Degree | Type | Year |
---|---|---|
Communication in Organisations | OT | 4 |
You can view this information at the end of this document.
There are no prerequisites for this course.
This subject offers an approach to the social, relational, cultural and historical nature of the psychological processes of the person and introduces the importance of social processes in the understanding and explanation of consumer or interest group behavior.
Therefore, its main objectives are:
1) To know what the Social Psychology of consumption is: evolution, theories and methodologies.
2) To reflect on the existing relationships between social psychology and consumer or stakeholder behavior.
3) To obtain a global vision of the main variables that affect the consumer.
4) To understand the symbolic dimension that characterizes the phenomenon of consumption.
5) To understand the functioning of the basic psychological processes involved in consumer behavior, such as attention, perception, sensation, learning and memory.
6) To analyze the attitudes, motivations and needs of individuals and their implication in the purchasing decision, as well as the psychological effects of purchasing behavior.
7) To reflect on the relevance of consumption as a praxis of relationship and generation of identity in contemporary society.
8) To examine new perspectives and critical lines in the praxis and resignification of social and consumer demands.
The contents will be structured in the following blocks:
A detailed schedule outlining the content of each session will be presented on the first day of the course and will be available on the course’s Virtual Campus, where students will find all teaching materials and necessary information for effective course monitoring. Should the teaching modality change for reasons of force majeure according to the competent authorities, the teaching staff will inform students of any modifications to the course schedule and teaching methodologies.
Note: The course content will be sensitive to issues related to gender perspective and the use of inclusive language.
Title | Hours | ECTS | Learning Outcomes |
---|---|---|---|
Type: Directed | |||
Formal lectures | 33 | 1.32 | 4, 6, 5 |
Oral presentations | 2 | 0.08 | 1, 2, 8, 10, 11 |
Seminars | 15 | 0.6 | 1, 4, 6, 5, 7, 9, 3 |
Type: Supervised | |||
Follow-up and tutoring | 8 | 0.32 | 2, 8, 4, 5, 7, 10, 9, 11, 3 |
Type: Autonomous | |||
Preparation of works and reports | 20 | 0.8 | 1, 2, 8, 5, 7, 10, 9, 11 |
Reading | 30 | 1.2 | 4, 5, 11, 3 |
Self-study | 38 | 1.52 | 4, 6, 11, 3 |
The teaching methodology includes directed, supervised and autonomous activities and will combine and integrate theoretical classes with discussion groups and directed seminar sessions, as well as tutorials.
In the seminars, work will be carried out through the Challenge-Based Learning (ABR) modality, in which students will actively participate in the preparation of an attitude report that includes group reflection and the evolution of critical thinking throughout the activity.
Moodle will be used as a fundamental communication tool.
Annotation: Within the schedule set by the centre or degree programme, 15 minutes of one class will be reserved for students to evaluate their lecturers and their courses or modules through questionnaires.
Title | Weighting | Hours | ECTS | Learning Outcomes |
---|---|---|---|---|
Exam | 40% | 2 | 0.08 | 1, 2, 8, 4, 6, 3 |
Group presentation | 20% | 2 | 0.08 | 1, 2, 8, 5, 7, 10 |
Individual work | 20% | 0 | 0 | 2, 10, 11 |
Seminar participation and reports | 20% | 0 | 0 | 2, 8, 5, 9, 3 |
This subject provides for a single assessment system (EU) and a continuous assessment system (EC), although the EC is recommended for a better understanding of the subject.
Competences and contents will be assessed through the following evidence, which makes up the continuous assessment:
To pass the subject in the continuous assessment it is necessary to obtain a grade equal to or higher than 5 in all activities (Exam, Individual work, Group presentation and Seminars).
There will be recovery of SUSPENDED ACTIVITIES in the continuous evaluation, except for the seminars.
Recovery features:
The assessable activities in this modality will bethe following:
1. Theoretical exam (50% of the mark).
2. Report on the attitude of a group (or group of interest) linked to a theme, to be agreed at the beginning of the course with the teacher (50% of the mark).
In order to pass the subject, in the single assessment, it is necessary to obtain a mark equal to or higher than 5 in all the activities (exam and attitude report).
There will be recovery of SUSPENDED ACTIVITIES.
Assessable: The student will be considered assessable if he/she has presented evidence of learning with a weight equal to or higher than 40% of the total of the subject.
Non-assessable: It will be considered non-assessable the fact that although the student has submitted several tests, the total weight in relation to the whole subject is less than 40%.
Reassessment: Students will be entitled to reassessment in the course if they have been evaluated on a set of activities accounting for at least two-thirds of the total course grade.
Plagiarism: The student who performs any irregularity (copy, plagiarism, identitytheft, etc.) that may lead to a significant variation in the grade of an act of evaluation, will be graded with 0 this act of evaluation. In case of more than one irregularity, the final grade of the subject will be 0.
In this course, the use of Artificial Intelligence (AI) technologies is permitted as an integral part of assignment development, provided that the final outcome demonstrates a significant contribution from the student in terms of analysis and personal reflection. Students must clearly identify any content generated using AI, specify the tools employed, and include a critical reflection on how these technologies have influenced both the process and the final result of the assignment. Failure to disclose the use of AI in this assessed activity will be considered a breach of academic integrity and may result in a partial or total penalty to the assignment grade, or more serious sanctions in severe cases.
Ariely, Daniel. (2008) Las trampas del deseo . Londres: Harper Collins Harper Collins.
Mas, Mercè Botella; Argemí, Miquel Domènech; Ibáñez Gracia, Tomás. (2012). Introducción a la psicología social (1.a ed.). Editorial UOC.
Cortina, Adela. (2002) Por una ética del consumo. Madrid: Taurus.
Molla Deseáis, Alejandro ; Berenguer Contri, Gloria ; Gómez Borja, Miguel Ángel ; Quintanilla Pardo, Ismael. (2006). Comportamiento del consumidor (Vol. 36). Barcelona: Editorial UOC.
Dooley, Roger. (2011). Brainfluence: 100 ways to persuade and convince consumers with neuromarketing. John Wiley & Sons.
Dubois, Bernard; Rovira, Alex Rovira (1998) Comportamiento del Consumidor. Comprendiendo al Consumidor. Madrid. Prentice Hall, 2ª Edición.
Gil, Adriana.; Feliu, Joel . (2004). Psicología económica y del comportamiento del consumidor. Barcelona: Editorial UOC
Klein, Naomí. (2000) No logo. El poder de las marcas. Barcelona: Paidós.
Morgado, Ignacio. (2012). Cómo percibimos el mundo. Ariel.
Quiñones, Cristina. (2013). Desnudando la mente del consumidor: consumer insights en el marketing. Paidós Empresa.
Quintanilla Pardo, Ismael. (2002) Psicología del Consumidor. Madrid: Prentice Hall.
Rivas, Javier Alonso; Esteban, Ildefonso Grande. (2010). Comportamiento del consumidor. Decisiones y estrategia de marketing. Madrid: Esic Editorial.
Schiffman, León G.; Kanuk, Leslie Lazar. (2005) Comportamiento del Consumidor. Madrid: Pearson.
Torres, Joan. (2004) Consumo, luego existo. Poder, mercado y publicidad, Barcelona: Icaria.
Vinyals, Albert. (2019). El consumidor tarado. Barcelona: Amazon.
Zaltman, Gerald. (2003) Cómo piensan los consumidores. Barcelona: Empresa Activa.
The use of free software tools will be encouraged whenever possible.
Please note that this information is provisional until 30 November 2025. You can check it through this link. To consult the language you will need to enter the CODE of the subject.
Name | Group | Language | Semester | Turn |
---|---|---|---|---|
(SEM) Seminars | 71 | Catalan | first semester | afternoon |
(TE) Theory | 7 | Catalan | first semester | afternoon |