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Communication Structure

Code: 104764 ECTS Credits: 6
2024/2025
Degree Type Year
2503868 Communication in Organisations FB 1

Contact

Name:
Maria Corominas Piulats
Email:
maria.corominas@uab.cat

Teachers

Marta Maria Roel Vecino

Teaching groups languages

You can view this information at the end of this document.


Prerequisites

It is recommended to follow-up news about media systems (mainly in Catalonia, Spain and Europe), as well as about trends and changes in transnational markets and global communication industry.


Objectives and Contextualisation

This course provides students with an introduction to the knowledge of structural features of media systems and the communicative and cultural industries. The approach includes political, economic and social factors that contribute to the formation of these systems, and strategies of different actors (regulatory agencies, communication groups, business and professional entities, etc.).

In addition to describing the structural features of media systems, interpretation keys are provided in order to understand the reasons of their configuration. So, the historical, economic, political, social, cultural and technological framework of their development are considered.

The focus is mainly on Catalan and Spanish contexts, framed them in Western Europe. The international sphere is also present, in the context of the digital era and media globalization. The impact of the internet and digitalisation on the redesign of the communication structure will be emphasized.

The central objectives of the subject are to develop a reflective attitude and the ability to critically analyse current communicative trends.


Competences

  • Act within one's own area of knowledge, evaluating sex/gender-based inequalities.
  • Differentiate the principal theories on communication in organisations, which underpin knowledge of the discipline and its different branches.
  • Display thorough knowledge of the contemporary world in its social, economic, political and cultural dimensions.
  • Manage time efficiently and plan for short-, medium- and long-term tasks.
  • Search for, select and rank any type of source and document that is useful for creating messages.
  • Students must be capable of applying their knowledge to their work or vocation in a professional way and they should have building arguments and problem resolution skills within their area of study.
  • Students must be capable of communicating information, ideas, problems and solutions to both specialised and non-specialised audiences.
  • Students must have and understand knowledge of an area of study built on the basis of general secondary education, and while it relies on some advanced textbooks it also includes some aspects coming from the forefront of its field of study.

Learning Outcomes

  1. Cross-check information to establish its veracity, using evaluation criteria.
  2. Define the basic concepts of communication.
  3. Describe the structure of the media and its dynamics.
  4. Find what is substantial and relevant in documents within the subject.
  5. Identify the fundamental principles that structure the communication system.
  6. Interpret and discuss documents on the main theories of communication.
  7. Plan and conduct academic studies in the field of theory, history and structure of communication.
  8. Present a summary of the studies made, orally and in writing.
  9. Propose projects and actions that incorporate the gender perspective.
  10. Relate communication systems to the cultural evolution of contemporary society.
  11. Submit course assignments on time, showing the individual or group planning involved.

Content

1. Conceptual delineation and theoretical perspectives. What is a media system? Typology and characteristics. Comparing media systems.

2. Analysis of actors that contribute to the articulation of media systems: Communication groups, business associations, audience measurement bodies and telecommunications companies with businesses in the audiovisual field. The role of the State and independent regulators.

3. Analysis of media sectors: press; radio; from television to audiovisual; social media. General overview and characteristics of the offer. New services and new media. Transformation of business or consumption models.


Activities and Methodology

Title Hours ECTS Learning Outcomes
Type: Directed      
Seminars 17 0.68 2, 3, 8, 5, 6, 7, 11, 10, 4
Theory 34 1.36 2, 3, 8, 5, 6, 10
Type: Supervised      
Evaluation 3 0.12 2, 3, 8, 5, 6, 11, 10
Tutorial 5.5 0.22 2, 3, 5, 4
Type: Autonomous      
Personal study 80.5 3.22 2, 3, 5, 6, 10, 4

Two thirds of teaching (theoretical classes) will be developed with the full group and one third, in seminars with small groups.

Sessions with the whole group will mainly consist of lectures, where content related to the thematic block will be explained and doubts regarding the compulsory readings that students have to do will be solved.

Seminars will include in-depth activities, in some cases based on documents (news, academic texts or others). Current issues will be shared and discussed, with the active participation of students, in order to update the agenda and to identify key elements relating to the evolution of media systems.

The approach pf this course incorporates the gender perspective in all possible aspects, from content to the dynamics of work and student participation. Methodologies that promote gender equality and non-sexist attitudes that facilitate the intervention in the classroom of both -male and female students- will be used.

The calendar detailing the content of the different sessions will be delivered on the day of presentation of the subject. It will be uploaded to the Virtual Campus, where students will also be able to access the detailed description of exercises and practices, the various teaching materials, and any necessary information for the proper follow-up of the course.

 

Annotation: Within the schedule set by the centre or degree programme, 15 minutes of one class will be reserved for students to evaluate their lecturers and their courses or modules through questionnaires.


Assessment

Continous Assessment Activities

Title Weighting Hours ECTS Learning Outcomes
Partial exam 1 25% 1.5 0.06 2, 3, 8, 5, 10
Partial exam 2 25% 1.5 0.06 2, 3, 8, 5, 11, 10
Participation to the seminars 10% 1 0.04 1, 8, 11, 10
Seminars (ejercicios) 40% 6 0.24 1, 3, 8, 6, 7, 11, 9, 10, 4

FIRST ENROLMENT STUDENTS

Continuous evaluation

Continuous evaluation consist of the following evaluation activities and percentages:

1. Two partial examinations (test format) related to theoretical content of the subject, and representing 25% of the final grade each. Every partial examination deals with different parts of the content.

To pass the course it is necessary to pass these two exams (Minimum: 5/10 each)). If one of the two partial exams is not taken the final grade will be "not assessable".

2. Several exercises related to the issues discussed in the seminar, which will represent 40% of the final grade.

3. Intervention in seminars. Student’s intervention and participation in the seminars will be assessed qualitatively (10% of the final grade).

Recuperation

In the event of failing one or both of partial exams, students are entitled to the revaluation: there is no minimum grade, but partial examination (or examinations) has/have to be taken. In the event that the second chance of one of the two exams isn’t passed, the final grade of the subject will be the one obtained in this exam (or the average, if both are failed).

Due to their current nature, there is no second chance for activities developed in seminars.

Single evaluation

Single evaluation consist of the following evaluation activities and percentages:

  1. Knowledge control: 50% - Theoretical exam (test format) on the theoretical contents of the course. To pass the course it is compulsory to pass this exam
  2. Completion and delivery of practical exercises: 40% - Delivery of four practical exercises or communication challenges, inked to current affairs and related to the contents of the subject worked on in the seminar.
  3. Oral argumentation exercise: 10% It will take place on the same day as the knowledge control.

Recuperation

In the event of failing the knowledge control, students are entitled to second chance: there is no minimum grade, but the examination has to be taken.

SECOND ENROLMENT STUDENTS

In case of second (or third...) enrolment, students can choose between continuous examination (see above) and a single synthesis exam or final examination (test format) with second-chance option (no minimum grade, it is compulsory to have taken the examination in the first chance). The grading of the subject will correspond to the grade of the synthesis or final examination. In the event of failing the second chance examination, the final grade of the subject will be the one obtained in this (second chance) examination.

It will be understood that students from second registration who do not communicate explicitly by e-mail and within the deadline announced at the beginning of the course their evaluation option will take the synthesis test.

CALENDAR

Evaluation and reevaluation dates will be announced on the day of the presentation of the subject. Information will also be uploaded to Virtual Campus.

Plagiarism

In the event that the student performs any irregularity that may lead to a significant variation of an evaluation act, this evaluation act will be graded with 0, regardless of the disciplinary process that could be instructed. In the event, that several irregularities occur in the evaluation acts of the same subject, the final grade for this subject will be 0.


Bibliography

ALBORNOZ, Luis A.; SEGOVIA, ANA i. & ALMIRÓN, Núria (2020) Grupo Prisa: media power in contemporary Spain. Nova York: Routledge. DOI https://doi.org/10.4324/9780429297717 [Via UAB]

BIRKINBINE, Benjamin J.; GÓMEZ, Rodrigo & WASKO, Janet (2016) Global Media Giants. Nova York; Londres: Routledge http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1271614 [Via UAB]

CEREZO, Pepe (2018) Los medios líquidos: la transformación de los modelos de negocio. Barcelona: UOC  https://ebookcentral-proquest-com.are.uab.cat/lib/uab/detail.action?docID=5513924 [Via UAB]

CONSELL DE L’AUDIOVISUAL DE CATALUNYA Butlletí d’informació sobre l’audiovisual de Catalunya https://www.cac.cat/index.php/acords-recerca/biac-%28-informes-del-sector-quadrimestrals-%29 (Informes quadrimestrals)

CONSELL DE L'AUDIOVISUAL DE CATALUNYA (2023) Informe 2022. L'audiovisual a Catalunya. Barcelona: Consell de l'Audiovisual de Catalunya. https://www.cac.cat/es/acords-recerca/informes-del-sector-audiovisual

CONSELL DE L'AUDIOVISUAL DE CATALUNYA (2017) Llibre blanc de l'audiovisual de Catalunya.Barcelona: Consell de l’Audiovisual de Catalunya https://www.cac.cat/sites/default/files/2018-03/Acord_6_2017_llibre_blanc_0.pdf

FERNÁNDEZ ALONSO, Isabel (ed.) (2017) Austeridad y clientelismo. Política audiovisual en España en el contexto mediterráneo y de la crisis financiera. Barcelona: Gedisa. http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2352584 [Via UAB]

GARCÍA SANTAMARÍA, José Vicente (2016) Los grupos multimedia españoles. Análisis y estrategias. Barcelona: Editorial UOC. http://site.ebrary.com/lib/bibliotequesuab/detail.action?docID=11286116 [Via UAB] 

GIFREU, Josep (dir.) i COROMINAS, Maria (coord.) (1991) Construir l'espai català de comunicació, Barcelona: Centre d'Investigació de la Comunicació.

HALLIN, Daniel i MANCINI, Paolo (2008) Sistemas de medios comparados. Tres modelos de relación entre los medios de comunicación y la política. Barcelona: Hacer.

HARDY, Jonathan (2008) Western Media Systems. Londres: Routledge. https://ebookcentral.proquest.com/lib/uab/detail.action?pq-origsite=primo&docID=481090 [Via UAB]

HAVENS,Timothy; LOTZ, Amanda (2012) Understanding Media Industries. New York: Oxford University Press.

LAMUEDRA GRAVÁN, María (coord.) (2012) El futuro de la televisión pública. La necesaria alianza con la ciudadanía. Madrid: Editorial Popular.

LEVI, Simona (2019) #FakeYou. Fake news i desinformació, Barcelona: Raig Verd

LÓPEZ, Bernat; HUERTAS BAILÉN, Amparo; PERES-NETO, Luiz eds. (2023) Informe de la comunicació a Catalunya 2021-2022. Barcelona: Generalitat de Catalunya. Col·lecció Lexikon Informes, 8: https://ddd.uab.cat/pub/llibres/2023/284362/infcomcat_a2023.pdf

MCDONALD, Paul (2022) The Routletdge companion to media industries Londres: Routledge https://ebookcentral.proquest.com/lib/uab/detail.action?pq-origsite=primo&docID=6733218 [Via UAB]

MIGUEL DE BUSTOS, Juan Carlos & CASADO DEL RÍO, Miguel Ángel (coords.) (2012) Televisionesautonómicas. Evolución y crisis del modelo público de proximidad. Barcelona: GEDISA.

MYTTON, Graham; DIEM, Peter & HEIN VAN DAM, Piet (2016) Media Audience Research: A Guide for Professionals. Londres: Sage http://site.ebrary.com/lib/bibliotequesuab/docDetail.action?docID=11171005 [Via UAB]

NEIRA, Elena (2016) La Otra pantalla: redes sociales, móviles y la nueva televisión. Barcelona: UOC http://www.digitaliapublishing.com/a/43910 [Via UAB]

PARISER, Eli (2017) El filtro burbuja: Cómo la web decide lo que leemos y lo que pensamos, Barcelona: Penguin Random House Grupo Editorial

PAVLICK, John V; McINTOSH, Shawn (2019) Converginc Media: a new introduction to mass communication. Oxford University Press

PEIRANO, Marta (2019). El enemigo conoce el sistema: Manipulación de ideas, personas e influencias después de la economía de la atención, Barcelona: Debate

ZALLO, Ramón (2016) Tendencias encomunicación. Cultura digital y poder. Barcelona: Gedisa. https://ebookcentral.proquest.com/lib/uab/detail.action?docID=4908814 [Via UAB]

 Webs:

Barlovento Comunicación https://www.barloventocomunicacion.es/

Comisión Nacional de los Mercados y la Competencia (CNMC) – Blog https://blog.cnmc.es/

COMUNICACIÓ 21 https://comunicacio21.cat/

Guia de la radio: http://guiadelaradio.com/

 

During the semester other complementary bibliographical references and online sources will be suggested for a deeper knowledge of contents and to follow up sector current affairs.


Software

Office programs


Language list

Name Group Language Semester Turn
(SEM) Seminars 71 Spanish second semester afternoon
(SEM) Seminars 72 Catalan second semester afternoon
(TE) Theory 7 Catalan second semester afternoon