Degree | Type | Year | Semester |
---|---|---|---|
2500894 Tourism | OT | 4 | 0 |
There are no prerequisites
The elective course "Advertising and Public Relations", whose main objective is to introduce students in the general theory of advertising and public relations, the fundamental concepts of the two disciplines, professional practice slope and the specific application to the tourism and hospitality management sectors.
The subject will be based on three complementary methodologies:
Teacher's expositions, commentary and analysis of case studies in class and group work.
The main topics of the subject will be explained in the classroom, where examples and different cases will also be analyzed.
The student, individually, must look for information about a specific issue related to publicity and public relations, which will be debated in the following class. At the beginning of the following session, the professor will choose as many students as he thinks fit to expose his comments to the class.
Title | Hours | ECTS | Learning Outcomes |
---|---|---|---|
Type: Directed | |||
Theorical lessons | 45 | 1.8 | 5, 6, 9 |
Type: Supervised | |||
Tutories | 2 | 0.08 | 5, 6, 9 |
Type: Autonomous | |||
Elaboration of the project | 55 | 2.2 | 5, 9 |
Evaluation activities will be both individual and group level. The characteristics of each one of these evaluation activities tests will be presented, explained and analyzed in detail during the initial session of the course.
Title | Weighting | Hours | ECTS | Learning Outcomes |
---|---|---|---|---|
Exam | 45% | 2 | 0.08 | 5, 6, 9 |
Participation in the activity purposed | 10% | 6 | 0.24 | 5, 6, 9 |
Project | 45% | 40 | 1.6 | 1, 2, 5, 6, 8, 7, 3, 4, 9 |
Castellblanque, Mariano R. (2006): Professional Profiles Advertising and Related Fields. Barcelona: Editorial UOC.
Fernández Cavia, Joseph and Huertas, Asunción (2009): Writing in Public Relations. Madrid: Pearson Prentice Hall.
Govers, Robert and Go, Frank (2009): Place Branding. glocal, virtual and physical identities constructed, imagined and experienced. London: Palgrave Macmillan.
Blacksmiths, Mario (2000): The Publicitat: Fonaments of Advertising Communication. Barcelona: Porch.
Jimenez, Monika (2007): Manual Gestió d'esdeveniments: The CONSTRUCCIO of brand image. Vic: Eumo.
Moilanen, Teemu and Rainisto, Seppo (2009): How to build brand nations, cities and destinations. Planning a book mark the site. London: Palgrave Macmillan.
Morgan, Nigel Pritchard, Annette and pride, Roger (2005): Destination Branding: Creating the unique destination proposition. Oxford: Elsevier.
Romero, Mª Victoria (coord.) (2005): advertising language. Madrid: Ariel.
Romo, Manuela (1997): Psychology of creativity. Barcelona: Paidos.
San Eugenio, Jordi (ed.) (2011): Manual Communication tour. Barcelona: Documenta Universitaria.
Tellis, Gerard J. and Redondo, Ignacio (2002): advertising and promotion strategies. Madrid: Addison Wesley.
Victoria, Juan Salvador (coord.) (2005): Restructuring of the advertising system. Barcelona: Ariel.
Wilcox, Dennis L., Cameron, Glen T. and Xifra, Jordi (2006): Public Relations. Strategies and tactics. Madrid: Pearson Addison Wesley.