Degree | Type | Year | Semester |
---|---|---|---|
2503868 Communication in Organisations | OB | 1 | A |
No prerequisite is necessary.
Theme 1: Public Relations: conceptualization and definition
Theme 2: Fundamental concepts of Public Relations
Theme 3: Origin and evolution of Public Relations
Theme 4: Public Relations management models
Theme 5: The profession and its deployment to organisations
Theme 6: Specialization areas of Public Relations
Theme 7: Research challenges in Public Relations
Theme 8: The principles and ethics of the pr professional
* The content of the course will be sensitive to aspects related to the gender perspective. The gender perspective will be included in the analysis of the figure of the PR professional.
The calendar will be available on the first day of class. Students will find all information on the Virtual Campus: the description of the activities, teaching materials, and any necessary information for the proper follow-up of the subject. In case of a change of teaching modality for health reasons, teachers will make readjustments in the schedule and methodologies.
The subject is divided into theoretical and practical sessions. Theoretical sessions consist of presenting the general concepts of the topic and the reflection and debate of the students from the suggested readings. And the practical sessions will include practical exercises and group activities to assimilate the theoretical aspects presented.
Regarding practical sessions, the class will be divided into subgroups to do personalized work with seminar or internship tutors. In these sessions, group exercises will be held, raised in class, directly related to the topics developed in the subject. Thus, the case study method, the resolution of communication problems, and/or the reading, analysis, and sharing of articles that the teacher considers interesting will be implemented. As a culmination of the subject, the students will carry out a final work based on an authentic public relations management experience in a company/institution. This final work will be done in a group (with the same group formed for the practical sessions). In this way, students will contrast in practice the theoretical knowledge explained in class.
Students will have complementary materials linked to a thematic block on the virtual campus. These materials should be read and reviewed to do the internships and prepare for the final theoretical test.
Annotation: Within the schedule set by the centre or degree programme, 15 minutes of one class will be reserved for students to evaluate their lecturers and their courses or modules through questionnaires.
Title | Hours | ECTS | Learning Outcomes |
---|---|---|---|
Type: Directed | |||
Exposure and practices sessions | 160 | 6.4 | 10, 4, 6, 7, 9, 8, 11 |
Type: Supervised | |||
Assessment | 25 | 1 | 4, 7, 9, 12, 11 |
Type: Autonomous | |||
Jobs, practices and readings | 95 | 3.8 | 2, 3, 10, 6, 7, 9, 12, 5 |
The evaluation system criteria are the following:
- Activity A: Knowledge control (40% in the final grade): final theoretical examination. It is necessary to obtain a grade equal to or greater than 5.0 to pass the subject (indispensable condition).
- Activity B: Implementation and presentation of practical activities (30% in the final grade). Activities not presented in time and form will get a score equal to 0.0. The overall rating of criterion B shall be derived from the average of the set of activity notes.
- Activity C: Completion and presentation of the final practical work (30% in the final grade): management and structure study of the public relations of an organization from primary sources (interview with a communication officer/director).
A (40%) + B (30%) + C (30%) = 100% FINAL GRADE
* In order to pass the subject, it is mandatory to obtain a mark equal to or greater than 5.0 each of the assessment criteria (A, B and C).
Re-evaluation
a) To participate in the re-evaluation process, students must have previously presented at least 2/3 assessable activities of the subject and have obtained a grade of 3.5 in the weighted average grade of the subject and have obtained at least a 3.5 weighted average grade of the subject.
b) Students can recover theory if they have obtained between a 3.5 and a 4.9 in the qualification of the theoretical test. The recovery test will consist of a theoretical knowledge assessment exam.
c) Students will have the option of presenting themselves for recovery during the period established ad hoc if they have obtained a D in one of the practices (as long as it is for reasons duly accredited and accepted by the teaching team). Recovery practices will consist of resolving a case or communication problem in the classroom (day/hour to be determined).
d) Students cannot recover the final work of the subject (30%) because it is practically impossible to carry out another activity of these characteristics with the time available.
Second enrolment
In the case of a second enrolment, students can do a single synthesis exam/assignment that will consist of a theoretical test. The grading of the subject will correspond to the grade of the synthesis exam/assignment.
Plagiarism
The student who performs any irregularity (copy, plagiarism, identity theft...) will be qualified with 0 in this assignment or exam. In case there are several irregularities, the final grade of the subject will be 0.
IMPORTANT
The proposed teaching methodology and evaluation activities may undergo some modifications depending on the health authorities' attendance restrictions.
Title | Weighting | Hours | ECTS | Learning Outcomes |
---|---|---|---|---|
Final group project | 30% | 3 | 0.12 | 1, 3, 4, 6, 7, 8 |
Practical activities | 30% | 15 | 0.6 | 2, 10, 9, 12, 5, 11 |
Theoretical exam | 40% | 2 | 0.08 | 2, 10, 9, 12, 5, 11 |
No specific computer program is required for this assignment.