Digital Content Management
Code: 103097 ECTS Credits: 6| Degree | Type | Year | Semester |
|---|---|---|---|
| 2501933 Journalism | OT | 4 | 0 |
Contact
- Name:
- Gemma Gomez Bernal
- Email:
- Gemma.Gomez.Bernal@uab.cat
Use of Languages
- Principal working language:
- english (eng)
- Some groups entirely in English:
- No
- Some groups entirely in Catalan:
- No
- Some groups entirely in Spanish:
- No
Prerequisites
Students must be solvent in the use of social media platforms and web content management systems (CMS).
Theoretical content of the course is in English but some lectures and explanations will be in Catalan or Spanish. For this reason, a good level of English (read, spoken and written) is essential.
Seminars and student presentations can be done in English, Catalan or Spanish.
Objectives and Contextualisation
Acquire basic and current knowledge in the disciplines adjacent to the creation of digital content: Including design, usability, publication, web analytics, traffic acquisition in search engines (SEO) and social networks and business opportunities.
Acquire greater knowledge of the technological aspects linked to the publication and dissemination of digital content.
Develop a greater level digital culture, in theory and practice.
Start in the use of web analytics, SEO and SMO tools, as well as in the advanced functionalities of professional Content Managament Systems
Competences
- Demonstrate ethical awareness as well as empathy with the entourage.
- Develop critical thinking and reasoning and be able to relay them effectively in Catalan, Spanish and a third language.
- Differentiate the discipline’s main theories, its fields, conceptual developments, theoretical frameworks and approaches that underpin knowledge of the subject and its different areas and sub-areas, and acquire systematic knowledge of the media’s structure.
- Disseminate the area’s knowledge and innovations.
- Generate innovative and competitive ideas in research and professional practice.
- Properly apply the scientific method, raising hypotheses regarding journalistic communication, validating and verifying ideas and concepts, and properly citing sources.
- Respect the diversity and plurality of ideas, people and situations.
- Rigorously apply scientific thinking.
Learning Outcomes
- Apply scientific methods in a cross-cutting manner in the analysis of the relations between technological change and media access.
- Appraise the social impacts of technological mediation in modern communication.
- Demonstrate ethical awareness and empathy with the entourage.
- Develop critical thinking and reasoning and be able to relay them effectively in Catalan, Spanish and a third language.
- Disseminate the area’s knowledge and innovations.
- Establish links between communicative knowledge and social, human and technological sciences in the process of implementing strategies and communication policies.
- Generate innovative and competitive ideas in research and professional practice.
- Respect the diversity and plurality of ideas, people and situations.
- Rigorously apply scientific thinking.
Content
1. Contents and Digital Culture.
2. Publishing technologies. From HTML to CMS.
3. Design, usability and Information Architecture.
4. Web Analytics.
5. Traffic Acquisition.
5.1 Search Engine (Search Engine Optimization)
5.2 Social platforms (Social Media Optimization)
6. Digital content and business models.
The content of the course is designed considering a blended learning approach, and could be transformed into virtual in case of health alert, and will be sensitive to aspects related to gender perspective.
Methodology
Directed activities
a) Lectures: Explanation of the theoretical and practical concepts.
b) Seminars: Group work and / or follow-up activities.
Supervised activities
a) Individual or group mentoring.
Autonomous activities
a) Study: reading and synthesis of historical, scientific and informative texts.
b) Management of a digital publication.
The methodology of the course is designed considering a blended learning approach, and could be turn into virtual in case of health alert
Activities
| Title | Hours | ECTS | Learning Outcomes |
|---|---|---|---|
| Type: Directed | |||
| Classes | 34 | 1.36 | 1, 4, 6, 7, 8, 2 |
| Seminars | 17 | 0.68 | 3, 7, 8 |
| Type: Supervised | |||
| Mentoring | 9 | 0.36 | 9, 3, 7, 8 |
| Type: Autonomous | |||
| Managing a digital magazine | 50 | 2 | 3, 5, 7, 8 |
| Studying | 40 | 1.6 | 1, 9, 4, 6, 2 |
Assessment
The evaluation will be based on 3 axes:
- Theory exam: 50% in the final grade.
- Practice of management of a digital publication: 40% in the final grade.
- Seminars: 10% in the final grade.
In order to pass the subject, it is necessary to obtain a minimum grade of 5 in each of the 3 axes. Students who do not take the exam and / or do not submit the practical exercise will be considered non-evaluable.
The student who performs any irregularity (copy, plagiarism, identity theft...) will be qualified with 0 in this assignment or exam. In case there are several irregularities, the final grade of the subject will be 0.
Revaluation system:
- Students who fail the theory exam with a minimum score of 3 out of 10 are entitled to re-evaluation, which will be of a new test.
- Seminars and the practical exercice are excluded from the revaluation process.
The proposed teaching methodology and evaluation activities may undergo some modifications depending on the health authorities' attendance restrictions.
Assessment Activities
| Title | Weighting | Hours | ECTS | Learning Outcomes |
|---|---|---|---|---|
| Practical Exercise | 40% | 0 | 0 | 9, 3, 4, 5, 7, 8 |
| Seminars | 10% | 0 | 0 | 1, 4, 6, 8, 2 |
| Tests | 50% | 0 | 0 | 1, 9, 4, 6, 2 |
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