Degree | Type | Year |
---|---|---|
Advertising and Public Relations | OP | 4 |
You can view this information at the end of this document.
Average knowledge of the English language, to write and express themselves orally with some fluency
In general, this course pretends:
See the importance of current information systems in an organization and clarify to students the role of these Information Systems in the marketing decision-making process.
We want to explain the content and the development process of a standard system in an organization, providing students with the basic knowledge of modern Information Systems.
Furthermore, specifically, this program is designed so that participants can:
- Develop the ability to analyze marketing problems and the ability to break them down into simpler questions, so that it is feasible to search for Information to solve them.
-Acquire basic knowledge of Information Management, to at least be able to focus on the development and implementation of a SIM.
- Develop sensitivity to information biases and limitations.
- Remember some of the most current research methods and techniques and sources in the field of marketing
- Provide students with the application methodology, explain the content and its development.
Marketing Information Systems
Information sources.
The Marketing Audit
Big data
Relationship marketing and CRM
Consumer-focused information systems:
Business Intelligence and Information Systems
Glolalization , Marketing and SI
Title | Hours | ECTS | Learning Outcomes |
---|---|---|---|
Type: Directed | |||
Practical sessions | 37.5 | 1.5 | |
Theory sessions | 15 | 0.6 | |
Type: Supervised | |||
Internship tutorials | 4 | 0.16 | |
Seminars and exercises review | 3.5 | 0.14 | |
Type: Autonomous | |||
Group work preparation for internships | 60 | 2.4 | |
Research, readings, identification of models for seminars | 22.5 | 0.9 |
The subject is taught 100% in English and students must respond, orally and in writing, in the English language. In practices, lectures and exams.
Marketing Information Systems is a compendium of different areas of knowledge and, therefore, its development is interdisciplinary. Business management, marketing, market research, computing, strategic planning, communication, social media, are involved in its design.
Based on this thematic breadth, the framework of the program is developed starting from a theoretical-practical principle.
The sessions of the subject will consist of:
Theoretical sessions
Tutoring of the group work of the subject
Practical sessions in which the working groups will address the design of solutions that are used in Marketing Information Systems (such as Big Data, CRM, etc ...). This design will be carried out at a conceptual level, without going into the development of software and / or hardware solutions.
Tutoring sessions in which the progress of each group will be reviewed during the practice of the subject.
The calendar will be available on the first day of class. Students will find all information on the Virtual Campus: the description of the activities, teaching materials, and any necessary information for the proper follow-up of the subject. In case of a change of teaching modality for health reasons, teachers will make readjustments in the schedule and methodologies.
Note: The content of the course will be sensitive to aspects related to the gender perspective and the use of inclusive language.
Annotation: Within the schedule set by the centre or degree programme, 15 minutes of one class will be reserved for students to evaluate their lecturers and their courses or modules through questionnaires.
Title | Weighting | Hours | ECTS | Learning Outcomes |
---|---|---|---|---|
Final Exam | 40 | 2 | 0.08 | CM21, KM27, SM22 |
group work of the subject | 25% | 1.5 | 0.06 | CM21, KM27, SM22 |
individual exercises and reports | 10% | 1 | 0.04 | CM21, KM27, SM22 |
Practices evaluated on the lecture theory | 25% | 3 | 0.12 | CM21, KM27, SM22 |
MARSHALL, KIMBALL.P -(1995)" Marketing Information Systems: creating Competitive Advantage in the information age"-Ed. BOYD and Fraser - Jackson State University .USA
GARMENDIA AGUIRRE, Fermin (2007) " El nuevo sistema de información de MK- SIMK-".Ed. Librios profesionales ESIC-
ANDREU,R. RICART, J.E. VALOR J.(1997) "Estrategias y Sistemas de Información" Ed.MacGraw Hill Madrid
EMERY, J.C.(1990) "Sistemas de Información para la Dirección: Recurso estratégico crítico" Ed. Diaz Santos S.A. Madrid
GÓMEZ, ALVARO; SUAREZ, CARLOS. (2011) “Sistemas de Información: Herramientas prácticas para la gestión”, 4ª edición, Ed. Ra-Ma, Madrid
KOTLER, Philip.(2012) “Dirección de Marketing” Ed. Prentice Hall.
In addition, at the end of the course, different documents will be provided.
no software
Please note that this information is provisional until 30 November 2025. You can check it through this link. To consult the language you will need to enter the CODE of the subject.
Name | Group | Language | Semester | Turn |
---|---|---|---|---|
(PLAB) Practical laboratories | 51 | English | first semester | afternoon |
(TE) Theory | 5 | English | first semester | afternoon |