Degree | Type | Year |
---|---|---|
Tourism | FB | 1 |
You can view this information at the end of this document.
None
At the end of the course, students will be able to:
Identify the types of variables suitable for quantitative analysis in tourism.
Collect, analyse and present quantitative and qualitative information in the tourism industry.
Understand the importance of collecting, analysing and presenting statistical data considering gender and sustainability perspectives in the sector.
Analyse data, populations and samples, as well as the association between variables to assess the economic dimension of the sector.
Interpret statistical results from a critical perspective, taking into account aspects of gender inequality and sustainability in the sector.
Understand the main concepts and parameters of descriptive statistics and establish criteria for presenting data analytically and graphically.
Identify variables related to hospitality and tourism characterised by randomness and analyse them using basic probabilistic techniques.
Apply statistical inference using hypothesis testing and estimation.
Perform time series analyses and forecast key tourism variables.
Assess the advantages and disadvantages of different statistical methods for a given type of observation.
Identify key sources of quantitative data in the sector (e.g. publications, surveys, databases, etc.) and know how to use them.
Topic 1: Preliminary concepts
Basic concepts in statistics.
Data organisation and presentation: tables and frequency distributions.
Data collection through questionnaires and tabulation.
Bar charts, histograms and other graphical representations.
Sources of qualitative data in tourism and basic methods of integration with quantitative data (for mixed analysis).
Information systems in tourism:
Impact of information systems on tourism business management.
Examples: PMS, CRS, CRM and BI tools applied to the sector.
Topic 2: Measures of central tendency
Concepts of mean, median, mode, quintiles.
Relationship between measures.
Topic 3: Measures of dispersion and concentration
Range, interquartile range, variance, standard deviation, coefficient of variation.
Lorenz curve and Gini coefficient, uses of the Gini in tourism.
Gender inequality analysis in dispersion and concentration indicators.
Topic 4: Measures of shape
Measures of skewness and kurtosis.
Box plot.
Topic 5: Bivariate series
Definition and graphical representation.
Central tendency.
Statistical dispersion.
Covariance.
Topic 6: Statistical dependence
Correlation: concept, procedure and application.
Pearson’s correlation coefficient.
Fitting linear regressions between two variables.
Least squares approach.
Application of dependence analysis to market studies and characteristics of tourism businesses.
Topic 7: Probability
Operations with probabilities.
Probability assignment: random variables and their distributions.
Topic 8: Time series
Definition and graphical representation.
Components of time series.
Seasonal variation.
Seasonal indices.
Seasonal adjustment.
Title | Hours | ECTS | Learning Outcomes |
---|---|---|---|
Type: Directed | |||
Case study resolution | 15 | 0.6 | CM07, KM08, KM09, SM12, SM13, CM07 |
Theoretical sessions | 43 | 1.72 | KM08, KM09, SM12, KM08 |
Type: Supervised | |||
Tutoring | 20 | 0.8 | SM12, SM13, SM12 |
Type: Autonomous | |||
Research | 14 | 0.56 | CM07, KM09, SM12, SM13, CM07 |
Self-directed study | 20 | 0.8 | CM07, KM08, KM09, SM12, SM13, CM07 |
Solving exercises and problems | 24 | 0.96 | CM07, KM08, SM12, SM13, CM07 |
The course is structured into three main teaching and learning methods:
1️⃣ Theoretical sessions
During the classes, concepts will be explained theoretically and illustrated with practical applications. Some sessions will encourage active student participation through problem-solving activities related to the tourism sector.
2️⃣ Practical sessions
These sessions will allow students to review and apply the topics covered in the theoretical sessions through exercises, group projects and individual tests carried out during the course. Case studies related to tourism will be worked on, and specific variables of this industry will be analysed.
The teaching staff will provide guidance for the development of a project requiring the use of statistical skills and computer tools. Specialised software will be used whenever possible during these sessions.
3️⃣ Self-directed learning
The Virtual Campus will be used as a complementary resource and as an additional means of communication between the teaching staff and the students. All relevant course materials, including examples and exercises, will be available online.
Each student will be responsible for managing their time to study and solve the proposed problems, as well as for developing a research project based on statistical data from the tourism sector, to be presented at the end of the course.
Annotation: Within the schedule set by the centre or degree programme, 15 minutes of one class will be reserved for students to evaluate their lecturers and their courses or modules through questionnaires.
Title | Weighting | Hours | ECTS | Learning Outcomes |
---|---|---|---|---|
Final project and presentation | 20% | 6 | 0.24 | CM07, KM09, SM12, SM13 |
Individual and group exercises | 40% | 4 | 0.16 | CM07, KM08, KM09, SM12, SM13 |
Midterm exam 1 | 20% | 2 | 0.08 | CM07, KM08, KM09 |
Midterm exam 2 | 20% | 2 | 0.08 | KM09, SM12, SM13 |
Students can choose between continuous assessment or direct access to the final exam (single assessment).
The continuous assessment system involves the periodic submission of individual and group assignments and the completion of two midterm exams to consolidate the concepts and topics developed during the course. Each midterm exam will count for 20% of the final grade. In order to average the two midterm exam scores, students must achieve a minimum score of 4 points in each exam.
The dates for assignment submissions and midterm exams will be detailed on the Virtual Campus.
Students who do not pass the subject through continuous assessment will be assessed under the single assessment system, with no consideration given to previous marks.
The single assessment will consist of a final exam covering the entire syllabus, held on the date and time set in the academic calendar according to the Official Programme of the Centre.
There will be only one type of final exam for all students, with no differentiation between those who have followed continuous assessment and those who have not.
There is no minimum grade required to access the re-assessment. The only requirement is having taken the final exam of the failed part(s), on the date and time set according to the Official Programme of the Centre.
The grade for the subject will be NOT EVALUABLE when the student attends less than half of the assessment activities and/or does not attend the final exam.
Buglear, J. (2010). Stats means business- Statistics with Excel for business, hospitality & tourism (2nd ed.). New York: Elsevier.
Casas Sánchez, J., Martos Gálvez, E., & Tejera Martín, Í. (2011). Estadística aplicada al turismo. Editorial Centro de Estudios Ramón Areces.
Davis, G., & Pecar, B. (2009). Business Statistics using Excel (2nd ed.). Oxford University Press.
Good, P. I., & Hardin, J. W. (2012). Common errors in statistics (and how to avoid them). [Hoboken, N.J.]: John Wiley.
Newbold, P., Carlson, W. L., & Thorne, B. (2013). Statistics for business and economics. Harlow, Essex: Pearson Education.
Parra López, E. (2007). Estadística para turismo. McGraw-Hill España. Disponible en línea
Ross, S. M. (2010). Introductory statistics. Amsterdam: Elsevier: Academic Press.
Rugg, G. (2007). Using statistics: a gentle introduction. Maidenhead: McGraw-Hill.
UNWTO (2010) International Recommendations for Tourism Statistics 2008, Statistics and Tourism Satellite Account, World Tourism Organization, New York. Available online
World Tourism Organization. (2024). International tourism highlights: 2024 edition. World Tourism Organization. https://doi.org/10.18111/9789284425808 - https://www.unwto.org/un-tourism-world-tourism-barometer-data
Yearbook of Tourism Statistics, Data 2014 - 2018, 2020 Edition. (2020). Available online
The course will use Microsoft 365 tools available to students, mainly:
Excel, Word, PowerPoint, OneDrive and Teams for data analysis, preparation of reports and presentations, and online collaboration.
Forms for data collection through surveys.
Other tools recommended by the teaching staff according to the needs of the project or practical activities.
Name | Group | Language | Semester | Turn |
---|---|---|---|---|
(TE) Theory | 1 | Catalan/Spanish | second semester | morning-mixed |
(TE) Theory | 2 | English | second semester | morning-mixed |