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2020/2021

Theory and Techniques of Speech Construction and Speech Delivery

Code: 106095 ECTS Credits: 12
Degree Type Year Semester
2503868 Communication in Organisations OB 1 A
The proposed teaching and assessment methodology that appear in the guide may be subject to changes as a result of the restrictions to face-to-face class attendance imposed by the health authorities.

Contact

Name:
Josep Maria Blanco Pont
Email:
JosepMaria.Blanco@uab.cat

Use of Languages

Principal working language:
catalan (cat)
Some groups entirely in English:
No
Some groups entirely in Catalan:
Yes
Some groups entirely in Spanish:
No

Prerequisites

This subject has no specific prerequisites. Classes will preferably be taught in Catalan, in some cases with visual support in Spanish.
The subject matter will be sensitive to aspects related to respect for fundamental rights of equality between women and men, human rights and the values of a culture of peace and will seek to promote personal growth and professional commitment to the same and the community, as suggested by the Audiovisual Council of Catalonia, "to show the different social realities, do not allow the creation of continguts that aim to promote or justify homophobia, bifòbia, lesbofòbia and transfòbia, diffuse the denunciation of discriminatory fets and present practical bones in relation to equality and non-discrimination" (Recomanacions sobre el tractament de les persones LGBTI als mitjans audiovisuals, CAC, 2017).
 

Objectives and Contextualisation

The aim is to approach discourse in all its stages: the birth of an idea, the search for the information that will allow it to be founded, the elaboration of the argument, the selection and exhibition depending on the medium and the subsequent dialogue with the receiver.
The general objectives are grouped into four areas:
1- Explain how to selectively increase knowledge about a subject;
2- To help to construct a criterion of elaboration, strengthening the relevant elements;
3- Understand how to adapt the discourse to the selected medium and
4- To propose strategies for a bidirectionality of constructive discourse.
 

Competences

  • Devise, plan and execute communication projects about the organisation on all types of media and for both internal and external audiences.
  • Manage time efficiently and plan for short-, medium- and long-term tasks.
  • Search for, select and rank any type of source and document that is useful for creating messages.
  • Students must develop the necessary learning skills to undertake further training with a high degree of autonomy.
  • Work in compliance with professional codes of conduct.

Learning Outcomes

  1. Cross-check information to establish its veracity, using evaluation criteria.
  2. Find what is substantial and relevant in documents within the subject.
  3. Perform communicative activities in written, audio, audiovisual and digital formats.
  4. Recognise the complexity of freedom of expression and the limits to it when producing information documents for any type of medium.
  5. Submit course assignments on time, showing the individual or group planning involved.
  6. Work independently to solve problems and take strategic decisions on the basis of the knowledge acquired.

Content

1. Organization as the subject of discourse.
2. The spaces of discourse.
4. The elocution of discourse.
5. The design of the discourse of the organization.
7. The organization challenged: the construction of audiovisual discourse and dialogical genres.
8. The construction of discourse in the contemporary era.

Methodology

Theoretical sessions will be carried out, whose content of the first part is used to pose individual exercises in the second part. There will also be sessions in which students will practice in groups or carry out previously commissioned practices. The students will have a portfolio in which they will be able to leave the exercises and will be able to observe the revision of the same ones. Tutorial sessions will also be carried out for individual and collective follow-ups. Students must take two theoretical exams during the course, one for each part of the course.
The proposed teaching methodology and evaluation activities may undergo some modifications depending on the health authorities' attendance restrictions.

Activities

Title Hours ECTS Learning Outcomes
Type: Directed      
Laboratori Practice Sessions 114 4.56 1, 5, 3
Type: Supervised      
Evaluation 24 0.96 1, 5, 3, 4, 6, 2
Type: Autonomous      
Classroom Sessions 96 3.84 1, 4, 6, 2

Assessment

The outline of the evaluation model is as follows: 

a) The subject is passed if the weighted average between the grade obtained in the theoretical exams, the individual practical exercises and the practical exercises in group is equal or superior to 5.
b) The theory is worth 40% of the final grade. Throughout the course, two controls are carried out, each of which has a value of 20%.
c) Individual practices are worth 30% of the final mark. To pass this part it is necessary to do a minimum of 60% of the individual practices proposed during the course.
d) Group practices are worth 30% of the final grade. In order to pass this part it is necessary to carry out a minimum of 60% of the group practices carried out during the course.
 
Retrieval system
 
The theory and 10% of the individual practices will be recoverable. In other words, 50% will be recoverable. On the one hand, there will be a theory control similar to controls 1 and 2 of the course. In addition, exercises similar to the individual practices carried out during the course will be considered in case you wish to recover 10% of the recoverable individual practices.
a) Group practices are worth 30% of the final grade.
b) No average is given if the rating of individual practices is less than 3.5.
c) No average is given if the grade for group practices is less than 3.5.
d) They have the right to reevaluate students with a score between 3.5 and 4.9.
e) Group practice activities that have been suspended will not be re-evaluated.

The proposed teaching methodology and evaluation activities may undergo some modifications depending on the health authorities' attendance restrictions.

Assessment Activities

Title Weighting Hours ECTS Learning Outcomes
Aula sessions 30 15 0.6 1, 5, 3, 4, 6, 2
Evaluation 40 6 0.24 1, 3, 4, 6, 2
Laboratori Practice Sessions 30 45 1.8 1, 5, 3, 4

Bibliography

Barroso, Jaime (2008):  Realización audiovisual,Ed. Síntesis, Madrid.

Blanch, Margarita; Lázaro, Patricia (2010): Aula de locución, Ed. Cátedra, Madrid.

Breil, Xavier; Roger, Dídac (2013):  [vídeo]. Aula Dona'm la teva mirada: fonaments del llenguatge audiovisual Mèdia: Objectiu Comunicació, Barcelona.

Castillo, José María (2016): Televisión, realización y lenguaje audiovisual, Instituto RTVE, Madrid.

Fernández Díez, Federico; Martínez, José (1999):  Manual básico de lenguaje y narrativa audiovisual. Paidós, Barcelona.

Gutiérrez, Maria; Perona, Juan José (2002): Teoría y técnica del lenguaje radiofónico, Ed. Bosch, Barcelona.

McCaillon, Michael, (1998): El libro de la voz, Ediciones Urano, Barcelona.

Merayo, Arturo, (1998): Ed. Tecnos S. A. Madrid, 1998 Curso práctico de técnicas de comunicación oral.

Millerson, Gerard. (2009): . Ed. Omega, Barcelona. (Capítols 5, 6, 7, 17 i Realización y producción en televisión 18)

Morales Morante, Fernando (2013): Montaje audiovisual. Teoría, técnica y métodos de control, . Ed. UOC, Barcelona.

Comas Arnal, Eva (2009): La ràdio en essència. Els sons de la realitat a la ràdio informativa. Revista Trípodos, Barcelona

Huertas, Amparo; Perona, Juan José (1999): Redacción ylocución en medios audiovisuales: la radio. Ed.Bosch, Barcelona.

Rodero, Emma; Soengas, Xosé (2010):  IORTV, Ficción radiofónica: como contar una historia en la radio. Madrid

Rodríguez Bravo, Angel, (2008): . La construcción de un voz radiofónica Audiovisual y Publicidad. Tesis doctoral. Universidad Autónoma de Barcelona, 2008.

Sepúlveda Barrios, F. : (1986) La lectura Expresiva, Universidad Nacional de Educación a Distancia, Madrid.

Tirado Ruiz, J.A; Ruiz del Árbol, M; Albar, M.L., (2003): Técnicas para leer y escribir en radio y televisión Bosch S.A. Barcelona.

Trujillo, J.R.; García Gabaldón, J., (2004): . Teoría y técnicas. Negociación. Comunicación y cortesía verbal Ediciones 2010 S.L., Madrid.