Degree | Type | Year | Semester |
---|---|---|---|
2501928 Audiovisual Communication | OB | 3 | 2 |
A good understanding of English is required to take this course.
This subject is included in the subject called Creation and Audiovisual Production and is compulsory.
The fundamental objective is that the student knows the procedures and stages that are part of the design, planning, management and realization of an audiovisual work and, particularly, the following:
- To identify the production framework of the audiovisual industries and their particularities.
- To study the characteristics of the main audiovisual products.
- To identify the professional profiles that intervene in the productive processes of the audiovisual sector.
- To know the processes of ideation of the audiovisual products.
- To become familiar with the key aspects of the design of the audiovisual work.
- To acquire the ability to carry out the different types of work necessary to make an audiovisual work.
- To acquire knowledge and a certain mastery of planning and control instruments.
- To know the basic principles of the management of professional teams that participate in the elaboration of audiovisual products.
- To identify the product quality control processes.
The programme of the course will be developed in six sections:
The methodology of this course includes theoretical introductory classes to the key aspects of its subject as well as case analysis seminars that illustrate the basic issues of the programme.
The practical application of the content will have a substantial weight in the course, and it will consist in the implementation of an audiovisual project based on teamwork, as well as its presentation and public defence.
The calendar will be available on the first day of class. Students will find all information on the Virtual Campus: the description of the activities, teaching materials, and any necessary information for the proper follow-up of the subject. In case of a change of teaching modality for health reasons, teachers will make readjustments in the schedule and methodologies.
Title | Hours | ECTS | Learning Outcomes |
---|---|---|---|
Type: Directed | |||
Master classes | 15 | 0.6 | 2, 4, 3, 7, 8, 12, 11, 13, 17 |
Practical work, seminars and project follow-up | 37.5 | 1.5 | 2, 16, 1, 14, 6, 3, 7, 8, 12, 10, 9, 11, 13, 17, 18 |
Type: Supervised | |||
Mentorship | 7.5 | 0.3 | 2, 16, 4, 14, 7, 9, 11, 13, 17 |
Type: Autonomous | |||
Individual study | 40 | 1.6 | 2, 16, 4, 6, 3, 7, 10, 9, 11 |
Project implementation | 42.5 | 1.7 | 2, 16, 1, 4, 14, 5, 6, 7, 12, 10, 9, 11, 13, 17, 15, 18 |
The evaluation of this subject consists of three parts that must be passed independently to achieve the average of the final qualification.
The relation and its weight are:
-Theoretical content test: 30 %.
-Seminars (pitching, budget): 10%.
-Project implementation: 60%.
During the last three weeks of the course, re-evaluation activities will be carried out. Students who have participated in the continuous assessment (seminars and project) and fail the theory test may retake it provided they have obtained a minimum score of 3 out of 10 in the test and have carried out the ordinary review. The grade of the theory test will be the final grade of this part, not the total grade (i.e. it will be weighted with the grade of the seminars and the project). In case of suspending the project, the student will have to carry out a special work after agreeing it with the teachers.
Title | Weighting | Hours | ECTS | Learning Outcomes |
---|---|---|---|---|
Project implementation | 60% | 3.5 | 0.14 | 2, 16, 1, 4, 14, 5, 6, 3, 8, 12, 10, 9, 11, 13, 15, 18 |
Seminars | 10% | 1 | 0.04 | 2, 16, 5, 6, 3, 7, 8, 9, 13, 17 |
Theoretical content test | 30 % | 3 | 0.12 | 2, 3, 7, 17 |
CANCHO GARCÍA, Nuria E., GARCIA TORRES, Marco A. (2017) Planificación de proyectos audiovisuales.Tarragona. Publicaciones Altaria.
PARDO, Alejandro (ed) (2002) The Audiovisual Management Handbook. Madrid: Fundación Cultural Media - Media Business School
BUSTER, Bobette (2013) Do Story. How to tell your story so the world listens. The Do Book Company.
FERNÁNDEZ DÍEZ, Federico , MARTÍNEZ ABADIA, José (1994) La dirección de producción en cine y televisión. Barcelona: Paidós. Papeles de comunicación.
GAWLINSKI, Marc (2003) Producción de televisión interactiva. Andoain: Escuela de cine y video.
MARTÍNEZ ABADÍA, José , FERNÁNDEZ DÍEZ, Federico (2011) Manual del productor audiovisual. Barcelona: UOC
de ROSENDO, Teresa, GATELL, Josep (2015) Objetivo Writers' Room. Las aventuras de dos guionistas españoles en Hollywood. Barcelona: Alba Editorial.
SÁINZ SÁNCHEZ, Miguel (2002) El productor audiovisual. Síntesis Comunicación Audiovisual.
SNYDER, Blake (2010) ¡Salva al gato! Barcelona: Alba Editorial.
de WINTER, Helen (2006) ...What I really want to do is produce. London: Faber and Faber.
Different references will be recommended throughout the course depending on the specific needs of each project.