Degree | Type | Year |
---|---|---|
Audiovisual Communication | FB | 2 |
You can view this information at the end of this document.
No specific knowledge is required
This module belongs to Communication subject or area and it is qualified as fundamental
within the Audiovisual Communication Degree. It is considered that there is a
progressive logic linking the basic modules of the Communication subject or area, based on
a long teaching experience and structured as follows:
1. History of Communication. It introduces students to the historical evolution of
communication from the first communicative phenomena to nowadays communicative
experiences.
2. Structure of Communication. It presents the communicative ecosystem, its dynamics
and structural logic.
3. Communication theories. It presents and specifies the different theories, schools,
authors and different communication analysis perspectives and approaches.
The general training objectives of this module are: 1) to identify the main theories in the
communication field, the conceptual elaboration and the theoretical approaches that lay the
foundations of its knowledge; I 2) to favour critical thinking about the role of the media within
society and their relations with social organizations.
Note: The course content will be sensitive to issues related to gender perspective and the use of inclusive language.
Title | Hours | ECTS | Learning Outcomes |
---|---|---|---|
Type: Directed | |||
Explanatory classes | 33 | 1.32 | |
Seminars | 15 | 0.6 | |
Type: Supervised | |||
Tutoring | 14 | 0.56 | |
Type: Autonomous | |||
Essays, personal study and guided readings | 65 | 2.6 |
The teaching methodology will be based on theory lectures, learning throug discussion and
debates, readings, tutorials, projects and tests. The main goal of this module is to lay the
foundation and develop a critical analysis and critical thinking.
The calendar will be available on the first day of class. Students will find all information on the
Virtual Campus: the description of the seminar activities, teaching materials, and any
necessary information for the proper follow-up of the subject. In case of a change of teaching
modality for health reasons, teachers will make readjustments in the schedule and
methodologies.
Annotation: Within the schedule set by the centre or degree programme, 15 minutes of one class will be reserved for students to evaluate their lecturers and their courses or modules through questionnaires.
Title | Weighting | Hours | ECTS | Learning Outcomes |
---|---|---|---|---|
Continuous assessment activities | 5 | 2 | 0.08 | KM01, SM02 |
Essay | 30 | 9 | 0.36 | KM01, SM02 |
Oral presentation of works | 10 | 2 | 0.08 | KM01, SM02 |
Seminar participation | 10 | 6 | 0.24 | |
Test 1 | 22,5 | 2 | 0.08 | KM01, SM02 |
Test 2 | 22,5 | 2 | 0.08 | KM01, SM02 |
Evaluation
A.- Continuous assessment
The continuous assessment of the subject consists of the following activities and percentages:
1. Two partial exams (multiple-choice format) on the theoretical contents, each of which represents 22,5% of the final grade. If they are passed, both exams are subject-release exams.
In order to pass the course, the two mid-term exams must be passed (minimum grade: 5) (essential condition). If one of the two exams is not taken, the final grade will be "non-assessable".
2. Continuous assessment activities in theory sessions, which account for 5% of the final grade if more than 2/3 of the activities are completed.
3. Completion of a course work in the seminar of the subject, which will represent 30% of the grade.
At the beginning of the course, the seminar lecturers will give the indications for the completion and evaluation of the work, together with the timetable. Likewise, the seminar lecturers will be in charge of tutoring and assessing the work during the course.
The completion and presentation of the work is compulsory. If a student does not present it, it will be considered as "non-assessable". Given that the subject has a continuous assessment model, the "non-assessable" in the coursework will also represent a "non-assessable" in the subject.
4. Oral presentation at seminars, 10%. Compulsory readings will be presented and discussed in the seminars. These readings are planned to favour student learning and the application of communication theories in the analysis of reality and current affairs. The compulsory readings will be, together with the content of the theoretical classes, one of the main axes of the mid-term exams.
5. Attendance to seminars, 10% of the final grade.
Recovery
Both exams can be made up: there is no minimum mark for the make-up exam, but it isessential to have taken the exam (the corresponding midterm or midterms). Students will be entitled to reassessment in the course if they have been evaluated on a setof activities accounting for at least two-thirds of the total course grade.
The make-up exam will consist of a multiple-choice test. If one of the two midterm exams is not taken, the final grade will be "non-assessable".
In the event that one of the two mid-term exams is not passed, the final grade for the course will be the one obtained in this exam (or the average, if both are failed).
The evaluation activities carried out in the seminars (work, exhibition and attendance) will not be recoverable.
B.- Single assessment
The single assessment of the subject consists of the following activities and percentages:
1. Knowledge control: 50% - Theoretical test (multiple-choice) on the theoretical contents and the compulsory readings of the subject. In order to pass the course, it is compulsory to pass the theoretical test (essential condition).
2. Completion and oral presentation of an individual coursework: 30%.
3. Oral presentation of one of the compulsory readings of the course. 10%
4. Completion an extensive test (development) on course readings. 10%
If either activity 1 or 2 is not completed, the final grade will be “non-assessable.”
Recovery
Students will be entitled to reassessment in the course if they have been evaluated on a set of activities accounting for at least two-thirds of the total course grade.
The knowledge control or final theory test is recoverable. There is no minimum grade for the recovery, but it is essential to have taken the test. The recovery will consist of a multiple-choice test. In the event that it is not passed, the grade of the subject will be the one obtained in this exam.
Activities 2, 3 and 4 are not recoverable.
C.- Students from second enrolmentonwards
From the second registration onwards, students can choose between continuous assessment (described above) or assessment by synthesis test bymeans of a final exam (multiple-choice test) and with the option of recovery (there is no minimum grade, it is essential to have taken the exam to beeligible for recovery). Thegrade of the course will correspond to the grade of the synthesis test. In the event that the final exam is not passed, the final grade for the course will be the grade obtained in this exam (recovery).
It will be understood that students from the second enrolment onwards who do not explicitly communicate by e-mail and within the period announced at the beginning of the course their choice of assessment will take the synthesis test.
CALENDAR
The dates of the assessment and recovery activities will be announced on the day of the course presentation. The information will also be available on the Virtual Campus.
Plagiarism
In the event that students commit any irregularity that may lead to a significant variation in the grade of an assessment act, this assessment act will be graded 0, regardless of the disciplinary process that may be instituted. In the event of several irregularities in the assessment acts of the same subject, the final grade for this subject will be 0.
REVIEW OF QUALIFICATIONS
Ordinary review of the grading of assessment activities:
In case of disagreement with the grade of the different assessment activities, students will have the right to ordinary revision of these activities. In the test and synthesis tests, the ordinary review will be carried out with the lecturer responsible for the corresponding theory group. For coursework and seminar participation and attendance, the ordinary revision will be carried out with the corresponding seminar lecturer. The dates and times of the ordinary revision will be made public through the subject's space on the UAB Virtual Campus.
Extraordinary review of the final grade of the course:
In case of disagreement with the final grade of the subject, students will have the right torequest an extraordinary review. Within fifteen calendar days after the publication of the final grade, students must submit a reasoned request totheDean's Office of the Faculty of Communication Sciences and submit it to the Academic Management. The review will be carried out in accordance with the instructions on extraordinary review approved by the Faculty Board on 5 May 2016, modified on 14 May 2019 and 3 March 2023, and published on the Faculty's website: https://www.uab.cat/web/estudiar/graus/informacio-academica/avaluacio/revisio-extraordinaria-de-la-qualificacio
NOTE:
For this course, the use of Artificial Intelligence (AI) technologies is permitted exclusively for asks, such as bibliographic or information searches, text correction, or translations. Students must clearly identify any parts generated with these technologies, specify the tools used, and include a critical reflection on how AI has influenced the process and final outcome of the assignment. Failure to disclose the use of AI in this assessed activity will be considered a breach of academic integrity and may result in a partial or total penalty to the assignment grade, or more serious sanctions in severe cases. Teachers will be able to use tools to detect similarities or plagiarism and tools to detect the use of generative artificial intelligence.
Altheide, David. 2014. Media Edge. Media Logic and Social Reality. Nueva York: Peter Lang.
Andrejevic, Mark.2009. "Critical Media Studies 2.0: an interactive upgrade". Interaccions: Studies in Communication and Culture, 1 (1): 35-51.
Austin, John L. 1971. Palabras y acciones: Cómo hacer cosas con palabras. Barcelona: Paidós. [Ed. original: 1962]
Berry, David M. 2014. Critical theory and the digital. Nova York: Bloomsbury Academic.
Boynton, Robert i Richardson Jr, Glenn. 2016. "Agenda setting in the twenty-first century". New Media & Society, 18(9): 1916-1934.
Celis Bueno, Claudio 2017 The Attention Economy: Labour, Time and Power in Cognitive Capitalism Londres, Rowman & Littlefield International Ltd.
Curran, James, Michael Gurevitch i Janet Wollacot, eds. 1981. Sociedad y comunicación de masas. Mèxico: Fondo de Cultura Económica. [Ed. original: 1947]
Fuchs, Christian 2020 Communication and Capitalism: A Critical Theory. University of Westminster Press
Curran, James, David Morley i Valerie Walkerdine, comps. 1998. Estudios culturales y comunicación. Análisis, producción y consumo cultural de las políticas de identidad y el posmodernismo. Barcelona: Paidós. [Ed. original: 1996]
Goffman, Erving. 2009. Presentación de la persona en la vida cotidiana. Buenos Aires: Editorial Amorrortu. [Ed. original: 1959]
Herrero, Esperanza 2025. "The Women Who Proposed Two-Step Flow: A Gendered Revisit to the Intellectual History of a Mass Communication Theory", International Journal of Communication 19, 417–436
Igartua, Juan José & María Luisa Humanes, 2004. Teoría e investigación en comunicación social. Síntesis.
Jay, Martin. 1974. La imaginación dialéctica. Historia de la Escuela de Frankfurt y elInstituto de Investigación Social (1923-1950). Madrid: Taurus. [Ed. original: 1973]
Knapp, Mark L., Judith A. Hall i Terrence G. Hogan. 2014. Nonverbal Communication in Human Interaction. Wadsworth: Cengage Learning.
Lippman, Walter. 2003. La opinión pública. Madrid: Langre. [Ed. original: 1922]
McCombs, Maxwell. 2006. Estableciendo la agenda. El impacto de los medios en la opinión pública y en el conocimiento. Barcelona: Paidós. [Ed. original: 2004]
Moragas, Miquel. 2011. Interpretar la comunicación. Barcelona: Gedisa.
Morley, David. 1996. Televisión,audiencias y estudios culturales. Buenos Aires: Amorrortu. [Ed. original: 1992]
Murdock, Graham 2018. Refeudalisation Revisited: The Destruction of Deliberative Democracy, Javnost - The Public, 25:1-2, 43-50, DOI:10.1080/13183222.2017.1418993
Musarò, Pierluigi. 2017. "Mare Nostrum: the visual politics of amilitary-humanitarian operation in the Mediterranean Sea". Media, Culture & Society, 39 (1): 11-28.
Noëlle-Neumann, Elisabeth. 1995. La espiral del silencio. Opinión pública: nuestra piel social. Barcelona: Paidós. [Ed. original: 1984]
Noelle-Neumann, Elisabeth. 1993. La espiral del silencio. La opinión pública y los efectos de los medios de comunicación. Comunicación y Sociedad, Vol. VI (1-2): 9-28.
Nothias, Toussaint. 2018. "How Western Journalists Actually Write About Africa. Reassessing the myth of Representations of Africa". Journalism Studies,19 (8):1138-1159.
Rosenberry, Jack i Lauren A. Vicker. 2017. Applied Mass Communication Theory: A Guide for Media Practitioners. ProQuest Ebook Central, https://ebookcentral-proquestcom. are.uab.cat/lib/UAB/reader.action?docID=4862639 (Consulta: 15-06-2018).
Rui, Jian Raymond i Michael A. Stefanone. 2016. “The Desire for Fame: An Extension of Uses and Gratifications Theory”. Communication Studies, 67 (4): 399-418.
Thompson, John B. 2005. "The New Visibility". Theory, Culture & Society, 22 (6): 31-51.
Thompson, John B. 2020."Mediated Interaction in the Digital Age". Theory, Culture and Society Vol. 37(1):3-28.
Walsh, Mihael J. i Stephanie A. Baker. 2017. "The Selfie and the transformation of the publicprivate distinction". Information, Communication & Society, 20 (8):1185-1203.
Wolf, Mauro 1987 La investigación de la comunicación de masas. Crítica y perspectivas Barcelona, Ediciones Paidós.
Wu, Tim (2020) Comerciantes de atención. La lucha épica por entrar en nuestra cabeza Madrid, Capitán Swing.
This subject does not require the mastery of a specific programme beyond computer knowledge for the writing of university papers and for telematic communication.
Please note that this information is provisional until 30 November 2025. You can check it through this link. To consult the language you will need to enter the CODE of the subject.
Name | Group | Language | Semester | Turn |
---|---|---|---|---|
(SEM) Seminars | 41 | Spanish | first semester | morning-mixed |
(SEM) Seminars | 42 | Catalan | first semester | morning-mixed |
(SEM) Seminars | 43 | Catalan | first semester | morning-mixed |
(TE) Theory | 4 | Catalan | first semester | morning-mixed |