Degree | Type | Year | Semester |
---|---|---|---|
2503868 Communication in Organisations | OB | 1 | 1 |
You can check it through this link. To consult the language you will need to enter the CODE of the subject. Please note that this information is provisional until 30 November 2023.
To do this subject, reading comprehension (Spanish and English), communication and writing skills in Spanish and Catalan are required, appropriate to a first year of university studies. In a complementary way, for a better use of the subject, students must have basic notions of audio and video editing.
The subject is located within the subject Creation, realization and content management, taught in the first and second year of the degree.
As defined in the study plan, the objective of this subject is to introduce students to the physical and logical foundations of the image, audiovisual and sound media. From its processing, to the explanation of the different formats and standards. In addition, the basic notions of work routines on a television set, in a radio booth and in a video editing room will be exposed.
1. Audiovisual technology: introduction, definitions and importance of technologies
2. Technological fundamentals
2.1. Basic technological concepts
3.Video
3.1. Production/reception formats
4.Audio
4.2. microphones
5. Digitization
5.1. Digitization Radio/Television
5.2. Mobile, internet and social networks
5.3 Impact of digitization on production routines
6. Sound and audiovisual production routines
The subject will consist of lectures, seminars, practices on the television set and in radio studios. In addition, content production on mobile devices.
The objective of the practices is to become familiar with the basic techniques of manipulating the Faculty's equipment (audiovisual and sound) and mobile technological innovations, as well as acquiring basic knowledge of editing.
The students will work in groups, organized by the teacher responsible for the subject, to carry out the laboratory practices.
The calendar will be available on the first day of class. Students will find all information on the Virtual Campus: the description of the activities, teaching materials, and any necessary information for the proper follow-up of the subject.
Annotation: Within the schedule set by the centre or degree programme, 15 minutes of one class will be reserved for students to evaluate their lecturers and their courses or modules through questionnaires.
Title | Hours | ECTS | Learning Outcomes |
---|---|---|---|
Type: Directed | |||
Master class | 15 | 0.6 | 1, 2 |
Reading of papers | 16 | 0.64 | 8, 2 |
Seminary | 9 | 0.36 | 8, 2 |
Tutorials | 12 | 0.48 | 2 |
Type: Supervised | |||
Practices at the television set | 18 | 0.72 | 4, 7, 6, 5, 8 |
Radio practices | 18 | 0.72 | 1, 4, 7, 6, 5, 8 |
Type: Autonomous | |||
Study | 20 | 0.8 | 1, 2 |
Evaluation activities description:
A) Exam, 30% on the final grade
B) Laboratory practices (television and radio), 50% on the final grade
C) Participation in seminars, 20% on the final grade
To be able to pass the subject, it is necessary to obtain a minimum grade of 5 in the activities A, B and C.
The calendar detailed with the contents of the different sessions will be presented on the day of presentation of the subject. You will also be hanging out on the Virtual Campus where students can find a detailed description of the exercises and practices, the various teaching materials and any information necessary for the proper follow-up of the subject.
Students will be entitled to the revaluation of the subject. They should present a minimum of activities that equals two-thirds of the total grading.
To have access to revaluation, the previous grades should be between 3 and 4.9. The exam and practices will be re-evaluated. Exhibitions and participation in debates are excluded from the revaluation process.
In the case of a second enrolment, students can do a single synthesis exam/assignment that Will consist of a theoretical-practical exercise whose characteristics will be detailed in the Virtual Campus. The grading of the subject will correspond to the grade of the synthesis exam/assignment.
This subject does not provide for a single assessment.
In the event that the student performs any irregularity that may lead to a significant variation of an evaluation act, this evaluation act will be graded with 0, regardless of the disciplinary process that could be instructed. In the event, that several irregularities occur in the evaluation acts of the same subject, the final grade for this subject will be 0.
Title | Weighting | Hours | ECTS | Learning Outcomes |
---|---|---|---|---|
Exam | 30% | 3 | 0.12 | 1, 7, 8, 2 |
Laboratory practices | 50% | 33 | 1.32 | 4, 7, 3, 6, 5, 8 |
Seminary | 20% | 6 | 0.24 | 1, 7, 8, 2 |
Beutler, Roland. (2016). Evolution of broadcast content distribution. Springer.
Chie, S., Zambrano, M., & Medina, C. (2016). Estándares actuales de televisión digital: Una breve reseña. Prisma Tecnológico, 6(1), 19-23. Recuperado a partir de https://revistas.utp.ac.pa/index.php/prisma/article/view/606
Bonet, Montse. (coord.) (2016). El imperio del aire. Espectro radioeléctrico y radiodifusión. Barcelona: UOC.
Cardon, Dominique. (2018). Con que sueñan los algoritmos: nuestros sueños en el tiempo de los big data. Madrid: Dado ediciones.
Castillo, José Maria (2016). Televisión, Realización y Lenguaje Audiovisual. Madrid: IORTV.
Domínguez, Juan José. (2019). Teoría y técnica del sonido. Madrid: Editorial Síntesis
Fernández-Quijada, David. (2011). Medi@TIC. Anàlisi de casos de tecnologia i mitjans. Barcelona: Editorial UOC.
Fernández-Quijada, David. (2013). La innovación tecnológica. Creación, difusión y adopción de las TIC. Barcelona: UOC.
Fernández-Lores, S., Martínez-Navarro, G., & Gavilán, D. (2021). Factores de éxito en las webs de contenidos audiovisuales. Análisis cualitativo comparado. Profesional De La información, 29(6). https://doi.org/10.3145/epi.2020.nov.39
López-García, Xosé; Silva-Rodríguez, Alba; Vázquez-Herrero, Jorge (2023). “Evolution, trends and future of native media: From avant-garde to the epicenter of the communications ecosystem”. Profesional de la información, v. 32, n. 2, e320202.
López Martínez, A. (2022) Estudio por operador del mantenimiento, cobertura, costes e interferencias del despliegue 4G en España. Recuperado a partir de http://hdl.handle.net/10017/52150
Martínez Pinzón, G. (2018) Compartición del Espectro Radioeléctrico entre Tecnologías Inalámbricas de Última Generación en la Banda de la Televisión Digital Terrestre. Recuperado a partir de https://riunet.upv.es/handle/10251/102644?show=full
McStay, Andrew. (2010). Digital Advertising. Basingstoke: Palgrave Macmillan.
Further reading:
Martínez Abadia, José. (2005). Manual básico de tecnología audiovisual y técnicas de creación, emisión y difusión de contenidos. Barcelona: Paidos.Neira, Elena. (2015). La otra pantalla. Barcelona: Editorial UOC.
Niqui, Cinto. (2011). Fonaments i usos de tecnologia audiovisual digital. Barcelona: Editorial UOC.
Peirano, Marta. (2019). El enemigo conoce el sistema. Madrid: Debate.
Note
Recent articles will be indicated for the development of each seminar.
Mandatory software
Audacity for audio editing
Zara Radio for radio broadcast
Recommended software
DaVinci Resolve for video editing
Format Factory for converting audio and video formats