Degree | Type | Year | Semester |
---|---|---|---|
2501935 Advertising and Public Relations | OB | 2 | 2 |
Students are required to have a high level of motivation.
Title | Hours | ECTS | Learning Outcomes |
---|---|---|---|
Type: Directed | |||
Practical axis | 100 | 4 | 1, 9, 2, 4, 7, 3, 6, 5, 8, 10, 11 |
Theorical axis | 42.5 | 1.7 | 1, 9, 2, 4, 7, 3, 6, 5, 8, 10, 11 |
Evaluation
Activity A: Theory 30% on the final grade.
Activity B: Classroom practice 30% on the final grade.
Activity C: Practice BA 10% on the final grade.
Activity D: Practice BCA 10% on the final grade.
Activity E: Practice CC 20% on the final grade.
The proposed teaching methodology and evaluation may undergo some modification in the restrictions on attendance imposed by the health authorities.
Recovery
Students who obtain a grade of less than 1.5 (out of 3) for theory and a grade of less than 3.5 (out of 7) for practice will be required to make up the suspended part.
Requirements for passing the course
In order to pass the course, all of the previously specified evaluable activities must be passed without distinction.
Title | Weighting | Hours | ECTS | Learning Outcomes |
---|---|---|---|---|
Practical axis | 70% | 6.5 | 0.26 | 1, 9, 2, 4, 7, 3, 6, 5, 8, 10, 11 |
Theorical axis | 30% | 1 | 0.04 | 1, 9, 2, 4, 7, 3, 6, 5, 8, 10, 11 |
Bibliography
Nielsen Dorte y Thurber Sarah (2018). Conexiones creativas. GG.
Lamarre, Guillaume. (2018) La vía del creativo. Guía para reinventar nuestra práctica y nuestra mirada. GG.
Catmull Ed (2014). Creatividad S.A. Conecta.
Mahon Nik. (2012). Ideación. Cómo generar grandes ideas publicitarias. Gustavo Gili. Barcelona.
Arrollo, Isidoro. (2005). La profesión de crear. Laberinto.
Baños, Miguel. (2002). Creatividad y Publicidad. Laberinto.
Kleon Austin. (2012). Roba como un artista. Aguilar.
Veksner, Simon. (2009). Ser un buen creativo publicitario. Blume, Barcelona.
Kelley Tom, Littman Jonathan (2010). Las diez caras de la innovación. Estrategias para una creatividad excelente. Paidos.
www.anuncios.com
www.periodicopublicidad.com
https://www.reasonwhy.es/
www.elpublicista.com
www.ipmark.com
www.controlpublicidad.com
www.marketingdirecto.com
www.puromarketing.com
www.yorokobu.es