Technology and Persuasive Communication
Code: 104894 ECTS Credits: 6| Degree | Type | Year |
|---|---|---|
| Advertising and Public Relations | FB | 1 |
Contact
- Name:
- Carlos Llorens Maluquer
- Email:
- carles.llorens@uab.cat
Teaching groups languages
You can view this information at the end of this document.
Prerequisites
To take this course, a good reading comprehension of English is required, as well as the level of
reading comprehension, writing and expression in Spanish and Catalan appropriate to a first university degree course.
Objectives and Contextualisation
Specifically, the objectives of the subject are the following:
Understand the technical processes that intervene in the advertising communication channeled by several platforms for audiovisual content.
Become familiar with the handling of image and sound equipment for the production of advertising content.
Learn which are the main technological instruments that intervene in these processes and those innovations that are taking place in this field, to see how this can influence your work
communicator, in the messages and in its reception.
Learning Outcomes
- CM03 (Competence) Work in teams to ensure a professional practice that is sensitive to social problems and challenges.
- KM04 (Knowledge) Link social analysis and the impact of new communication technologies on the creation of persuasive messages.
- SM03 (Skill) Use the technological tools for composing and editing textual, graphic, and audiovisual messages.
Content
* Technological foundations: the basics concepts of wave physics; radio spectrum and communication networks.
* The digitization of image and sound: digitization process, codecs and formats.
* Photography: evolution and latest innovations
* Sound: evolution and latest innovations
* Video: evolution and latest innovations
* Latest technological innovations and trends affecting the advertising industry.
Knowledge and use of photography, video and audio equipment by practicing.
The calendar will be available on the first day of class. Students will find all information on the Virtual Campus: the description of the activities, teaching materials, and any necessary
information for the proper follow-up of the subject. In case of a change of teaching modality for health reasons, teachers will make readjustments in the schedule and methodologies.
Activities and Methodology
| Title | Hours | ECTS | Learning Outcomes |
|---|---|---|---|
| Type: Directed | |||
| Laboratory Practices | 37.5 | 1.5 | CM03, SM03, CM03 |
| theoretical classes | 15 | 0.6 | KM04, SM03, KM04 |
| Type: Supervised | |||
| Tutorials | 5 | 0.2 | KM04, SM03, KM04 |
| Type: Autonomous | |||
| Readings, practice preparation, test preparation, etc. | 82.5 | 3.3 | CM03, KM04, SM03, CM03 |
The acquisition of knowledge and skills by the students will be conducted through two basic procedures: theory classes and practice sessions, in the audiovisual laboratories of the Faculty.
Both for consultations on theoretical concepts and for the follow-up of the practice sessions, tutorials will be held by appointment.
The course content will be sensitive to aspects related to the gender perspective and the use of inclusive language.
Annotation: Within the schedule set by the centre or degree programme, 15 minutes of one class will be reserved for students to evaluate their lecturers and their courses or modules through questionnaires.
Assessment
Continous Assessment Activities
| Title | Weighting | Hours | ECTS | Learning Outcomes |
|---|---|---|---|---|
| Laboratory Pracices 3 | 20% | 2 | 0.08 | CM03, SM03 |
| Laboratory Practices 1 | 20% | 4 | 0.16 | CM03, SM03 |
| Laboratory Practices 2 | 20% | 2 | 0.08 | CM03, SM03 |
| Theoretical exam | 30% | 2 | 0.08 | KM04 |
The subject consists of the following assessment activities:
- Theoretical test 30% on the final grade.
- Practical exercise, 60% on the final grade.
- Active participation 10% on the final grade.
Approving the subject requires:
. take a minimum grade of 5 out of 10 in the theoretical exam.
. take a minimum grade of 5 out of 10 as a result of the average of practical activities and no more
an absence from all practical sessions.
Not taking a theoretical exam determines not being evaluated.
Recovery
Students will have the right to recover from the subject if they have been evaluated from the set of activities whose weight is equivalent to a minimum of 2/3 of the total assignment grade.
Note for re-evaluation of the theory: between 2.5 and 4.99 out of 10.
Work placements are compulsory attendance.
Practices will be developed in three groups and any of the groups that have been suspended, or all of them, may be re-evaluated if necessary.
Plagiarism
The student who performs any irregularity (copy, plagiarism, identity theft...) will be qualified with 0 in this assignment or exam. In case there are several irregularities, the final grade of the subject will be 0.
For this course, the use of Artificial Intelligence (AI) technologies is permitted exclusively for specific tasks. Students must clearly identify which parts were generated using this technology, specify the tools used, and include a critical reflection on how these tools influenced both the process and the final outcome of the activity. Lack of transparency in the use of AI in this graded activity will be considered academic dishonesty and may result in a partial or total penalty on the grade, or more severe sanctions in serious cases.
In this subject there is no single evaluation.
Bibliography
Software
The software that will be used in this subject will be:
- AUDACITY
- DA VINCI RESOLVE
Groups and Languages
Please note that this information is provisional until 30 November 2025. You can check it through this link. To consult the language you will need to enter the CODE of the subject.
| Name | Group | Language | Semester | Turn |
|---|---|---|---|---|
| (PLAB) Practical laboratories | 51 | Catalan | second semester | afternoon |
| (PLAB) Practical laboratories | 52 | Catalan | second semester | afternoon |
| (PLAB) Practical laboratories | 53 | Catalan | second semester | afternoon |
| (TE) Theory | 5 | Catalan/Spanish | second semester | afternoon |