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2020/2021

Interactive Genres

Code: 103074 ECTS Credits: 6
Degree Type Year Semester
2501928 Audiovisual Communication OT 4 0
The proposed teaching and assessment methodology that appear in the guide may be subject to changes as a result of the restrictions to face-to-face class attendance imposed by the health authorities.

Contact

Name:
Celia Andreu Sánchez
Email:
Celia.Andreu@uab.cat

Use of Languages

Principal working language:
spanish (spa)
Some groups entirely in English:
No
Some groups entirely in Catalan:
No
Some groups entirely in Spanish:
Yes

Prerequisites

Knowledge of audiovisual creation. Students must have the autonomy to create audiovisual projects, since practical work will be carried out based on this knowledge. The teaching will focus on the interactivity of the narration of audiovisual products, so it is necessary to have notions of shooting planning, production, recording and editing.

Objectives and Contextualisation

The main objective of this subject is to know, understand and practice the current interactive audiovisual creation and the immediate future. It is about understanding the new ways of narrating and telling that are presented in the audiovisual, based on interactivity with the user. We will know what are the trends of audiovisual creation, from its interactivity. The practicality of the content is sought for its immediate application in the work environment of the students.

Competences

  • Demonstrate a critical and self-critical capacity.
  • Demonstrate a self-learning and self-demanding capacity to ensure an efficient job.
  • Develop autonomous learning strategies.
  • Develop critical thinking and reasoning and be able to relay ideas effectively in Catalan, Spanish and a third language.
  • Differentiate the discipline’s main theories, fields, conceptual developments, as well as their value for professional practice.
  • Disseminate the area’s knowledge and innovations.
  • Generate innovative and competitive ideas in research and professional practice.
  • Manage the different forms of audiovisual programming according to various audiovisual genres.
  • Manage time effectively.
  • Research, select and arrange in hierarchical order any kind of source and useful document to develop communication products.
  • Respect the diversity and plurality of ideas, people and situations.
  • Use one’s imagination with flexibility, originality and ease.
  • Value diversity and multiculturalism as a foundation for teamwork.

Learning Outcomes

  1. Apply theories learned to the analysis of the media reality and the development of audiovisual products.
  2. Demonstrate a critical and self-critical capacity.
  3. Demonstrate a self-learning and self-demanding capacity to ensure an efficient job.
  4. Develop autonomous learning strategies.
  5. Develop critical thinking and reasoning and be able to relay ideas effectively in Catalan, Spanish and a third language.
  6. Disseminate the area’s knowledge and innovations.
  7. Generate innovative and competitive ideas in research and professional practice.
  8. Implement presentation, discursive and argumentative techniques to adapt them to audiovisual genres.
  9. Innovate by means of production and audiovisual programming.
  10. Manage time effectively.
  11. Promote innovations in product building.
  12. Research, select and arrange in hierarchical order any kind of source and useful document to develop communication products.
  13. Respect the diversity and plurality of ideas, people and situations.
  14. Use one’s imagination with flexibility, originality and ease.
  15. Value diversity and multiculturalism as a foundation for teamwork.

Content

Interactive audiovisual trends in the current market:

  • Communication and interactive narration
  • Television and interactivity 
  • Market applications and their environments
  • Trends in interactive communication
  • Internet of things and the audiovisual

Methodology

Classes will be held to present contents, seminars with specific cases and practical projects. The students will make interactive audiovisual creations of great weight in the development of the subject.

The proposed teaching methodology and evaluation activities may undergo some modifications depending on the health authorities' attendance restrictions.

The calendar will be available on the first day of class. Students will find all information on the Virtual Campus: the description of the activities, teaching materials, and any necessary information for the proper follow-up of the subject. In case of a change of teaching modality for health reasons, teachers will make readjustments in the schedule and methodologies.

Activities

Title Hours ECTS Learning Outcomes
Type: Directed      
Classes 15 0.6 3, 7
Type: Supervised      
Laboratory work 22 0.88 11
Seminars 15 0.6 11
Tutorials 7.5 0.3 3, 2, 10, 8, 13
Type: Autonomous      
Interactive audiovisual work 81.5 3.26 14, 12, 3, 7, 10, 9, 13

Assessment

The teaching methodology and the proposed evaluation may undergo some modification depending on the restrictions on attendance that the health authorities impose.

The evaluation consists of:

- Exam (30%)
- Work in seminars (10%)
- Interactive audiovisual creation (60%)

It is mandatory to pass the exam and practical work to pass the course.

Students will be entitled to the revaluation of the subject. They should present a minimum of activities that equals two-thirds of the total grading. To have access to revaluation, the previous grades should be 3.5. The activities that are excluded from the revaluation process are seminars.

Misspellings will be penalized with -0.5 points each.

The student who performs any irregularity (copy, plagiarism, identity theft...) will be qualified with 0 in this assignment or exam. In case there are several irregularities, the final grade of the subject will be 0.

Assessment Activities

Title Weighting Hours ECTS Learning Outcomes
Exam 30% 3 0.12 14, 12, 3, 4, 7, 10, 9, 13, 15
Interactive audiovisual work 60% 3 0.12 14, 4, 2, 5, 6, 10
Seminars 10% 3 0.12 14, 1, 12, 7, 8, 9, 11

Bibliography

Baranyi, Péter & Csapó, Ádám (2012). Definition and Synergies of Cognitive Infocommunications. Acta Polytechnica Hungarica 9 (1):67-83.

Berg, Leif P. & Vance, Judy M. (2017). Industry use of virtual reality in product design and manufacturing: a survey. Virtual Reality, 21(1):1-17.

Evans, Elizabeth (2011). Transmedia Television. Audiences, New Media and Daily Life. Routledge: New York.

Pérez-Tornero, José Manuel & Martín-Pascual, Miguel Ángel (editores) (2017). #MOJO. Manual de Periodismo Móvil. IRTVE: Barcelona.

In addition, throughout the course other resources will be added to this bibliography.