Degree | Type | Year | Semester |
---|---|---|---|
2503873 Interactive Communication | OB | 3 | 2 |
No previous requirements are necessary to take this subject.
Learning to develop a business plan based on one's own idea.
Find opportunities in a given market based on their study and the use of techniques to promote creativity.
To learn the essential legal and juridical aspects of business.
Explain how innovation has become a driving force for economic and social change, and how this innovation affects the typology and internal and external characteristics of the companies that are created.
Analyse successful initiatives and good practices developed by entrepreneurs in the field of digital communication.
Study the basic managerial and economic aspects of business management, as well as the basic ethical issues that should be considered in a company.
1. INTRODUCTION TO ENTREPRENEURSHIP AND THE CREATION OF COMPANIES. Key concepts. Business plan. Innovation and creativity.
2. THE DIGITAL COMPANY IN ITS ENVIRONMENT. Macro environment (PESTLE) and main macroeconomic indicators and micro environment (market research). Types of legal-economic structure of companies. Non-profit organizations. Business ethics.
3. MARKETING AND DIGITAL BUSINESS MODELS. Marketing objectives and strategies (marketing plan, 4 P's). Business models and communication strategies.
4. PRODUCTION AND ORGANIZATION. Leadership. Organization chart. Processes, resources and production costs (production plan).
5. FINANCIAL PLAN AND FUNDING SOURCES. Investments and funding sources. Planning instruments and economic-financial information: budgets and annual accounts (financial plan).
L'assignatura consta d´una part teòrica i una part pràctica que es desenvoluparan de manera presencial.
A la part teòrica es farà una introducció als principals conceptes de l'emprenedoria i la creació d'empreses, que es complementaran amb exercicis, lectures i recursos digitals.
A la part pràctica s'aprofundirà en els coneixements de l'emprenedoria i la creació d'empreses a través d'exercicis i anàlisi de casos reals, amb l'objectiu de disposar d'eines per desenvolupar un projecte a partir d'una idea pròpia o d'un problema donat per una organització real, que es presentarà durant les darreres sessions del curs.
Annotation: Within the schedule set by the centre or degree programme, 15 minutes of one class will be reserved for students to evaluate their lecturers and their courses or modules through questionnaires.
Title | Hours | ECTS | Learning Outcomes |
---|---|---|---|
Type: Directed | |||
Lectures | 28 | 1.12 | 22, 9, 7, 10, 8, 21 |
Practical workshop | 10 | 0.4 | 9, 20, 14, 21, 24 |
Seminars | 10 | 0.4 | 9, 7, 20, 14, 24 |
Type: Supervised | |||
Analysis, approach and oral presentation of real cases and case studies | 4 | 0.16 | 7, 20, 21, 24 |
Tutorial | 3 | 0.12 | 20, 14, 21, 24 |
Type: Autonomous | |||
Oral presentations | 4 | 0.16 | 22, 9, 7, 10, 8, 20, 14, 21, 24 |
Personal study | 15 | 0.6 | 6, 22, 7, 10, 8 |
Preparation of works & practices | 42 | 1.68 | 22, 9, 7, 10, 8, 20, 14, 21, 24 |
Reading | 4 | 0.16 | 6, 22, 10 |
In order to pass the subject, students must pass at least the evaluation activities A and B, which consist of:
Activities A and B can be made up of more than one test. In any given case, it is equally necessary to pass each of the tests that compose them.
Attendance at the seminars is compulsory and students are only allowed to miss 20% of the sessions.
The grades of the evaluable tests will be posted on the Virtual Campus.
Students will have the right to recover the subject if they have been evaluated on all the activities, the weight of which is a minimum of 2/3 of the total grade of the subject. To do so, they may take a theoretical and/or practical exam during the last weeks of the course.
Students who do not take any of the examinations that can be assessed or the make-up exam will be graded as not assessable.
In the case of second enrolment, students may take a single synthesis test consisting of a theoretical and practical exam.
In the event that the student performs any irregularity that may lead to a significant variation of an evaluation act, this evaluation act will be graded with 0, regardless of the disciplinary process that could be instructed. In the event, that several irregularities occur in the evaluation acts of the same subject, the final grade for this subject will be 0.
Likewise, the teaching methodology and assessment proposed in the guide may undergo some modification depending on the restrictions on attendance imposed by the health authorities.
Title | Weighting | Hours | ECTS | Learning Outcomes |
---|---|---|---|---|
Class attendance and participation | 10% | 5 | 0.2 | 22, 9, 10, 20, 24 |
Final group practical work | 40% | 10 | 0.4 | 5, 2, 1, 6, 22, 9, 7, 10, 8, 12, 20, 13, 14, 21, 16, 17, 18, 19, 24, 4, 11 |
Individual theory test | 40% | 10 | 0.4 | 6, 22, 10, 20 |
Oral presentation of the work | 10% | 5 | 0.2 | 5, 3, 7, 20, 23, 21, 15 |
De Mateo, Rosario; Laura Bergés; Marta Sabater (2009) Gestión de empresas de comunicación. Sevilla/Zamora: Comunicación Social.
Cerezo, Pepe. (2019) Los medios ante los modelos de suscripción. Barcelona. Editorial UOC
Sáinz de Vicuña Ancín, Jose Maria. (2021). El plan de marketing digital en la práctica (23rd ed.). Madrid: ESIC.
Salaverría, Ramon. (2020) Digital Native News Media: Trends and Challenges. Media and Communication, 2020, Volume 8, Issue 2.
Covey, Stephen. (2016). Los 7 hábitos de la gente altamente efectiva. Barcelona: Paidós.
Ries, Eric (2011). The lean startup: How today's entrepreneurs use continuous innovation to create radically successful businesses.
Office software.