., Bosch.
-Krippendorff, Klaus (1990). Metodología de análisis de contenido. Teoría y práctica. Barcelona: Paidós.
-Lindlof, Thomas (1991). "The qualitative study of media audience", en Journal of Broadcasting y Electronic media, 35 (1):23-42.
-Pink, Sara et al. (2019). Etnografia digital. Madrid: Morata.
-Prado, Emili et al. (2020). “General-television programming in Europe (UE5): Public versus commercial channels”. El profesional de la información, v. 29, n. 2, e290204. https://doi.org/10.3145/epi.2020.mar.04
-Ragin Charles (1987). The Comparative Method. Moving Beyond Qualitative and Quantitative Strategies. University of California Press.
-Tashakkori, Abbas y Teddlie, Charles (1998). Mixed Methodology: Combining Qualitative and Quantitative Approaches. Thousand Oaks: Sage.
-UNESCO. Indicadores de género para medios de comunicación: marco de indicadores para evaluar la sensibilidad en materia de género en las operaciones y contenidos mediáticos. 2014. ISBN: 978-92-3-300007-0. Disponible en: https://es.scribd.com/document/260415367/UNESCOIndicadores-de-Genero-para-Medios-de-Comunicacion
-Wimmer, Roger y Dominick, Joseph (1996). La investigación científica de los medios de comunicación. Barcelona: Bosch
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