Degree | Type | Year | Semester |
---|---|---|---|
4314947 Strategic Planning in Advertising and Public Relations | OB | 0 | 2 |
There are no prerequisites for taking the course.
The objectives of the module are:
- To develop a research work. The work can follow the approach of an applied research, within the framework of the research tasks of strategic planning in advertising or public relations. Fundamental research work can also be carried out to advance knowledge of strategic planning and communication.
Students must develop a Master's Degree Project (TFM). In order to support, guide students and ensure an optimum level of quality in the TFM of the official Master's Degree in Strategic Planning in Advertising and Public Relations, students have an Academic Tutor (with a doctorate). In the first interview with the tutor, the conditions of the follow-up, the calendar, the elaboration of the work and the subject of the research are established. Subsequently, regular meetings are held. In order for students to be able to defend the TFM, they must undergo at least three mandatory tutorials. The tutor can decide to do a higher number of tutorials which must be agreed with the students.
Additionally, in module 3 - "Research Methodology and Tools", an orientation will be given to establish and specify the research topic, and the students will be supported in their theoretical and methodological approach. However, the responsibility for tutoring falls on the TFM tutor. The evaluation of the TFM is based on its defence before a tribunal (made up of 2 people with the degree of doctor) and the work developed in the tutoring sessions.
Students must demonstrate their knowledge and participation in the process of carrying out the work, as well as actively participating in their defence or public oral presentation before the Tribunal by demonstrating that they have acquired the set of skills of the Master's and their ability to relate to and integrate them and that they are capable of beginning their professional practice.
Teaching methodology:
- Tutorials with the assigned tutor to discuss possible topics of the Final Master's Work, follow-up and periodic meetings.
- Consult the instructions that appear on the web page of the Facultat de Ciències de la Comunicació (https://www.uab.cat/web/estudiar/graus/graus/preguntes-frequents-1345768678249.html)
Annotation: Within the schedule set by the centre or degree programme, 15 minutes of one class will be reserved for students to evaluate their lecturers and their courses or modules through questionnaires.
Title | Hours | ECTS | Learning Outcomes |
---|---|---|---|
Type: Supervised | |||
Tutorials with the TFM tutor | 7 | 0.28 | 4, 8, 3, 1, 2, 17, 6, 19, 14, 15, 10 |
Type: Autonomous | |||
Student personal work | 240 | 9.6 | 16, 4, 8, 3, 1, 2, 17, 6, 5, 7, 19, 14, 12, 9, 15, 13, 10 |
The system for evaluating the acquisition of skills is as follows:
1) The tutor must prepare a report making an assessment of the TFM which will be addressed to the members of the board and where he will confirm that the 3 minimum mandatory tutorials have been carried out. The tutor's grade is 30% of the final grade.
2) Assessment by the TFM Tribunal, made up of 2 people with a doctorate degree. The evaluation by the panel will be 70% of the TFM grade.
Title | Weighting | Hours | ECTS | Learning Outcomes |
---|---|---|---|---|
TFM Defence Court Evaluation | 100 | 3 | 0.12 | 16, 4, 8, 3, 18, 1, 2, 17, 6, 5, 7, 19, 14, 12, 9, 15, 13, 10, 11 |
Arroyo Menéndez, Millán, and Igor Sádaba. Metodología de la investigación social : técnicas innovadoras y sus aplicaciones / Millán Arroyo, Igor Sádaba (coords.). Madrid: Síntesis, 2012. Print.
Hansen, Anders, and David Machin. Media and Communication Research Methods / Anders Hansen and David Machin. Second edition. London: Mcmillan International, Higher Education, 2019. Print.
Igartua, Juan José. Métodos cuantitativos de investigación en comunicación / Juan José Igartua Perosanz. Barcelona: Bosch, 2006. Print.
Medina Cambrón, Alfons, and Josep Sort i Jané. La recerca en comunicació: què hem de saber? : quins passos hem de seguir? Barcelona: Editorial UOC, 2012. Print.
Sparks, Glenn G. Media Effects Research : a Basic Overview / Glenn G. Sparks. 5th ed. Boston, Mass: Cengage Learning, 2014. Print.
No specific programming is required.