Degree | Type | Year | Semester |
---|---|---|---|
2501928 Audiovisual Communication | OB | 3 | 2 |
To study this subject requires a good understanding of spanish
This subject is included in one of the twenty subjects of the Audiovisual Communication degree called Gèneres Audiovisuals. This subject integrates a compulsory subject Teoria dels Gèneres Audiovisuals and in addition to this, six electives: Gèneres televisius, Gèneres cinematogràfics, Gèneres interactiu i Gèneres publicitaris.
The general objective of the subject is the theoretical and practical knowledge of the audiovisual programming models in the main media and dissemination platforms.
The subject is articulated around the following major basic topics:
1. Productive context of audiovisual programming
2. Introduction to programming: concept, origin, functions and professional profiles
3. Programming models: generalist and thematic, public and commercial
4. Programming models in different markets: European, Spanish, Latin American, North American,…
5. Programming strategies: techniques, flow and stock
6. Audiences and programming
The methodology of this subject includes theoretical classes in the classroom, analysis exercises and debates based on concrete experiences of monitoring the offer of conventional radio and television as well as platforms.
The proposed teaching methodology and evaluation activities may undergo some modifications depending on the health authorities' attendance restrictions.
The calendar will be available on the first day of class. Students will find all information on the Virtual Campus: the description of the activities, teaching materials, and any necessary information for the proper follow-up of the subject. In case of a change of teaching modality for health reasons, teachers will make readjustments in the schedule and methodologies.
Title | Hours | ECTS | Learning Outcomes |
---|---|---|---|
Type: Directed | |||
Seminars | 15 | 0.6 | 13, 1, 11, 3, 4, 2, 5, 6, 7, 10, 9, 8, 12, 14 |
Theoretical classes | 37.5 | 1.5 | 13, 11, 3, 4, 2, 5, 6, 7, 10, 9, 8, 12, 14 |
Type: Supervised | |||
Tutorials | 7.5 | 0.3 | 13, 1, 2, 5, 6, 7, 10, 12, 14 |
Type: Autonomous | |||
Autonomous study | 40 | 1.6 | 13, 11, 3, 4, 2, 5, 6, 7, 10, 9, 8, 12, 14 |
Realization of work | 42.5 | 1.7 | 13, 1, 11, 3, 4, 2, 5, 6, 7, 10, 8, 12, 14 |
The evaluation consists of three different parts:
Theoretical exam (40%)
Final project (group activity) (40%)
Seminars and participation in seminars (20%)
The three parts of the evaluation must be passed independently to make the average.
Students who have a minimum grade of 3 and less than 5 will be able to submit to the tests of recovery of the theoretical exam and the final project.
Title | Weighting | Hours | ECTS | Learning Outcomes |
---|---|---|---|---|
Exam | 40% | 3 | 0.12 | 13, 1, 11, 3, 4, 2, 5, 6, 7, 10, 9, 8, 12, 14 |
Seminars | 20% | 1.5 | 0.06 | 13, 1, 11, 3, 2, 5, 6, 7, 10, 9, 8, 12, 14 |
Work in group | 40% | 3 | 0.12 | 13, 1, 4, 2, 5, 6, 7, 10, 9, 8, 12, 14 |
Arana, Edorta (2011): Estrategias de programación televisiva. Madrid: Síntesis.
Contreras, José María; Palacio, Manuel (2000): "La programación en televisión" Madrid: Síntesis.
Cortés, José Antonio (1999): "La estrategia de la seducción". Pamplona: Eunsa.
Eastman, Susan y Ferguson, Douglas (2013): Media programming: strategies and practices. Berlmont: Wadsworth/Cengage Learning.
García-Muñoz, Núria; Larrègola, Gemma (2010). “La TDT en Europa: modelos de programación”. Telos, Cuadernos de comunicación e innovación, v. 84, pp. 65-72. https://telos.fundaciontelefonica.com/archivo/numero084/modelos-de-programacion
Martí, Josep Maria (2000): "De la idea a l'antena", Barcelona: Pòrtic.
Martí, Josep Maria (2016): "51 maneras de hacer buena radio" (2016) Barcelona. UOC.
Martínez-Costa, Maria Pilar; Moreno, Elsa. (2004): "Programación radiofónica. Arte y técnica del diálogo entrela radio y su audiencia". Barcelona: Ariel.
Perebinossoff. Philippe (2005): Programming fot TV, radio, and the internet: strategy, development and evaluation. Focal Press.
Toledo, S. (2012): “Cómo crear un programa de TV” Barcelona. Laertes.
Throughout the classes, complementary bibliography will be provided based on each topic.