Degree | Type | Year |
---|---|---|
Communication in Organisations | OB | 3 |
You can view this information at the end of this document.
No previous knowledge required.
The final content of the course will be the one published on the virtual campus, as the instructor ultimately assigned will provide the final course guide there.
1. Introduction.
1.1 Video marketing.1.2 The publication of audiovisual materials.
2. Marketing communication. Target audience.
2.1 SWOT/PESTLE/SOSTAC
3. Social networks called "communication trees" and their use.
3.1 Instagram, Pinterest, Facebook, TikTok, Twitter i YouTube.
4. Advertising in different online and offline media.
5. Evergreen. YouTube and strategies.
6: Content marketing in applications.
7. Block of conclusions.
Note: The course content will be sensitive to issues related to gender perspective and the use of inclusive language.
Title | Hours | ECTS | Learning Outcomes |
---|---|---|---|
Type: Directed | |||
Lecture | 15 | 0.6 | 1, 2, 10, 8 |
Practical activities in class | 18 | 0.72 | 1, 2, 3, 7, 10, 8 |
Problem Solving | 7 | 0.28 | 1, 3, 7 |
Seminar | 8 | 0.32 | 1, 2, 7, 10, 8 |
Type: Supervised | |||
Mentoring | 15 | 0.6 | 1, 2, 3, 7 |
Type: Autonomous | |||
Practical activities: Preparation of materials | 62 | 2.48 | 1, 2, 7, 10, 8 |
The course is developed in a theoretical-practical way. It alternates theoretical sessions and contents with the development of seminars and practical work aimed at a better understanding of the subject matter. In this way the topicscovered in the theoretical classes can be developed through practical application and analysis activities.
The course will involve the resolution of several cases in which group work will be required, as well as the group work, as well as the development of a final project of the course that has to be done progressively during the semester during the semester.
A detailed schedule outlining the content of each session will be presented on the first day of the course and will be available on the course’s Virtual Campus, where students will find all teaching materials and necessary information for effective course monitoring. Should the teaching modality change for reasons of force majeure according to the competent authorities, the teaching staff will inform students of any modifications to the course schedule and teaching methodologies.
Annotation: Within the schedule set by the centre or degree programme, 15 minutes of one class will be reserved for students to evaluate their lecturers and their courses or modules through questionnaires.
Title | Weighting | Hours | ECTS | Learning Outcomes |
---|---|---|---|---|
Assistance and active participation | 10 | 15 | 0.6 | 1, 2, 3, 5, 7, 9, 10, 8, 4 |
Final project | 30 | 4 | 0.16 | 1, 2, 3, 7, 10, 8 |
Practical activities | 25 | 4 | 0.16 | 1, 2, 3, 7, 10, 8 |
Theoretical and practical exam | 35 | 2 | 0.08 | 1, 6, 2, 10 |
B. In-class practical activities (25%) These are tasks in which the student, either individually or in groups, completes activities guided or supervised by the lecturer. Each practical activity will receive a specific mark, and the average of these will constitute the 25% assigned to practical work. At least five graded practical activities will be carried out during the course.
C. Attendance and active participation in class (10%)
D. Theoretical/practical exam (35%)
Basic references
Alarb, Julio., & Monfort, Abel. (2017). Plan de comunicación on y off en la práctica. Madrid: ESIC Editorial.
Alcaide Juan Carlos. (2013). Comunicació i màrqueting. Madrid: ESIC editorial.
Estrella Ramón, Antonia y Segovia, Cristina (2016). Comunicación integrada de marketing. Madrid: ESIC editorial.
Matilla, Kathy. (2018). Cómo hacer un plan estratégico de comunicación Vol. 1. Un modelo de planificación estratrégica, paso a paso. Barcelona: Editorial UOC.
Oliveira, Andrea. (2018). Cómo hacer un plan estratégico de comunicación. Barcelona: Editorial UOC.
Complementary references will be shared by the Instructor through Campus Virual platform.
Word, Excel, Powerpoint.
Please note that this information is provisional until 30 November 2025. You can check it through this link. To consult the language you will need to enter the CODE of the subject.
Name | Group | Language | Semester | Turn |
---|---|---|---|---|
(PLAB) Practical laboratories | 71 | Catalan | second semester | afternoon |
(PLAB) Practical laboratories | 72 | Catalan | second semester | afternoon |
(TE) Theory | 7 | Catalan | second semester | afternoon |