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2020/2021

Media Communication, Education and Literacy

Code: 103125 ECTS Credits: 6
Degree Type Year Semester
2501933 Journalism OT 3 0
The proposed teaching and assessment methodology that appear in the guide may be subject to changes as a result of the restrictions to face-to-face class attendance imposed by the health authorities.

Contact

Name:
José Manuel Pérez Tornero
Email:
JosepManuel.Perez@uab.cat

Use of Languages

Principal working language:
spanish (spa)
Some groups entirely in English:
No
Some groups entirely in Catalan:
Yes
Some groups entirely in Spanish:
Yes

Teachers

Cristina Pulido Rodriguez
Pilar Gomez Sanchez

External teachers

Lluis Pastor

Prerequisites

Enough English knowledge to be able to read recommended readings and other resources

Objectives and Contextualisation

The objectives of the course are:

  1. To know the relationships between the fields of communication and education, as well as media literacy and to make students aware of the problems and opportunities that this relationship raises.
  2. To acquire the necessary skills to develop edu communication projects as a professional outlet.

Competences

  • Abide by ethics and the canons of journalism, as well as the regulatory framework governing information.
  • Demonstrate a self-learning and self-demanding capacity to ensure an efficient job.
  • Demonstrate adequate knowledge of Catalonia’s socio-communicative reality in the Spanish, European and global context.
  • Design, plan and carry out journalistic projects on all kinds of formats.
  • Develop critical thinking and reasoning and be able to relay them effectively in Catalan, Spanish and a third language.
  • Differentiate the discipline’s main theories, its fields, conceptual developments, theoretical frameworks and approaches that underpin knowledge of the subject and its different areas and sub-areas, and acquire systematic knowledge of the media’s structure.
  • Disseminate the area’s knowledge and innovations.
  • Generate innovative and competitive ideas in research and professional practice.
  • Relay journalistic information in the language characteristic of each communication medium, in its combined modern forms or on digital media, and apply the genres and different journalistic procedures.
  • Respect the diversity and plurality of ideas, people and situations.
  • Use one’s imagination with flexibility, originality and ease.

Learning Outcomes

  1. Analyse information processes, as well as the trends and theories that formalise them in the planning and execution process of political communication.
  2. Analyse information processes, as well as the trends and theories that formalise them in the planning process of media literacy.
  3. Analyse information processes, as well as the trends and theories that formalise them in the planning process of press offices and institutional communication.
  4. Analyse the theories on advertising, public relations and corporate and institutional communication.
  5. Apply the professional ethics of journalism to strategic communication in the field of media literary.
  6. Apply the professional ethics of journalism to strategic communication in the field of political communication.
  7. Apply the professional ethics of journalism to strategic communication in the field of press offices and institutional communication.
  8. Apply the technologies and systems used to process, produce and relay information in the field of strategic communication.
  9. Appraise the impact of technological innovations in the running of the Catalan and Spanish communication system.
  10. Demonstrate a self-learning and self-demanding capacity to ensure an efficient job.
  11. Demonstrate knowledge of how public figures’ communication strategies are conceived and disseminated on the basis of the main current debates.
  12. Develop critical thinking and reasoning and be able to relay them effectively in Catalan, Spanish and a third language.
  13. Disseminate the area’s knowledge and innovations.
  14. Generate innovative and competitive ideas in research and professional practice.
  15. Plan and execute journalistic projects in the field of media literacy.
  16. Plan and execute journalistic projects in the field of political communication.
  17. Plan and execute journalistic projects in the field of press offices and institutional communication.
  18. Respect the diversity and plurality of ideas, people and situations.
  19. Use one’s imagination with flexibility, originality and ease.

Content

1. INFORMATION SOCIETY, EDUCATION AND COMMUNICATION

1 Communication and education (formal, non-formal and informal).

2 The challenge of lifelong learning. The Tics and the new educational opportunities.

3 The current media culture and educational values. The role of the family and the group of equals.

 

2. THE EDUCATIONAL FUNCTION OF THE MEDIA

1 Origins. Theoretical context. Ideological approaches to the educational function of the media: the current debate.

2 Educational media. Television and education. The models of educational television. Educational audiovisual platforms,

3. Social networks and video games, educational function?

 

3. MEDIA AND INFORMATION LITERACY

1 The conceptual framework of media and information literacy

2 The international development of media literacy: the role of UNESCO and the European Commission

3 Media education policies and strategies Learners' critical reflection and audiovisual production. The use of media in educational contexts. Communicative participation and active citizenship.

 

4. CHILD AND YOUTH AUDIENCE

1.Children and media: Children's rights and communication.

2 Prevention of risks and promotion of critical and creative use of the media

 

5. EDU COMMUNICATIVE PROJECT

1 Conceptualization and definition of the project. Implementation phases.

2 Preliminary research; bibliographic search and benchmarking.

3 Design of the project and implementation of the pilot.

4 Planning, production and evaluation.

 

*** The content of the course will introduce the gender perspective as a transversal axis of the contents taught.

 

Methodology

The methodology of the course consists of:

1) Theoretical sessions of the subject's basic agenda

2) Reading sessions and case studies

3) Practical sessions related to the edu comunicative project

Activities

Title Hours ECTS Learning Outcomes
Type: Directed      
Practical lessons 27 1.08 5, 19, 10, 12, 15, 18
Seminar 6 0.24 2, 19, 10, 11, 12
Theoretical sessions 15 0.6 2, 5, 12, 18, 9
Type: Supervised      
Exam 3 0.12 5, 11, 12, 13
Project 3 0.12 2, 5, 19, 8, 10, 11, 12, 14, 15, 9
Type: Autonomous      
Group work 30 1.2 5, 10, 12, 15
Student work 20 0.8 2, 19, 10, 12, 18, 9

Assessment

EVALUATION ACTIVITIES


The evaluation of the asigantura will consist of three evaluation activities:

Educ comunicative project: Group work, minimum 3-4 people. The guidelines of the project will be available to the virtual campus, the practical sessions will be aimed at working on the educomunicatius projects from the beginning, and the mentoring sessions will be aimed at monitoring both the design and the development of the project.

Seminars: each seminar will have a previous delivery of a reflective commentary on the corresponding reading.

Exam: at the end of the course a theoretical examination of the contents learned during the semester will be carried out.

 

The student has the right to review the evaluation carried out. Once the notes have been published, a revision tutoring will be held to carry out the same.

 

RE-EVALUATION


The re-evaluation activity will consist of a theoretical exam that will include aspects of the theoretical sessions, seminars, and work concepts in the elaboration of the educommunicative project.

 

NOT EVALUABLE

Students who have not submitted any training activity can not be evaluated.

 

SUSPENSE


A reason for direct suspense will be total or partial plagiarism of any of the documents delivered in the evaluation activities.

Assessment Activities

Title Weighting Hours ECTS Learning Outcomes
Exam 30% 3 0.12 2, 3, 1, 5, 6, 7, 10, 11, 12, 13
Project - Communication and Education field 45% 30 1.2 4, 5, 7, 19, 8, 10, 12, 13, 14, 15, 16, 17, 18, 9
Tasks - Seminar 25% 13 0.52 2, 3, 1, 5, 6, 7, 10, 11, 12, 18, 9

Bibliography

Basic references:

ALBERO ANDRÉS, MAGDALENA.(2010)  Jóvenes, internet y participación política.  Límites y oportunidades. Octaedro.  Barcelona.

ALBERO ANDRÉS, M. (2004).  The Internet and adolescents: the present and future of the information society.  En Goldstein, Buckingham, Brougère. Toys, Games and Media. New Jersey/London.  Lawrence Erlbaum Ass., 109-129.

BUCKINGHAM, DAVID. (2005) Educación en medios.  Alfabetización, aprendizaje y cultura contemporánea. Paidós.  Barcelona.

BUCKINGHAM, DAVID. y WILLET, REBEKAH. (Eds.) (2006) Digital Generations.  Lawrence Erlbaum.  London.

CARLSSON, ULLA.,TAYIE, SAMY. JACQUINOT, GENIÈVE., PÉREZ TORNERO, JOSÉ MANUEL. (2008) Empowerment trough Media Education. An Intercultural Dialogue, Goteborg, Nordicom.

LIVINGSTONE, SONIA. y BOVIL MOIRA. (2002)  Young People and New Media.  Sage, London.

MASTERMAN, LEN (1993): La enseñanza de los medios de comunicación. Madrid, La Torre.

MORIN, EDGAR (1999). Los siete saberes necesarios para la educación del futuro. UNESCO,  París.

PÉREZ TORNERO,  JOSÉ MANUEL, y VILCHES, LORENZO. (2010) Libro Blanco de la televisión educativa y cultural en Iberoamérica, Barcelona, GEDISA

PÉREZ TORNERO, JOSÉ MANUEL ET AL (2000): Comunicación y educación en la sociedad de la información,Barcelona, Paidós.

PEREZ TORNERO, JOSÉ MANUEL y VARIS, TAPIO. (2012) Alfabetización mediática y nuevo humanismo, Barcelona, UOC.

PEREZ TORNERO, JOSÉ MANUEL (2020). La gran mediatización I. El tsunami que expropia nuestras vidas. Del confinamiento digital a la sociedad de la distancia. UOC Press: Barcelona.

 
*** The specific bibliography will be provided to students through the virtual campus