Degree | Type | Year |
---|---|---|
2503868 Communication in Organisations | FB | 1 |
You can view this information at the end of this document.
It is recommended to follow-up news about media systems (mainly in Catalonia, Spain and Europe), as well as about trends and changes in transnational markets and global communication industry.
This course provides students with an introduction to the knowledge of structural features of media systems and the communicative and cultural industries. The approach includes political, economic and social factors that contribute to the formation of these systems, and strategies of different actors (regulatory agencies, communication groups, business and professional entities, etc.).
In addition to describing the structural features of media systems, interpretation keys are provided in order to understand the reasons of their configuration. So, the historical, economic, political, social, cultural and technological framework of their development are considered.
The focus is mainly on Catalan and Spanish contexts, framed them in Western Europe. The international sphere is also present, in the context of the digital era and media globalization. The impact of the internet and digitalisation on the redesign of the communication structure will be emphasized.
The central objectives of the subject are to develop a reflective attitude and the ability to critically analyse current communicative trends.
1. Conceptual delineation and theoretical perspectives. What is a media system? Typology and characteristics. Comparing media systems.
2. Analysis of actors that contribute to the articulation of media systems: Communication groups, business associations, audience measurement bodies and telecommunications companies with businesses in the audiovisual field. The role of the State and independent regulators.
3. Analysis of media sectors: press; radio; from television to audiovisual; social media. General overview and characteristics of the offer. New services and new media. Transformation of business or consumption models.
Title | Hours | ECTS | Learning Outcomes |
---|---|---|---|
Type: Directed | |||
Seminars | 17 | 0.68 | 2, 3, 8, 5, 6, 7, 11, 10, 4 |
Theory | 34 | 1.36 | 2, 3, 8, 5, 6, 10 |
Type: Supervised | |||
Evaluation | 3 | 0.12 | 2, 3, 8, 5, 6, 11, 10 |
Tutorial | 5.5 | 0.22 | 2, 3, 5, 4 |
Type: Autonomous | |||
Personal study | 80.5 | 3.22 | 2, 3, 5, 6, 10, 4 |
Two thirds of teaching (theoretical classes) will be developed with the full group and one third, in seminars with small groups.
Sessions with the whole group will mainly consist of lectures, where content related to the thematic block will be explained and doubts regarding the compulsory readings that students have to do will be solved.
Seminars will include in-depth activities, in some cases based on documents (news, academic texts or others). Current issues will be shared and discussed, with the active participation of students, in order to update the agenda and to identify key elements relating to the evolution of media systems.
The approach pf this course incorporates the gender perspective in all possible aspects, from content to the dynamics of work and student participation. Methodologies that promote gender equality and non-sexist attitudes that facilitate the intervention in the classroom of both -male and female students- will be used.
The calendar detailing the content of the different sessions will be delivered on the day of presentation of the subject. It will be uploaded to the Virtual Campus, where students will also be able to access the detailed description of exercises and practices, the various teaching materials, and any necessary information for the proper follow-up of the course.
Annotation: Within the schedule set by the centre or degree programme, 15 minutes of one class will be reserved for students to evaluate their lecturers and their courses or modules through questionnaires.
Title | Weighting | Hours | ECTS | Learning Outcomes |
---|---|---|---|---|
Partial exam 1 | 25% | 1.5 | 0.06 | 2, 3, 8, 5, 10 |
Partial exam 2 | 25% | 1.5 | 0.06 | 2, 3, 8, 5, 11, 10 |
Participation to the seminars | 10% | 1 | 0.04 | 1, 8, 11, 10 |
Seminars (ejercicios) | 40% | 6 | 0.24 | 1, 3, 8, 6, 7, 11, 9, 10, 4 |
FIRST ENROLMENT STUDENTS
Continuous evaluation
Continuous evaluation consist of the following evaluation activities and percentages:
1. Two partial examinations (test format) related to theoretical content of the subject, and representing 25% of the final grade each. Every partial examination deals with different parts of the content.
To pass the course it is necessary to pass these two exams (Minimum: 5/10 each)). If one of the two partial exams is not taken the final grade will be "not assessable".
2. Several exercises related to the issues discussed in the seminar, which will represent 40% of the final grade.
3. Intervention in seminars. Student’s intervention and participation in the seminars will be assessed qualitatively (10% of the final grade).
Recuperation
In the event of failing one or both of partial exams, students are entitled to the revaluation: there is no minimum grade, but partial examination (or examinations) has/have to be taken. In the event that the second chance of one of the two exams isn’t passed, the final grade of the subject will be the one obtained in this exam (or the average, if both are failed).
Due to their current nature, there is no second chance for activities developed in seminars.
Single evaluation
Single evaluation consist of the following evaluation activities and percentages:
Recuperation
In the event of failing the knowledge control, students are entitled to second chance: there is no minimum grade, but the examination has to be taken.
SECOND ENROLMENT STUDENTS
In case of second (or third...) enrolment, students can choose between continuous examination (see above) and a single synthesis exam or final examination (test format) with second-chance option (no minimum grade, it is compulsory to have taken the examination in the first chance). The grading of the subject will correspond to the grade of the synthesis or final examination. In the event of failing the second chance examination, the final grade of the subject will be the one obtained in this (second chance) examination.
It will be understood that students from second registration who do not communicate explicitly by e-mail and within the deadline announced at the beginning of the course their evaluation option will take the synthesis test.
CALENDAR
Evaluation and reevaluation dates will be announced on the day of the presentation of the subject. Information will also be uploaded to Virtual Campus.
Plagiarism
In the event that the student performs any irregularity that may lead to a significant variation of an evaluation act, this evaluation act will be graded with 0, regardless of the disciplinary process that could be instructed. In the event, that several irregularities occur in the evaluation acts of the same subject, the final grade for this subject will be 0.
ALBORNOZ, Luis A.; SEGOVIA, ANA i. & ALMIRÓN, Núria (2020) Grupo Prisa: media power in contemporary Spain. Nova York: Routledge. DOI https://doi.org/10.4324/9780429297717 [Via UAB]
BIRKINBINE, Benjamin J.; GÓMEZ, Rodrigo & WASKO, Janet (2016) Global Media Giants. Nova York; Londres: Routledge http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1271614 [Via UAB]
CEREZO, Pepe (2018) Los medios líquidos: la transformación de los modelos de negocio. Barcelona: UOC https://ebookcentral-proquest-com.are.uab.cat/lib/uab/detail.action?docID=5513924 [Via UAB]
CONSELL DE L’AUDIOVISUAL DE CATALUNYA Butlletí d’informació sobre l’audiovisual de Catalunya https://www.cac.cat/index.php/acords-recerca/biac-%28-informes-del-sector-quadrimestrals-%29 (Informes quadrimestrals)
CONSELL DE L'AUDIOVISUAL DE CATALUNYA (2023) Informe 2022. L'audiovisual a Catalunya. Barcelona: Consell de l'Audiovisual de Catalunya. https://www.cac.cat/es/acords-recerca/informes-del-sector-audiovisual
CONSELL DE L'AUDIOVISUAL DE CATALUNYA (2017) Llibre blanc de l'audiovisual de Catalunya.Barcelona: Consell de l’Audiovisual de Catalunya https://www.cac.cat/sites/default/files/2018-03/Acord_6_2017_llibre_blanc_0.pdf
FERNÁNDEZ ALONSO, Isabel (ed.) (2017) Austeridad y clientelismo. Política audiovisual en España en el contexto mediterráneo y de la crisis financiera. Barcelona: Gedisa. http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2352584 [Via UAB]
GARCÍA SANTAMARÍA, José Vicente (2016) Los grupos multimedia españoles. Análisis y estrategias. Barcelona: Editorial UOC. http://site.ebrary.com/lib/bibliotequesuab/detail.action?docID=11286116 [Via UAB]
GIFREU, Josep (dir.) i COROMINAS, Maria (coord.) (1991) Construir l'espai català de comunicació, Barcelona: Centre d'Investigació de la Comunicació.
HALLIN, Daniel i MANCINI, Paolo (2008) Sistemas de medios comparados. Tres modelos de relación entre los medios de comunicación y la política. Barcelona: Hacer.
HARDY, Jonathan (2008) Western Media Systems. Londres: Routledge. https://ebookcentral.proquest.com/lib/uab/detail.action?pq-origsite=primo&docID=481090 [Via UAB]
HAVENS,Timothy; LOTZ, Amanda (2012) Understanding Media Industries. New York: Oxford University Press.
LAMUEDRA GRAVÁN, María (coord.) (2012) El futuro de la televisión pública. La necesaria alianza con la ciudadanía. Madrid: Editorial Popular.
LEVI, Simona (2019) #FakeYou. Fake news i desinformació, Barcelona: Raig Verd
LÓPEZ, Bernat; HUERTAS BAILÉN, Amparo; PERES-NETO, Luiz eds. (2023) Informe de la comunicació a Catalunya 2021-2022. Barcelona: Generalitat de Catalunya. Col·lecció Lexikon Informes, 8: https://ddd.uab.cat/pub/llibres/2023/284362/infcomcat_a2023.pdf
MCDONALD, Paul (2022) The Routletdge companion to media industries Londres: Routledge https://ebookcentral.proquest.com/lib/uab/detail.action?pq-origsite=primo&docID=6733218 [Via UAB]
MIGUEL DE BUSTOS, Juan Carlos & CASADO DEL RÍO, Miguel Ángel (coords.) (2012) Televisionesautonómicas. Evolución y crisis del modelo público de proximidad. Barcelona: GEDISA.
MYTTON, Graham; DIEM, Peter & HEIN VAN DAM, Piet (2016) Media Audience Research: A Guide for Professionals. Londres: Sage http://site.ebrary.com/lib/bibliotequesuab/docDetail.action?docID=11171005 [Via UAB]
NEIRA, Elena (2016) La Otra pantalla: redes sociales, móviles y la nueva televisión. Barcelona: UOC http://www.digitaliapublishing.com/a/43910 [Via UAB]
PARISER, Eli (2017) El filtro burbuja: Cómo la web decide lo que leemos y lo que pensamos, Barcelona: Penguin Random House Grupo Editorial
PAVLICK, John V; McINTOSH, Shawn (2019) Converginc Media: a new introduction to mass communication. Oxford University Press
PEIRANO, Marta (2019). El enemigo conoce el sistema: Manipulación de ideas, personas e influencias después de la economía de la atención, Barcelona: Debate
ZALLO, Ramón (2016) Tendencias encomunicación. Cultura digital y poder. Barcelona: Gedisa. https://ebookcentral.proquest.com/lib/uab/detail.action?docID=4908814 [Via UAB]
Webs:
Barlovento Comunicación https://www.barloventocomunicacion.es/
Comisión Nacional de los Mercados y la Competencia (CNMC) – Blog https://blog.cnmc.es/
COMUNICACIÓ 21 https://comunicacio21.cat/
Guia de la radio: http://guiadelaradio.com/
During the semester other complementary bibliographical references and online sources will be suggested for a deeper knowledge of contents and to follow up sector current affairs.
Office programs
Name | Group | Language | Semester | Turn |
---|---|---|---|---|
(SEM) Seminars | 71 | Spanish | second semester | afternoon |
(SEM) Seminars | 72 | Catalan | second semester | afternoon |
(TE) Theory | 7 | Catalan | second semester | afternoon |