Degree | Type | Year |
---|---|---|
Advertising and Public Relations | OP | 4 |
You can view this information at the end of this document.
It's recommended to have passed the cours in Design in Advertising and from the second year.
Otherwise (Erasmus, Socrates, visitor etc): basic design knowledge is required, as well as design software knowledge (Affinity Publisher, Affinity Photo, Indesign, Illustrator and Photoshop).
Main objective:
Developing creative strategies in graphic design supports in order to create advertising messages.
At the end of the course, the student will be able to (specific objectives):
a. Demonstrate the necessary skills and knowledge to graphically develop advertising ideas with maximum efficiency and effectiveness.
b. Demonstrate a maximum level of knowledge of the elements that are considered adequate in art direction, and advertising graphic design, as well as using them in a technically correct, effective and efficient manner.
c. Demonstrate knowledge and analyse trends in graphic design and advertising communication, which mark the main lines of current advertising.
d. Demonstrate solvency in the structuring of advertising messages, from a formal perspective, experimenting with the construction of visual and audiovisual graphic pieces.
*Note: The course content will be sensitive to issues related to gender perspective and the use of inclusive language.
Title | Hours | ECTS | Learning Outcomes |
---|---|---|---|
Type: Directed | |||
Seminars | 15 | 0.6 | |
Theory | 15 | 0.6 | |
Works | 22.5 | 0.9 | |
Type: Supervised | |||
Tutorials | 7.5 | 0.3 | |
Type: Autonomous | |||
Works | 82.5 | 3.3 |
The course has three basic parts: Theory, Seminars and Practices.
Theory: Based on the theoretical explanations in class, the study of the proposed bibliography and the personal study on the object.
Seminars: Based on the work of the student - in group - and the professor's guidance to solve creativity and visual problems.
Practices: Based on the realization of specific exercises or activities that allow working the skills of the subject.
Annotation: Within the schedule set by the centre or degree programme, 15 minutes of one class will be reserved for students to evaluate their lecturers and their courses or modules through questionnaires.
Title | Weighting | Hours | ECTS | Learning Outcomes |
---|---|---|---|---|
Briefing 1 | 15 | 1 | 0.04 | CM15, KM18, SM15 |
Briefing 2 | 15 | 1 | 0.04 | CM15, KM18, KM19, SM15 |
Briefing 3 | 15 | 1 | 0.04 | CM15, KM18, KM19, SM15 |
Briefing 4 | 15 | 1 | 0.04 | CM15, KM18, KM19, SM15 |
Briefing 5 | 15 | 1 | 0.04 | CM15, KM18, KM19, SM15 |
Briefing 6 | 15 | 1.5 | 0.06 | KM18, KM19, SM15 |
Written Test | 10 | 1 | 0.04 | KM18, KM19 |
This course follows continuous assessment and does not provide for a single evaluation.
The course consists of different evaluation activities:
A. Written test/essay on art direction (10%)
B. Different pieces (6) where it will be necessary to demonstrate the knowledge, skills and attitudes in carrying out specific activities (90% of the course grade). They are indicated in the Activities table.
Students will have the right to recover the course if they have been evaluated on the set of activities the weight of which is equivalent to a minimum of 2/3 parts of the total course grade. All evaluation activities are recoverable.
Non-evaluated students
It is considered that the student cannot be evaluated when some of these circumstances occur:
Second enrollment In case of second enrollment, the student will be able to carry out a single synthesis test which will consist of delivering the activities / rubrics that have not been passed during the previous course. The course grade will correspond to the synthesis test grade.
Plagiarism
The student who carries out any irregularity (copying, plagiarism, identity impersonation, …) that may lead to a significant variation in the grade of an evaluation act, will be graded with 0 this evaluation act. In case several irregularities occur, the final grade of the course will be 0.
Course programming
The detailed calendar with the content of the different sessions will be displayed on the day of the course presentation. It will also be posted on theVirtual Campus where students can find the detailed description of the exercises and practices, the various teaching materials and any necessary information for the proper follow-up of the course.
The Affinity (Publisher, Designer, Photo) or similar program will be used in the course.
In addition, students can use other programs, prior communication and agreement with the teaching staff.
Please note that this information is provisional until 30 November 2025. You can check it through this link. To consult the language you will need to enter the CODE of the subject.
Name | Group | Language | Semester | Turn |
---|---|---|---|---|
(PLAB) Practical laboratories | 51 | English | second semester | afternoon |
(TE) Theory | 5 | English | second semester | afternoon |