Degree | Type | Year | Semester |
---|---|---|---|
4313799 Management and Organisation of Event Tourism | OB | 0 | 2 |
There are no prerequisites
1. Learn about the organization and scope of sporting events
2. Learn about the organization and scope of cultural events
3. Learn about the organization and scope of social events
4. Learn about the protocol in public and corporate events.
5. Learn about cultural activities at events. Creation and organization of social day
1. Social events and work with volunteers
2. Musical events
3. Design and definition of proposals for the organization of bridal events I / II
4. Cultural events
5. Bids for sporting events
6. Plans for sporting events
7. Public and corporate protocol
8. Events and corporate communication II
9. Communication skills
10. Cultural activities in events. Social day I / II
The teaching methodology combines teachers’ lectures with the discussion and resolution of practical cases with students. Moreover, there are discussion sessions on topics which have been presented.The module evaluation exercice aims to set the knowledge developed during the Module.
1.-In-person
2.- Outside the classroom work with tutored sessions
Title | Hours | ECTS | Learning Outcomes |
---|---|---|---|
Type: Directed | |||
Classroom | 36 | 1.44 | 4, 3, 6, 9, 7, 15, 18, 10, 12, 13, 17, 8, 16, 14 |
Tutoring | 15.5 | 0.62 | 2, 19, 5 |
Type: Supervised | |||
Attendance events/activities classroom | 15 | 0.6 | 2, 4, 3, 7, 16, 19, 5, 1 |
Resolution directed activities | 35.5 | 1.42 | 2, 19, 5, 1 |
Type: Autonomous | |||
Elaboration works | 90 | 3.6 | 2, 4, 3, 18, 8, 5, 1 |
To successfully complete the Module, attendance is mandatory to at least 80% of the lectures
Continuous evaluation (attendance, graded observations): 25%
Graded coursework (individual or in-group): 25%
Written tests / module evaluation test: 50%
Title | Weighting | Hours | ECTS | Learning Outcomes |
---|---|---|---|---|
Discussions-Forums | 40% | 6 | 0.24 | 2, 4, 3, 6, 7, 10, 17, 16, 19, 5, 14, 1 |
Oral presentations | 10% | 7 | 0.28 | 2, 9, 18, 12, 13, 17, 8, 5, 14 |
Written module evaluation test | 50% | 20 | 0.8 | 2, 3, 7, 15, 18, 16, 19, 5, 11 |
Fernández y Vázquez, Jorge (2018): Guía de protocolo y ceremonial para la organización de eventos deportivos. Síntesis. Madrid
Torrecillas, Carles (2017): Tópicos, retos, realidad y ficción. Estudio 360º del sector nupcial.Esade
Bowdin, G.A., McDonnel, I., Allen, J. and O'Toole, W., (2001). Events Management, Butterworth Heinemann, Reed Educational an dProfessional Publishing Ltd., Woburn, MA 01801.
Goldblatt, Dr. Joe, CSEP, Nelson, Kathleen S. CSEP, editors (2001). The International Dictionary of Event Management, second edition, John Wiley & Sons, Inc. NY, NY.
Event Marketing Institute y Freeman XP (2015). The Viral Impact of Events: Extending & Amplifying Reach via Social Media. Disponible en https://goo.gl/is32BM
Martos Molina, M. (2013). El papel del turismo de eventos en el desarrollo urbano. El caso de Expo Zaragoza. Pasos. Revista de Turismo y Patrimonio Cultural, 11(1), 57-71. https://doi.org/10.25145/j.pasos.2013.11.004
Malouf, Lena, CSEP, AIFD (1999). Behind The Scenes at Special Events. John Wiley & Sons, Inc, NY,NY.
Manual de gestió del voluntariat. Obra Social Fundació La Caixa. 2009
Moran, Jill S., CSEP, (2004). How To Start a Home-Based Event Planning Buisness. Globe Pequot Press., Guilford, CT 06437.
Morrison, Terri, Conaway, Wayne A., Borden, George A Ph.D (1994). Kiss, Bow or Shake Hands. Adams Media Corporation. Holbrook, Mass.
Torrents, R. (2005). Eventos de Empresa. El poder de la comunicación en vivo. Bilbao: Deusto.
Vasey, John. Concert Production Management. Focal Press, (1997)
Wigger, G. Eugene (1997). Themes, Dreams and Schemes. John Wiley & Sons, NY, NY.
Wiersma, Elizabeth A. CSEP, Strolberg, Karl E. (2003). Exceptional Events, Concept to Completion, second edition. Chips Books, Weimar, TX 78962.
Wohlfeil, M. & Whelan, S. (2005). Consumer Motivations to Participate in Marketing-Events: The Role of Predispositional Involvement. In K. M. Ekstrom & H. Brembeck (Eds.), E- European Advances in Consumer Research, 7 (pp. 125-130). Goteborg, Suiza: Association for Consumer Research.