Degree | Type | Year | Semester |
---|---|---|---|
2501928 Audiovisual Communication | OB | 3 | A |
It is necessary for students to have basic knowledge of language, writing, production and digital techniques.
On the other hand, given that part of the bibliography is in English, a good level of reading comprehension in that language is necessary.
The basic objectives of the subject are:
The subject will be developed around the following main topics:
1. Introduction to digital media
2. Technical characteristics of the elements.
3. Languages and metalanguages
4. Information Visualization
5. Content structure
6. New narratives
The detailed calendar with the different sessions will be exposed on the day of the presentation of the subject.
In addition, it will be published on the Virtual Campus, where students will find a detailed description of the exercises and practices, as well as the teaching materials and the information necessary for the correct follow-up of the subject.
The methodology of this course includes lectures, practical seminars (case discussion practice), laboratory practice, tutorials, practical exercises and lectures.
Annotation: Within the schedule set by the centre or degree programme, 15 minutes of one class will be reserved for students to evaluate their lecturers and their courses or modules through questionnaires.
Title | Hours | ECTS | Learning Outcomes |
---|---|---|---|
Type: Directed | |||
Case discussion practices (audiovisual productions) and scientific articles | 25 | 1 | 8, 6, 3, 4 |
Laboratory practices | 40 | 1.6 | 1, 8, 6, 5, 4, 2, 7 |
Master classes with ICT support | 25 | 1 | 3 |
Type: Supervised | |||
Tutorials (individual or group face-to-face activity aimed at solving learning problems) | 15 | 0.6 | 3, 4 |
Type: Autonomous | |||
Preparation of laboratory practices | 75 | 3 | 1, 8, 6, 5, 4, 2, 7 |
Realization of works related to the development of seminars | 20 | 0.8 | 8, 6, 4 |
Study: Reading and synthesis of scientific documents | 70 | 2.8 | 6, 3, 4 |
The evaluation of the subject will be carried out from 3 axes: theory (40%), debate practices (10%) and practices (50%). To pass the subject it is necessary to pass both the theoretical section (exams) and the practical section (practices and debat practices).
Re-evaluation activities (total or partial) are contemplated, both to approve and to raise the grade. Of theory, and according to the faculty's regulations, for all students who fail the exam with a 3 or more. Of practices, for those and those students who have delivered all the practical exercises.
The student who performs any irregularity (copy, plagiarism, identity theft...) that can lead to a significant variation of the qualification of an evaluation act, will be qualified with 0 this act of evaluation. In case there are several irregularities, the final grade of the subject will be 0.
Title | Weighting | Hours | ECTS | Learning Outcomes |
---|---|---|---|---|
Debate practice works | 10% | 3 | 0.12 | 8, 6, 3, 4 |
Evaluation test | 40% | 2 | 0.08 | 4 |
Practices | 50% | 25 | 1 | 1, 8, 6, 3, 5, 4, 2, 7 |
BOLTER, David & GRUSIN, Richard. (2000). Remediation. Understanding New Media. Cambridge: MIT Press.
BRUNS, Axel. (2008). Blogs, wikipedia, second life and beyond: from production to produsage.
BURGUESS, Jean; GREEN, Joshua. (2013): "YouTube: Online video and participatory culture". John Wiley &
Sons.
CAIRO, Alberto. The Functional Art: An introduction to information graphics and visualization. New Riders,
2012.
CÓRDOBA, Carlos; ALATRISTE, Yadira. (2012) Hacia una taxonomía de investigación entre Visualización de
Información y Diseño
http://www.nosolousabilidad.com/articulos/taxonomia_visualizacion.htm
CEBRIÁN, Mariano. Información multimedia. Soporte, lenguaje y aplicaciones empresariales. ISBN
84-205-4222-9.
ELLISON, Nicole B.; BOYD, Danah M. (2013): Sociality through social network sites. In: The Oxford handbook
of internet studies.
FELDMAN, Tony. (1994): Multimedia. Londres: Blueprint.
GARRET, Jesse James, 2011. The Elements of User Experience: User-Centered Design for the Web and Beyond. Editor: Addison-Wesley.
JENKINS, Henry. (2008). Convergence culture: la cultura de la convergencia de los medios de comunicación.
Barcelona: Paidós.
MACIÁ, Fernando, 2011. Técnicas avanzadas de posicionamiento en buscadores. Editorial: Anaya Multimedia.
MANOVICH, Lev. (2005). El lenguaje de los nuevos medios de comunicación. La imagen en la era digital. Paidós: Barcelona.
NUSSBAUMER, Cole. (2015). Storytelling with data: A data visualization guide for business professionals.
ORIHUELA, José Luis. (2006). La revolución de los blogs. Madrid: La Esfera de los Libros.
PEARSON, Roberta & SMITH, Anthony N. (2014). Storytelling in the media convergence age: exploring screen
narratives.PARISER, Eli. (2011). The Filter Bubble: What the Internet Is Hiding from You. Penguin Press , New York.
PRATTEN, Robert. (2011).Cross-Media Communications: An Introductions to the Art of Creating Integrated
Media Experiences. London: ETC Press
KRUG, Steve. (2005). Don't Make Me Think, A Common Sense Approach to Web Usability, New Riders.
RAUSELL, Claudia. (2005). Nuevos relatos audiovisuales. Hacia una definición del relato audiovisual interactivo. Revista Telos no 62, Madrid.
https://telos.fundaciontelefonica.com/telos/articulocuaderno.asp@idarticulo=4&rev=62.htm
RIBES, Xavier. (2007). La Web 2.0. El valor de los metadatos y de la inteligencia colectiva. Revista Telos no 73, Madrid.
http://telos.fundaciontelefonica.com/telos/articuloperspectiva.asp@idarticulo=2&rev=73.htm
SÁNCHEZ B. Teresa. (2012). Nuevos modelos narrativos. Ficción y transmediación (Vol. 1). Madrid: Comunicación.
SCOLARI, C. Alberto. (2018). Las leyes de la interfaz: Diseño, ecología evolución, tecnología (Vol. 136). Editorial Gedisa.
SHIFMAN, Limor. (2014). Memes in Digital Culture: MIT Press
SUROVIECKI, James. (2005). The wisdom of crowds. Anchor, New York.
VALERO, José Luis. (2012). Infografía digital. La visualización sintética. Editorial Bosch. Barcelona.
VV.AA. Google Search Engine Optimization Starter Guide
http://static.googleusercontent.com/external_content/untrusted_dlcp/www.google.com/en//webmasters/docs/search-eng
VIDEOGRAFIA
JENKIS, Henry. 2011. ¿Quçe es la comunicación transmedia? (anglès subtitulat)
https://www.youtube.com/watch?v=kzcZYxFnUjc&list=PLTHGZHnp_R4nh6UBXuU_76w8hpCH3_Ut
MC GONIGAL, Jane. 2013: Ted Talk. Los juegosonline pueden crear un mundo mejor (anglès subtitulat)
https://www.youtube.com/watch?v=qrcGfWhD_BE
- Word
- Excel
- Powerpoint
- Da Vinci / Premiere
- Affinity Photo / Photoshop
- Audacity
- Spark AR Studio
- Twine
- Metaverse