Degree | Type | Year | Semester |
---|---|---|---|
2501935 Advertising and Public Relations | OT | 4 | 0 |
None.
During this course, the student should:
1. be familiar with the professional world.
2. Develop the practices in an efficient way.
3. Clearly inform about the development of the internship and the acquisition of the expected competences through a report of the external internship.
4. To be able to self-evaluate.
The contents depend on the place where the internship is carried out.
Students carry out the professional task assigned by the internship center under the supervision of the company tutor.
Throughout the stay, students will have tutorials with the company tutor and at least one with the tutor assigned by the Faculty.
Annotation: Within the schedule set by the centre or degree programme, 15 minutes of one class will be reserved for students to evaluate their lecturers and their courses or modules through questionnaires.
Title | Hours | ECTS | Learning Outcomes |
---|---|---|---|
Type: Supervised | |||
Tutorials | 21 | 0.84 | 7, 2, 4, 6, 5 |
Type: Autonomous | |||
Stay at the institution | 270 | 10.8 | 1, 7, 2, 3, 4, 6, 5, 9, 8 |
The grade for the internship will be obtained from the grades of three evidences.
1. The elaboration of an internship report. The form of this report will be decided by the internship tutor assigned by the Faculty.
As a guideline, it is advisable to consult the indications set by the Faculty on this report: https://www.uab.cat/doc/informefinaldepracticum.pdf (10 % of the final grade).
2. Evaluation report drawn up by the internship tutor of the company / internship center (80 % of the final grade).
3. Self-assessment report prepared by the student (10 % of the final grade).
Title | Weighting | Hours | ECTS | Learning Outcomes |
---|---|---|---|---|
Internship report | 100% | 9 | 0.36 | 1, 7, 2, 3, 4, 6, 5, 9, 8 |
Castellbanque, Mariano (2006). Perfiles profesionales de publicidad y ámbitos afines. Barcelona: UOC:
Tibbs, Andy (2010). Advertising : its business, culture and careers. New York: Routledge.
The subject does not require any specific software.