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2021/2022

Art Heritage Management

Code: 100557 ECTS Credits: 6
Degree Type Year Semester
2500239 Art History OT 3 0
2500239 Art History OT 4 0
The proposed teaching and assessment methodology that appear in the guide may be subject to changes as a result of the restrictions to face-to-face class attendance imposed by the health authorities.

Contact

Name:
Maria Teresa Blanch i Bofill
Email:
Teresa.Blanch@uab.cat

Use of Languages

Principal working language:
catalan (cat)
Some groups entirely in English:
No
Some groups entirely in Catalan:
Yes
Some groups entirely in Spanish:
No

Prerequisites

Have knowledge about art history, heritage, museology and museography

Objectives and Contextualisation

Subject designed to give knowledge and tools to students towards the management of cultural heritage in general and artistic in particular.

 

Learning objectives of the subject:

1. Categorize and know the functions developed by each of the professionals involved in the management of artistic heritage.

2. Facilitate elements that lead to reflection on models of management of artistic heritage in the current social context.

3. Posing ways to solve possible problems that may arise in the development of professional activity, within the scope of the management of artistic heritage: curators, technicians, managers and mediators.

4. Introduce basic notions of advertising and communication.

 

Learning outcomes

  1. Analyze basic concepts of museology and museography
  2. Analyze the creators of an artistic phenomenon in a specific cultural context.
  3. Analyze current or past debates on management, conservation, restoration and documentation systems of artistic heritage.
  4. Analyze the receptors of an artistic phenomenon in a specific cultural context.
  5. Analyze artistic ideas about an artistic phenomenon in a specific cultural context.
  6. Apply iconographic knowledge to the reading of the artistic image
  7. Apply the international, state and regional legal provisions and principles related to the management of artistic heritage.
  8. Search, select and manage information autonomously both in structured sources (databases, bibliographies, specialized journals) and in information distributed on the network
  9. Comment orally an artistic image using the appropriate terminology
  10. Contrast the different legal frameworks applicable to a practical case of management, documentation and conservation of artistic heritage.
  11. Apply iconographic knowledge to the reading of the artistic image
  12. Apply the international, state and regional legal provisions and principles related to the management of artistic heritage.
  13. Search, select and manage information autonomously both in structured sources (databases, bibliographies, specialized journals) and in information distributed on the network
  14. Comment orally an artistic image using the appropriate terminology
  15. Contrast the different legal frameworks applicable to a practical case of management, documentation and conservation of artistic heritage.
  16. Coordinate work teams, developing conflict resolution and decision making skills
  17. Design and implement education programs in different areas of art history.
  18. Design temporary and permanent exhibition programs including the programming of pedagogical activities for school and family audiences
  19. Design a museographic program.
  20. Design, produce, disseminate and commercialize a cultural producto.
  21. Prepare catalog cards and inventory of architectural or artistic heritage.
  22. Encourage creativity and encourage innovative ideas.
  23. To expose the proper concepts of the history of art.
  24. Identify the main and secondary ideas and express them with linguistic correctness
  25. Participate in debates on historical facts respecting the opinions of other participants.
  26. Plan and apply museum projects and programs, using the knowledge acquired about museology.
  27. Produce a project for management and conservation of artistic heritage
  28. Write artistic expertization reports.
  29. Write memories of restoration of architectural and artistic heritage.
  30. Know how to effectively expose the knowledge, orally and in writing.
  31. Use the knowledge acquired in the development of files, reports and opinions related to the conservation, documentation and dissemination of artistic heritage (cataloging and inventory, memories of restoration, artistic expertise).

Competences

    Art History
  • Demonstrating they have basic knowledge of museology and museography, as well as the current problems about conservation and restoration of artistic heritage.
  • Designing, producing and spreading management projects of artistic heritage.
  • Organising educational projects in various levels of the learning of Art History, applying the instrumental knowledge related to the discipline.
  • Organising the curator of exhibitions of permanent and temporal nature.
  • Students must be capable of applying their knowledge to their work or vocation in a professional way and they should have building arguments and problem resolution skills within their area of study.
  • Students must be capable of communicating information, ideas, problems and solutions to both specialised and non-specialised audiences.
  • Students must develop the necessary learning skills in order to undertake further training with a high degree of autonomy.
  • Students must have and understand knowledge of an area of study built on the basis of general secondary education, and while it relies on some advanced textbooks it also includes some aspects coming from the forefront of its field of study.

Learning Outcomes

  1. Analysing basic concepts of museology and museography.
  2. Analysing ideas about an artistic phenomenon in a given cultural context.
  3. Analysing the creators of an artistic phenomenon in a specific cultural context.
  4. Analysing the current or past debates about management, conservation, restoration and documentation systems of the artistic heritage.
  5. Analysing the recipients of an artistic phenomenon in a specific cultural context.
  6. Applying the arrangements and international, state and autonomic principles related to the management of the artistic heritage.
  7. Applying the iconographic knowledge to the reading of artistic imagery.
  8. Autonomously searching, selecting and processing information both from structured sources (databases, bibliographies, specialized magazines) and from across the network.
  9. Communicating orally an artistic imagery using the appropriate terminology.
  10. Contrasting the various legal frameworks of the artistic heritage.
  11. Contrasting the various legal frameworks that can be applied to a practical case of management, documentation and conservation of the artistic heritage.
  12. Coordinating working teams, developing conflict resolution and decision making abilities.
  13. Designing a museographic programme.
  14. Designing and applying education programmes in the different fields of Art History.
  15. Designing programmes of temporal and permanent expositions, including the programming of activities of educational nature for school and family audiences.
  16. Designing, producing, disseminating and commercializing a cultural product.
  17. Drawing up reports of artistic specialisation.
  18. Drawing up restoration reports of the architectonic and artistic heritage.
  19. Engaging in debates about historical facts respecting the other participants' opinions.
  20. Explaining the specific notions of the History of Art.
  21. Planning and applying museographic projects and programmes, using the acquired knowledge about museology.
  22. Producing a project of management and conservation of the artistic imagery.
  23. Producing catalogue sheets and inventory of the architectonic or artistic heritage.
  24. Using the acquired knowledge in the elaboration of files, reports and rulings related to the conservation, documentation, and dissemination of the artistic heritage (cataloguing, inventory, restoration reports, artistic specialisation.

Content

Introduction to the analysis of the models of historical-artistic heritage management from the end of the 20th century until today. Basic information on the management of cultural heritage is offered at each of the different levels of public administration and in the different areas of the private sector. Legal principles are disclosed to apply the best management model in each case. This course is structured to give students tools to develop a critical and analytical spirit.
										
											
										
											The theoretical classes of line and online will be combined with practical examples. The procedures and protocols to be followed in the management of the historical-artistic heritage will be described based on the official documentation required in our country. The student will work in a group on a management project proposal, which must be presented and defended orally in an online class, depending on the health situation in which we find ourselves.

 

BLOCK I

1. Introduction. Definition of concepts. Reflections on the management of artistic heritage in the current social context of the 21st century. Instruments for the protection of cultural assets: inventories and catalogs.

BLOCK II

2. Historical-artistic heritage management. Legal competences of the different public administrations. Policies and models of management of cultural heritage. Product creation, communication, marketing and advertising. Exploitation of rights and markets.

BLOCK III

3. Financing models. Subsidies Crowding. Contracts-program.

Methodology

The type of teaching, depending on the health situation at the time, will be of line or online and the students must carry out continuous work throughout the course. The dossier of readings, the online tutorials, the exercises, the group work and the videos with experts will serve to direct the learning of the contents and the competences.
										
											
										
											The teacher Teresa Blanch Bofill will make available to the students materials of the subject to develop some debates and initiatives of general participation.

Annotation: Within the schedule set by the centre or degree programme, 15 minutes of one class will be reserved for students to evaluate their lecturers and their courses or modules through questionnaires.

Activities

Title Hours ECTS Learning Outcomes
Type: Directed      
Autonomous student work 35 1.4 4, 6, 11, 14, 15, 16, 21, 22, 17
Questionnaires based on readings and classes of line and online 40 1.6 1, 4, 6, 8, 11, 10, 12, 13, 16, 21, 22, 24
Type: Supervised      
Intervention of cultural management professionals from video calls with the class group 15 0.6 11, 12, 21, 24
Type: Autonomous      
Team work 60 2.4 8, 12, 17, 18

Assessment

Continuous assessment. Percentage of each part:
										
											
										
											10%: Participation in online and online classes and tutorials with video calls.
										
											
										
											40%: exercises written in questionnaire format.
										
											
										
											50%: Group work.
										
											
										
											 
										
											
										
											IMPORTANT NOTES
										
											
										
											* During the reevaluation period, there is only the possibility of repeating a written exam type test and only a maximum score of 5 points will be eligible.
										
											
										
											* Any particularity or exception to these regulations must previously receive the teacher's approval.

Assessment Activities

Title Weighting Hours ECTS Learning Outcomes
Exercises written in questionnaire format 40% 0 0 3, 5, 2, 12, 13, 20, 19, 21, 22
Group work 50% 0 0 1, 3, 4, 5, 2, 8, 9, 11, 10, 12, 15, 13, 16, 23, 19, 21, 22, 18, 24
Participation in online and online classes and tutorials with video calls 10% 0 0 1, 3, 4, 5, 2, 7, 6, 8, 9, 11, 10, 12, 14, 15, 13, 16, 23, 20, 19, 21, 22, 17, 18, 24

Bibliography

COMPULSORY READINGS

 - Dossier of readings that refer to the agenda.

- Pending to determine

 

RECOMMENDED BIBLIOGRAPHY

  • MARTOS MOLINA, MARTA (2016). Herramientas para la gestión turística del patrimonio cultural. Ed. TREA.LEAL JIMENEZ, ANTONIO Y QUERO GERVILLA, MA. JOSÉ (2011). Manual de marketing y comunicación cultural. Universidad de Cádiz.
  • MARIN, IMMA i HIERRO, ESTHER (2013). Gamificación: 1 (Gestión del conocimiento). Editorial:Empresa Activa.
  • MARZO, JORGE LUIS (2013). L'era de la degradació de l'art. Poder i política cultural a Catalunya. Editorial El Tangram.
  • Civilización: un viaje a las ciudades de la España Antigua : catálogo de la exposición : Alcalá de BARRADO VÁZQUES, ANA. Jefe de Actividades Culturales del instituto Cervantes de Rabat. Coordinadora territorial de Cultura de los Institutos Cervantes de Marruecos. "Aproximación a la política cultural exterior de España" (2012).
  • SEDANO ESPÍN, PILAR (2011). Función y gestión del departamento de conservación en dos grandes museos: Museo Nacional del Prado y Museo Nacional Reina Sofia. Gijón. Ed. TREA.
  • PALOMARES SÁNCHEZ, BARBARA (2011). " Patrimonio cultural en España: Historia de un modelo de gestión y nuevos modelos de negocio". Portal Iberoamericano de Gestión Cultural.
  • VVAA (2011). El patrimonio cultural comosímbolo: Actas Simposio Internacional. Fund. Del Patrimonio Histórico.
  • FALCÓN, VICTOR; IBÁÑEZ, MARÍA AMALIA; TANTALEÁN, HENRY. Acerca del Simposio "Colecciones de Museos e Investigación - Perspectivas críticas contemporáneas" (Lima, 25-27 de octubre de 2010). Perú.
  • MASCARELL, F (2007). Barcelona y la modernidad. La ciudad como proyecto de cultura. Gedisa editorial.
  • ROSELLÓ CEREZUELA, D. (4ª Edición actualitzada el 2007). Diseño y evaluación de proyectos culturales. Barcelona. Editorial Ariel. Colección Patrimonio.
  • DEVOS, FRANKY (2006). Jóvenes pero alcanzables: Técnicas de márketing para acercar la cultura a los jóvenes. Editorial: Fundación Autor - Sociedad General de Autores y Editores.
  • PEREZ,AMALIA -GIL, JUEZ.- Gestión del patrimonio arqueológico : el yacimiento como recurso turístico. -Barcelona : Ariel, 2006: 311 p. : il. ; 24 cm. -- Ariel Patrimonio. --84-344-5207-3. A-902 PER.
  • Henares, Antiguo Hospital de Santa María La Rica, 2 octubre de 2006 a 7 enero 2007 / Comissarios: Sebastián Rascón Marqués, Ana Lucía Sánchez Montes. --Alcalá de Henares : Ayuntamiento de Alcalá de Henares, DL 2006. --1: 328 p. : il. ; 30 cm. --Bibliografia. --84-87914-78-0. A-904 (061.4) CIV.
  • Asociación de Artistas Visuales de Cataluña (2007): Las dimensión económica de las Artes Visuales en España. Informe disponible en http://www.aavc.net/aavc_net/html/modules.php?name=servicios&file=deav e, consultado febrero de 2007.
  • El creixement de les col·leccions / Museu de les Arts Decoratives. --Barcelona : Institut de Cultura.Museu de les Arts Decoratives, 2006. --1: 55 p. : il. ; 21 cm B-069 MADB 246.
  • DDAA. Exposiciones temporales. Organización, gestión y coordinación (2006). Ministerio de Cultura. Edita: Secretaria General Técnica. Subdirección General de Publicaciones , Información y Documentación.
  • Revista Catalana de Museologia (2005). "Mnemòsine" . Núm.1.Barcelona: Departament de Cultura de la Generalitat de Catalunya - Museu d'Història de Catalunya i Associació de Museòlegs de Catalunya-
  • FREY, B. (2005): "El Apoyo Público a las Artes" en Towse R. (2005):  Manual de Economía de la cultura. Fundación Autor. Madrid.
  • GUALLARTE, C; GRANGER, J.R; RODRÍGUEZ, P (2005). El sector de contenidos digitales: agentes y estrategias. Barcelona, Centre d'Economia Industrial.
  • Los primeros diez años del MACBA (20/11/2005); La Vanguardia.
  • Los museos abordan el problema de cómo coleccionar lo incoleccionable (14/2/2005); El País, p.46.
  • MOORE, Kevin (2005); "La planificación estratégica en los museos" en Museos.es , 1,32-47.
  • Los grandes museos sacan obras de maestros para las subastas de Nueva York (1/11/2005); El País, p.44.
  • Revista Catalana de Museologia (2004). "Mnemòsine" . Núm.1.Barcelona: Departament de Cultura de la Generalitat de Catalunya - Museu d'Història de Catalunya i Associació de Museòlegs de Catalunya-
  • ASUAGA, C  Y PEOMBO, C (2004): La Economía del arte bajo la óptica de la Teoría General del Costo. XXVII Congreso del IAPUCO.
  • KOTLER, NEIL; KOLTER, PHILIP (2001). Estrategias y marketing de museos. Barcelona: Ariel -Patrimonio Histórico.
  • DDAA (2001). Gestión de proyectos culturales. Análisis de casos. Barcelona: Ariel Practicum.
  • RAUSELL, PAU.(2001): " Un análisis de la gestión del Instituto Valenciano de Arte Moderno (IVAM)", en Bonet, Ll., Castañer, X.y Font J. (eds): Edit.Gestión de Proyectos Culturales. Análisis de casos. Ariel Practicum. Barcelona.
  • PÉREZ SANTOS, E (2000). Estudio de visitantes en museos -metodología y aplicaciones-. Gijón: Trea,SL
  • FREY, BRUNO (2000) La Caixa. Colección de estudios económicos. Nº 18. La economía del arte.
  • HERNÁNDEZ, F (1998).El museo como espacio de comunicación. Gijón: Ediciones Trea, SL
  • Guggenheim Bilbao (2003): Impacto Económico de las actividades del Museo Guggenhein Bilbao en la. MIMEO, Bilbao.
  • Throsby, David (1994) The production and consumption of the arts: a view of cultural economist. Journal of Economic Literature. Nº 33.
  • KRAUSS, ROSALIND.(1993): Arte en tránsito. La lógica cultural del museo tardocapitalista. Museos de Vanguardia. A & V. Monografías, 39 I y II. Madrid.
  • FREY, Bruno S. y POMMEREHNE, Werner W. (1991); "I musei e le gallerie d'arte" en 1991); Muse e mercati: indagine sull'economia dell'arte. Società editrice il Mulino, Bologna. pp.117-144.

 

WEBGRAPHY

 www.gestorcultural.org

www.vegap.es

www.musealia.com

www.nuevamuseologia.com

www.icom.museum : http://icom.museum/hist_def_eng.html

www.unesco.org

www.patrimonio-mundial.com

www.cultura.mecd.es

www.gencat.net

www.diba.es

www.museologia.net

www.aegpc.org

www.amc.org

www.agetec.org/ageteca/marketing.html

Software

Is in the content section