Assessment

Continous Assessment Activities

Title	Weighting	Hours	ECTS	Learning Outcomes
Final Project	40%	2.25	0.09	CM25, SM23
Practice	50%	4.75	0.19	CM25, SM23
Seminars	10%	0.5	0.02	CM25, SM23

CONTINUOUS ASSESSMENT

The evaluation of the course will be based on the evaluation of the practicals and class attendance and participation (50%), seminars (readings, 10%) and the presentation of a final paper that will count for 40% of the final grade. All activities must be passed in order to qualify for the final assessment of the course. Attendance at the tutorials to monitor the final project and the presentation of the final project is compulsory.

RE-ASSESSMENT OF THE CONTINUOUS EVALUATION

The last three weeks of the course will be dedicated to re-evaluation activities. Students will have the right to retake the course if they have been assessed on all the activities, the weight of which is equivalent to a minimum *of 2/3 of the total grade of the course.

In order to be able to take the subject again, an average mark of 3.5 must have been obtained. Both the practicals and the seminar may be recoverable. The final paper is excluded from the re-assesment process because it is a progressive development activity with ongoing monitoring

SINGLE ASSESSMENT

The single assessment system of the course is based on the following percentages:

A) 40% Theoretical test. It will have to be passed (5 or more) to pass the course (essential condition).

B) 30% Resolution of 3 case studies/practicals.

C) 30% Submission of a final paper: *media strategy, including target analysis, competition analysis, strategy approach, media strategy, budget distribution, action scheduling, etc.

A (40%) + B (30%) + C (30%) = 100% FINAL QUALIFICATION OF THE COURSE

RE-EVALUATION EVALUATION *SINGLE

Students will have the right to retake the course if they have been assessed on all the activities, the weight of which is equivalent to a minimum *of 2/3 of the total grade of the course.

In order to be able to take the subject again, an average mark of 3.5 must have been obtained. Both the theoretical test and the resolution of the practical cases may be recoverable. The final paper is excluded from the re-assesment process because it is a progressive development activity with ongoing monitoring.

NOT ASSESSABLE

Students who have not completed at least 33% of the assessment activities scheduled in the course will be considered as "not assessable" and this will be reflected in their final grade.

PLAGIARISM

In case of any irregularity by the student that may lead to a significant variation in the grade of an evaluation act, this evaluation act will be graded with 0, regardless of the disciplinary process that may be instituted. In the event of several irregularities in the assessment acts of the same subject, the final grade for this subject will be 0.

ARTIFICIAL INTELIGENCE (AI)

In this course, the use of Artificial Intelligence (AI) technologies is permitted as an integral part of assignment development, provided that the final outcome demonstrates a significant contribution from the student in terms of analysis and personal reflection.
Students must clearly identify any content generated using AI, specify the tools employed, and include a critical reflection on how these technologies have influenced both the process and the final result of the assignment. Failure to disclose the use of AI in this assessed activity will be considered a breach of academic integrity and may result in a partial or total penalty to the assignment grade, or more serious sanctions in severe cases.