Degree | Type | Year |
---|---|---|
2503873 Interactive Communication | OB | 3 |
You can view this information at the end of this document.
No previous requirements are necessary to take this subject.
Learning to develop a business plan based on one's own idea.
Find opportunities in a given market based on their study and the use of techniques to promote creativity.
To learn the essential legal and juridical aspects of business.
Explain how innovation has become a driving force for economic and social change, and how this innovation affects the typology and internal and external characteristics of the companies that are created.
Analyse successful initiatives and good practices developed by entrepreneurs in the field of digital communication.
Study the basic managerial and economic aspects of business management, as well as the basic ethical issues that should be considered in a company.
1. INTRODUCTION TO ENTREPRENEURSHIP AND THE CREATION OF COMPANIES. Key concepts. Business plan. Innovation and creativity.
2. THE DIGITAL COMPANY IN ITS ENVIRONMENT. Macro environment (PESTLE) and main macroeconomic indicators and micro environment (market research). Types of legal-economic structure of companies. Non-profit organizations. Business ethics.
3. MARKETING AND DIGITAL BUSINESS MODELS. Marketing objectives and strategies (marketing plan, 4 P's). Business models and communication strategies.
4. PRODUCTION AND ORGANIZATION. Leadership. Organization chart. Processes, resources and production costs (production plan).
5. FINANCIAL PLAN AND FUNDING SOURCES. Investments and funding sources. Planning instruments and economic-financial information: budgets and annual accounts (financial plan).
Title | Hours | ECTS | Learning Outcomes |
---|---|---|---|
Type: Directed | |||
Lectures | 28 | 1.12 | 7, 8, 9, 10, 21, 22 |
Practical workshop | 10 | 0.4 | 9, 14, 20, 21, 24 |
Seminars | 10 | 0.4 | 7, 9, 14, 20, 24 |
Type: Supervised | |||
Analysis, approach and oral presentation of real cases and case studies | 4 | 0.16 | 7, 20, 21, 24 |
Tutorial | 3 | 0.12 | 14, 20, 21, 24 |
Type: Autonomous | |||
Oral presentations | 4 | 0.16 | 7, 8, 9, 10, 14, 20, 21, 22, 24 |
Personal study | 15 | 0.6 | 6, 7, 8, 10, 22 |
Preparation of works & practices | 42 | 1.68 | 7, 8, 9, 10, 14, 20, 21, 22, 24 |
Reading | 4 | 0.16 | 6, 10, 22 |
The course consists of a theoretical part and a practical part that will be conducted in person.
In the theoretical part, an introduction to the main concepts of entrepreneurship and business creation will be provided, complemented by exercises, readings, and other digital resources.
In the practical part, knowledge of entrepreneurship and business creation will be deepened through exercises and analysis of real cases, with the aim of providing tools to develop a project based on a personal idea or a problem provided by a real organization, which will be presented during the last sessions of the course.
The teaching methodology may be modified once the course instructor is established.
Annotation: Within the schedule set by the centre or degree programme, 15 minutes of one class will be reserved for students to evaluate their lecturers and their courses or modules through questionnaires.
Title | Weighting | Hours | ECTS | Learning Outcomes |
---|---|---|---|---|
Class attendance and participation | 10% | 5 | 0.2 | 9, 10, 20, 22, 24 |
Final group practical work | 40% | 10 | 0.4 | 1, 2, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 16, 17, 18, 19, 20, 21, 22, 24 |
Individual theory exam | 40% | 10 | 0.4 | 6, 10, 20, 22 |
Oral presentation of the work | 10% | 5 | 0.2 | 3, 5, 7, 15, 20, 21, 23 |
To pass the course, you must choose one of the following 3 options:
To pass the course, you must attend at least 80% of all classes and obtain an average grade of 5 out of 10. To average the grades, all tests that make up parts A and B must be passed individually. Otherwise, the course will be failed, and only the recovery option will remain. Continuous assessment is structured as follows:
A) 40% Individual theoretical exam
B) 40% Final group practical project
C) 10% Oral presentation of the project
D) 10% Attendance and participation
To opt for the single assessment, students must request it during the month of February. In this case, class attendance will be recommended but not mandatory. To average the grades and pass the course, all tests that make up parts A and B must be passed individually. Otherwise, the course will be failed, and only the recovery option will remain. The single assessment is structured as follows:
A) 50% Individual theoretical exam
B) 50% Final individual practical project
To opt for the synthesis test, students must request it during the month of February. Only second-time enrolled students can opt for the final and unique synthesis test. There is no right to recovery. This exam will be held on the recovery day and will be the same exam as the recovery for the rest of the students.
Recovery
Students will only be entitled to recover the course if they have been evaluated for all activities and have obtained a grade lower than 5.
Warnings
De Mateo, Rosario; Laura Bergés; Marta Sabater (2009) Gestión de empresas de comunicación. Sevilla/Zamora: Comunicación Social.
Cerezo, Pepe. (2019) Los medios ante los modelos de suscripción. Barcelona. Editorial UOC
Covey, Stephen. (2016). Los 7 hábitos de la gente altamente efectiva. Barcelona: Paidós.
Laloux, F. (2015). Reinventar las organizaciones: Una guía para crear organizaciones inspiradas en el siguiente estadio de consciencia humana (A. Gumbau, Trad.). Editorial Arpa.
Observatorio del Emprendimiento de España. (2024). Informe GEM España 2023-2024.
OECD/Eurostat. Oslo Manual 2018: Guidelines for Collecting, Reporting and Using Data on Innovation, 4th Edition
Sáinz de Vicuña Ancín, Jose Maria. (2021). El plan de marketing digital en la práctica (23rd ed.). Madrid: ESIC.
Salaverría, Ramon. (2020) Digital Native News Media: Trends and Challenges. Media and Communication, 2020, Volume 8, Issue 2.
Ries, Eric (2011). The lean startup: How today's entrepreneurs use continuous innovation to create radically successful businesses.
Office software.
Name | Group | Language | Semester | Turn |
---|---|---|---|---|
(SEM) Seminars | 61 | Spanish | second semester | afternoon |
(SEM) Seminars | 62 | Catalan/Spanish | second semester | afternoon |
(TE) Theory | 6 | Spanish | second semester | afternoon |