Degree | Type | Year | Semester |
---|---|---|---|
2501935 Advertising and Public Relations | OT | 4 | 0 |
The teacher in charge of the subject is provisional.
Theoretical sessions will be combined with the work in practical cases in class. Students will have to autonomously prepare aspects of the cases, do specialized readings and prepare a learning notebook.
Annotation: Within the schedule set by the centre or degree programme, 15 minutes of one class will be reserved for students to evaluate their lecturers and their courses or modules through questionnaires.
Title | Hours | ECTS | Learning Outcomes |
---|---|---|---|
Type: Directed | |||
Problems | 35 | 1.4 | 1, 4, 3 |
Theoretical classes | 15 | 0.6 | 1, 2, 3 |
Type: Supervised | |||
Tutorials | 7.5 | 0.3 | 1, 4 |
Type: Autonomous | |||
Readings, case preparation and learning notebook | 84.5 | 3.38 | 1, 2, 3 |
A) The practical exercises that will be done in class will be in groups (50%).
B) Individual theoretical final exam 30%. This test will consist of a mix of test-type questions, “true or false” answer premises and case resolution. The minimum grade in the final exam to be able to take the average with the other grades of the subject will be 3. In case of not obtaining this grade, the re-assessment test will have to be done.
C) Learning diary 15%. The evaluation criteria of this tool will be (metacognition 40%, effort and regularity 20%, extension of reflection 20%, writing and format 20%).
REVALUATION
Students who have not reached a 3 in the theoretical exam will be able to re-evaluate. If the re-assessment test did not reach 3, the other grades of the subject could not be averaged and would be considered suspended.
The practical exercises (one or several) may be repeated as long as the teacher so indicates. In case of repeating an exercise, the note that will compute will be the one of the repeated exercise.
The textbook cannot be re-evaluated.
Title | Weighting | Hours | ECTS | Learning Outcomes |
---|---|---|---|---|
Attendance and participation | 5% | 1 | 0.04 | 1, 4 |
Case studies in class | 50% | 2 | 0.08 | 1, 4, 2, 3 |
Final exam | 30% | 3 | 0.12 | 1, 4, 2, 3 |
Learning notebook | 15% | 2 | 0.08 | 1, 4, 2, 3 |
Benito, Pilar (1998): Manual de protocolo, ceremonial y actos públicos. Film Ideal 2000, Barcelona.
Brown, R. (2009): Public Relations and the Social Web.
Curtichs, J.; Fuentes, M. A.; García, Y; y Toca, A. (2011): Sentido Social. La comunicación y el sentido común en la era de la Internet Social. Profit-Tinkle, Barcelona.
Fuetterer, S. (2010): Mi comunidad ....¿Me quiere o no me quiere? Best Relations, Madrid.
López-Nieto y Mallo, F.(1995): Manual de protocolo. Ariel, Barcelona.
Palencia, M. (2011): 90 Técnicas de Relaciones públicas. Manual de Comunicación Corporativa. Profit, Barcelona. 2ª edición.
No specific software required.