Degree | Type | Year |
---|---|---|
Media, Communication and Culture | OT | 0 |
You can view this information at the end of this document.
- Basic knowledge of communication theories and anthropology of culture.
- Basic skills for the design and execution of a research project.
- Those of the Master
The general objective of the module is to develop a critical reflection on participatory communication as a theoretical and methodological approach that enables the connection between stories, collective memory, and narratives of transformation.
Specific objectives:
This module proposes the development of a theoretical and methodological reflection on participatory communication as a device for cultural action. The aim is to provide institutions with tools for the development of cultural policies through the inclusion of mechanisms for social participation, recognized as a right in the new framework of political action and as one of the goals of the 2030 Agenda for Sustainable Development.
The course presents a critical perspective on the role of institutions as drivers of these processes, encouraging a rethinking of their potential as agents capable of imagining and activating mechanisms of active listening. This transforms access, interaction, and the recognition of communities, as well as cultural narratives.
This proposal is framed within a critique of the hegemonic narratives of Cultural Studies, aligned with poststructuralist and feminist currents. It questions the very definition of culture: who participates in it, who has access to define it, who is recognized or privileged by the cultural agenda, and how cultural narratives are constructed and whom they represent.
Topics to be addressed in the sessions include:
Title | Hours | ECTS | Learning Outcomes |
---|---|---|---|
Type: Directed | |||
Reflection on participatory communication as an approach to cultural transformation | 30 | 1.2 | 8, 6, 2, 3, 4, 5 |
Example analysis | 30 | 1.2 | 8, 6, 2, 3, 4, 5, 1, 7 |
Type: Supervised | |||
Analysis of a social transformation project through participatory communication | 40 | 1.6 | 8, 6, 2, 3, 4, 5, 7 |
Type: Autonomous | |||
Readings, discussion dynamics, analysis | 50 | 2 | 1, 7 |
There are three types:
a) addresses: reflected on the volant of participatory communication with a focus on cultural transformation and analysis of examples
b) supervised: analysis of a cultural transformation project through participatory communication
c) autonomous: lectures, dynamics and discussion
Each session will last 3 hours.
Annotation: Within the schedule set by the centre or degree programme, 15 minutes of one class will be reserved for students to evaluate their lecturers and their courses or modules through questionnaires.
Title | Weighting | Hours | ECTS | Learning Outcomes |
---|---|---|---|---|
Analysis and/or design of a participatory communication project or alternative work | 50% | 0 | 0 | 8, 6, 2, 3, 4, 5, 1, 7 |
Participation in the debates on theoretical aspects and case analysis. | 30% | 0 | 0 | 8 |
Team presentations | 20% | 0 | 0 | 7 |
Module assessment will be based on the following criteria:
Both the individual paper and the presentation may be reassessed if necessary to ensure the student passes the module.
Special emphasis will be placed on the student’s capacity for critical analysis, reflection, and conceptual articulation.
Not assessable
It will be considered non-assessable when less than 85% of the assessable evidence is provided.
Single assessment
This module does not include a single assessment system.
ARTIFICIAL INTELLIGENCE: For this course, the use of Artificial Intelligence (AI) technologies is permitted exclusively for tasks such as bibliographic or information searches, text correction, or translations. Students must clearly identify any parts generated with these technologies, specify the tools used, and include a critical reflection on how AI has influenced the process and final outcome of the assignment. Failure to disclose the use of AI in this assessed activity will be considered a breach of academic integrity and may result in a partial or total penalty to the assignment grade, or more serious sanctions in severe cases. Teachers will be able to use tools to detect similarities or plagiarism and tools to detect the use of generative artificial intelligence.
PLAGIARISM: The student who performs any irregularity (copy, plagiarism, identity theft) that can lead to a significant variation of the qualification of an evaluation act, will be qualified with 0 this act of evaluation. In case there are several irregularities, the final grade of the subject will be 0.
Alpers, S. (1991). The museum as a way of seeing. In I. Karp & S. D. Lavine (Eds.), Exhibiting cultures: The poetics and politics of museum display (pp. 25–32). Smithsonian Institution.
Anderson, G. (2023). Reinventing the museum: Inclusion and global responsibilities. RLPG Galleys.
Andrews, J. (2024). Cool burning the collection: Museum research as a regenerative act. The Australian Journal of Anthropology, 35(1-2), 111–116. https://doi.org/10.1111/taja.12499
Bril, D., Desormeau, M., & Tricoire, M. (2024). Sept années d'acquisitions au musée national de la Marine : bilan et perspectives (Seven years of acquisitions at the Musée National de la Marine: review and outlook). La Revue des musées de France : revue du Louvre, (3), 43-55.
Brown, K. M. & Liguori, S. (2024). Rediscovering Lost Narratives: The Hidden Cache of a High-Status Indigenous Family at Mission La Purísima Concepción and its Significance in California History. International Journal of Historical Archaeology, 28, 612–641. https://doi.org/10.1007/s10761-023-00724-4
Chillón, A. & Duch, Ll. (2016). Sociedad mediática y totalismo (Media Society and Totalism). Herder.
Croizet, F. (2021, April 19). Museos inteligentes para superar la crisis (Smart Museums to Overcome the Crisis). ICOM Voices. https://icom.museum/es/news/museos-inteligentespara-enfrentar-la-crisis/
Curiel, O. (2015). Descolonización y despatriarcalización de y desde los feminismos de Abya Yala (Decolonization and depatriarchalization of and from the feminisms of Abya Yala). ACSUR. Duch, Ll. (2018). Sortida del laberint (Labyrinth Exit). Fragmenta.
Fornari, E. (2017). Líneas de frontera. Filosofía y postcolonialismo. Gedisa Foucault, M. (1968). Las palabras y las cosas (The Order of Things). Siglo XXI.
García Canclini, N. & Martín Barbero J. L. (2019). Ciudades en las que vivimos y lo que sucede al emigrar (Cities in which we live and what happens when we emigrate), Versión Estudios de Comunicación y Política, (3), 165-181. https://versionojs.xoc.uam.mx/index.php/version/article/view/697
Gayà Morlà, C., Garde Cano, C., Vidal Castell, D., & Seró Moreno, L. (2024). Ve, vívelo y cuéntalo. Los aportes del enfoque etnográfico para un periodismo de calidad (Go, live it, and tell it . The benefits of an ethnographical approach to quality journalism). Revista de la Asociación Española de Investigación de la Comunicación, 11(21), raeic112107. https://doi.org/10.24137/raeic.11.21.7
Gayà Morlà, C., Rizo García, M., & Vidal Castell, D. (2022). Comunicación, cultura y relato. Una propuesta para repensar las bases teóricas de la comunicación participativa (Communication, culture and narrative. A proposal to rethink the theoretical bases of participatory communication). Estudios Sobre Las Culturas contemporáneas (Colima), 28(55), 11-28. https://revistasacademicas.ucol.mx/index.php/culturascontemporaneas/article/view/431
Gayà Morlà, C., Seró Moreno, L., & Garde Cano, C. (2023). Capítulo 13. Guía etnográfica para identificar las disposiciones del patriarcado: relato, espacialidad, memoria y prácticas culturales en el Museo de la Vida Rural de Catalunya (Ethnographic guide to identify the dispositions of patriarchy: narrative, spatiality, memory and cultural practices in the Museum of Rural Life of Catalonia). Praxis y espacios de intervención desde el Arte y la Educación (Praxis and spaces for intervention from Art and Education) (pp. 286-307). Dyckinson S.L.
Han, B.-C. (2021). No-Cosas (Non-things). Taurus.
Hjarvard, S. (2016) Mediatización: la lógica mediática de las dinámicas cambiantes de la interacción social (The logics of the media and the mediatization of social interaction). La Trama de la Comunicación, 20(1), 235-252. https://latrama.unr.edu.ar/index.php/trama/article/view/572/427
Hepp, A. (2022) De la mediatización a la mediatización profunda (From mediatization to deep mediatization). DeSignis, (37), 35-44. https://doi.org/10.35659/designis.i37p35-44
Institut d’Estadística de les Illes Balears. (n.d.). Estadística de migracions (de 1994 a 2021) (Migration statistics (from 1994 to 2021). https://ibestat.es/estadistica/demografia/ moviments-migratoris/estadistica-de-migracions/?lang=ca
Loran Gili, M. (2021). La planificació estratégica en museus i equipaments patrimonials (Strategic planning in museums and heritage facilities). In O. López & I. Lorés (Eds.), Planificació estratègica de museus i centres patrimonials (Strategic planning in museums and heritage centers) (pp. 21-54). Associació de Museòlegs de Catalunya.
Martínez, L. & Pelegrín, L. (2024). La cosa, en sí (The Thing Itself). Herder.
Martín Barbero, J. L. (1987). De los medios a las mediaciones (From the Media to the Mediations). Gustavo Gili.
MINOM (2024, February 22-23). Repensar las museologías como alianzas trans-disciplinarias transformadoras para sociedades justas (Rethinking museologies as transformative transdisciplinary alliances for more just societies) [Call for Abstracts]. Conferencia Internacional MINOM 2024. Catania, Sicilia, Italia.
Organización Internacional para las Migraciones (2025, March 21). Nuevos datos de la OIM revelan que 2024 es el año más fatal registrado para los migrantes (New IOM data reveals 2024 is the deadliest year on record for migrants) [Comunicado]. OIM. https://shorturl.at/VwOMv
Pardo, J. L. (2002, November 29). La mirada densa (The dense gaze), El País. https://elpais.com/diario/2002/11/29/cultura/1038524402_850215.html
Pegno M. & Souffrant, K. (2024). Institutional Change for Museums: A Practical Guide to Creating Polyvocal Spaces. Routledge.
Procter, A. (2024). El cuadro completo. La historia colonial del arte en nuestros museos (The Whole Picture: The colonial story of the art in our museums & why we need to talk about it). Capitán Swing.
Puente, T., Retis, J., Aguilar, A., & Ayala Rico, J. (2022). Reporting on Latino/a/x Communities. Routledge.
Smith, L. (2011). El “espejo patrimonial”: ¿Ilusión narcisista o reflexiones múltiples? (The “patrimonial mirror”: narcissistic illusion or multiple reflections?) Antípoda. Revista de Antropología y Arqueología, 1(12), 39-63. https://doi.org/10.7440/antipoda12.2011.04
Stolcke, V. (2000). ¿Es el sexo para el género lo que la raza para la etnicidad... y la naturaleza para la sociedad? (Is sex to gender what race is to ethnicity... and nature is to society?). Política y Cultura, (14), 25-60. https://polcul.xoc.uam.mx/index.php/polcul/article/view/821
Soares, B. B. (2023). The Anticolonial Museum: Reclaiming Our Colonial Heritage (Vol. 1). Taylor & Francis
Solnit, R. (2023). ¿De quién es esta historia? (Whose Story Is It?). Lumen.
Truax, E. (2023, June 1). Define blanco. Define negro. Define latino (Define White. Define Black. Define Latino). Revista 5W. https://www.revista5w.com/temas/derechoshumanos/define-blanco-define-negro-define-latino-85059
Vergès, F. (2023). Programa de desorden absoluto. Descolonizar el museo (Absolute disorder program. Decolonizing the museum). Akal.
Whitehead, C. (2024). Analysing Museum Display: Theory and Method (Vol. 1). Routledge.
Wróblewska, M. (2022). Abrazando la vulnerabilidad (Embracing vulnerability). In C. Ariese & M. Wróblewska (Eds.), Practicando la decolonialidad en museos: Una guía con ejemplos globales (Practicing Decoloniality in Museums: A Guide with Global Examples) (pp. 97–112). Amsterdam University Press.
Weil, S. (2007). The Museum and the Public. In S. Watson (Ed.). Museums and Their Communities (pp. 32-46). Routledge
It is not a requirement.
Please note that this information is provisional until 30 November 2025. You can check it through this link. To consult the language you will need to enter the CODE of the subject.