Degree | Type | Year | Semester |
---|---|---|---|
4313799 Management and Organisation of Event Tourism | OB | 0 | 1 |
There are no prerequisites
1. Introduce students to the concepts of Business and Event Tourism.
2. Familiarize the students with the public and private entities that drive business and events tourism.
3. Learn to define the phases of a project for the execution of an event: main components and development areas
4. Learn to use technologies applied to the scheduling and distribution of tasks of an event: MS Project.
5. Incorporate the tools for the development of a research project following university methodology and rigor.
6. Analyze and formulate sustainability strategies applied to events.
1. Welcome session for new students of the graduate program
2. Inaugural session. What do we talk about when we talk about events
3. Tourism. Business tourism and events. Concepts
4. Business tourism and cities (the case of Barcelona)
5. Entrepreneurship and entrepreneurial initiatives in the events sector I / II
6. Functions and activities of the Catalunya Convention Bureau
7. Functions and activities of the Barcelona Convention Bureau
8. Research techniques I / II / III
9. Event coordination techniques
10. Project management techniques (MS Project) - I / II / III
11. Sustainable events
12. Components in the organization of events
13. Event coordination techniques
14. Visit to the IBTM Fair
The teaching methodology combines teachers’ lectures with the discussion and resolution of practical cases with students. Moreover, there are discussion sessions on topics which have been presented.The module evaluation exercice aims to set the knowledge developed during the Module.
1.-In-person
2.- Outside the classroom work with tutored sessions
Title | Hours | ECTS | Learning Outcomes |
---|---|---|---|
Type: Directed | |||
Classroom | 36 | 1.44 | 1, 10, 3, 8, 4, 11 |
Type: Supervised | |||
Attendance and participation events/activities classroom | 15 | 0.6 | 1, 2, 4, 12 |
Resolution directed activities | 35.5 | 1.42 | 10, 6, 9, 4, 11 |
Tutoring | 15.5 | 0.62 | 1, 5 |
Type: Autonomous | |||
Elaboration works | 90 | 3.6 | 2, 10, 8, 9, 4, 11 |
To successfully complete the Module, attendance is mandatory to at least 80% of the lectures
Continuous evaluation (attendance, graded observations): 25%
Graded coursework (individual or in-group): 25%
Written tests / module evaluation test: 50%
Title | Weighting | Hours | ECTS | Learning Outcomes |
---|---|---|---|---|
Discussions-Forums | 40% | 6 | 0.24 | 1, 2, 10, 6, 9, 4, 5, 11 |
Oral presentations | 10% | 7 | 0.28 | 1, 10, 3, 7, 9, 4, 12 |
Written module evaluation test | 50% | 20 | 0.8 | 1, 2, 10, 8, 9, 4, 5, 11 |
Ocaña Albar, Inmaculada (2020) La gestión de eventos y productos turísticos (2.ª edición revisada y actualizada). Síntesis. Madrid
Roca Prats, José Luis (2012): Comercialización de eventos. Síntesis. Madrid
Sánchez González, Dolores del Mar (2016): Técnicas de organización de eventos. Síntesis. Madrid
Vázquez Esteban, Marco (2018): Organización de eventos empresariales. Síntesis. Madrid
Ajuntament de Barcelona (2010). Guía de congresos más sostenibles. Barcelona
Ayuntamiento de Vitoria Gasteiz (2010). Guía de eventos sostenibles. Directrices para la organización de eventos sostenibles en Vitoria-Gasteiz. Vitoria-Gasteiz.
BCF Consultors (2006), Estudio del Turismo de Negocios en España. Turespaña.
BCF Consultors (2009), Informe de medición del Turismo de Reuniones en España 2008. Turespaña.
BCF Consultors (2010), Auditoría del Mercado Ferial 2009. AFE – Asociación de Ferias Españolas.
BCF Consultors (2011), Actividad del mercado de Reuniones en España 2010. Spain Convention Bureau.
BCF Consultors (2012), Estudio del mercado congresual en Barcelona. Barcelona Convention Bureau.
BCF Consultors (2013). Estudio del mercado congresual en Barcelona. Barcelona Convention Bureau.
Clark, Greg (2008), Local Development. Benefits from Staging Major Events. OECD
Eurostat (2000), Methodological manual for statistics on congresses and conferences. Eurostat Press.
Flamarich, M. (2012)“La financiación de los congresos” Conexo – 162. Madrid. 2012. Página 2.
Flamarich, M. (2010), “Turismo de Negocios en España. Balance y perspectivas”. Índice UAB de Actividad Turística 2010, 59-82. Universitat Autònoma de Barcelona, Escola de Turisme i Direcció Hotelera.
Flamarich, M. (2011), Turismo de Negocios (eventos) en España. Análisis y perspectivas”. Papers de Turisme, 59-76. Generalitat Valenciana, Conselleria de Turisme, Cultura i Esport.
OMT. (2014) Informe global sobre la indústria de reuniones. 2014
PNUMA (2009). Guía para reuniones verdes 2009. París.
PNUMA – OMT (2006). Por un turismo más sostenible. Madrid.
Ramírez Avila, Esthela A. (2005). Turismo de Negocios. Editorial Trillas.
Spain Convention Bureau (2014). Actividad del Mercado de Reuniones en España, 2013.
Spain Convention Bureua (2017) Medición del Turismo de Reuniones relativo al año 2016 en las ciudades asociadas al Spain Convention Bureau, 2017
Torrents Fernández, Raimond (2008), Eventos de empresa. Deusto. VV.AA. 2008
Turismo de Negocios y reunions. Convenciones, congresos e incentivos. (2008). Turismo Universidad y Empresa. Ed. Tirant lo Blanc