Degree | Type | Year |
---|---|---|
2501935 Advertising and Public Relations | OB | 2 |
You can view this information at the end of this document.
They have not been described.
Block 1: Context
Block 2: Design Foundations
Block 3: Production
Block 4: Typography
Block 5: Color
Block 6: Graphics
Block 7: Graphic Architecture
Block 8: Graphic Aesthetics
Title | Hours | ECTS | Learning Outcomes |
---|---|---|---|
Type: Directed | |||
Theory | 15 | 0.6 | KM33 |
Works | 37.5 | 1.5 | CM30, CM31, CM32, KM33, SM30 |
Type: Supervised | |||
Tutorials | 7.5 | 0.3 | CM30, CM31, CM32, KM33 |
Type: Autonomous | |||
Works | 82.5 | 3.3 | CM31, CM32, SM30 |
Theoretical sessions will be combined with practical exercises.
Annotation: Within the schedule set by the centre or degree programme, 15 minutes of one class will be reserved for students to evaluate their lecturers and their courses or modules through questionnaires.
Title | Weighting | Hours | ECTS | Learning Outcomes |
---|---|---|---|---|
1. Advertising design: Visual (illustrations). | 15 | 0.5 | 0.02 | CM30, CM31, SM30 |
2. Advertising design: text (typographic) | 15 | 0.5 | 0.02 | CM30, CM31, SM30 |
3. Visual Image Book | 20 | 1 | 0.04 | CM30, CM31, CM32, KM33, SM30 |
4. Applications of Visual Image Book | 25 | 1.5 | 0.06 | CM30, CM31, CM32, SM30 |
5. Theoretical Exam | 20 | 3 | 0.12 | KM33 |
6. Portfolio | 5 | 1 | 0.04 | CM30, CM31, CM32, SM30 |
Continuous evaluation consists of developing the following activities:
1. Exam, 20% of the final grade
2. Theoretical and practical activities
1. 2.1 Activity Portfolio 5% of the final grade
2. 2.2 MIV applications 25% on the final grade
3. 2.3 Visual Image Manual (MIV) 20% on the final grade
4. 2.4 Advertising Graphic Piece: Textual (typography) 15% of the final grade
5. 2.5 Advertising Graphic Piece: Visual (graphics) 15% on the final grade.
In order to pass the subject, it will be necessary to obtain a minimum grade of 5 in each of the activities.
Retaking the activities.
Students will have the right to retake the subject if they have been evaluated from the set of activities, the weight of which is a minimum of 2/3 of the total grade of the subject.
All the activities of the subject are recoverable.
Second enrolment
In the case of a second enrolment, students will be able to take a single synthesis test that will consist of submitting the activities/rubrics that had not been passed during the previous year.
The grade of the subject will correspond to the grade of the final exam.
Students not evaluated
Students will not be considered to be evaluated when the teacher detects signs of copying or plagiarism in the activities.
Plagiarism
Students who make any irregularity (copying, plagiarism, identity theft,...) that may lead to a significant variation in the grade of an evaluation act will be graded with 0 in that evaluation act. In the event that there are several irregularities, the final grade of the subject will be 0.
Subject programming
The detailed calendar with the content of the different sessions will be presented on the day of presentation of the subject. It will also be posted on the Virtual Campus where students will be able to find the detailed description of the exercises and practices, the various teaching materials and any information necessary for the proper monitoring of the subject. In the event of a change of teaching modality for health reasons, the teaching staff will inform of the changes that will occur in the programming of the subject and in the teaching methodologies.
This subject does not include single assessment.
Blanchard, Gérard (1990). La letra. CEAC, Barcelona
Buzzard, Nick. (1991) Cómo combinar y elegir colores para el diseño gráfico. Gustavo Gili. Barcelona.
Colyer, Martin. (1999) Cómo encargar ilustraciones. Gustavo Gili.BCN.
Landa, Robin (2004) El diseño en la publicidad. Anaya Multimedia. Madrid
Lewandowsky, Pina /Zeischegg, Francis (2005) Guía práctica de diseño digital. Parramón. BCN
March, Marion. (1988) Tipografía creativa. Gustavo Gili. Barcelona.
Marshall, Hugh. (1990) Diseño fotográfico. Gustavo Gili. Barcelona 90.
Mazzeo, Cecilia. Diseño y sistema : bajo la punta del iceberg. BUENOS AIRES, Ediciones Infinito, 2017 https://ebookcentral-proquest-com.are.uab.cat/lib/uab/reader.action?docID=4870584
Pape, Ian. (1992) Cómo combinar y elegir tipografía para el diseño gráfico. Gustavo Gili. Barcelona.
Perfect, Christopher (1994). Guia completa de la tipografía. Blume. Barcelona
Puente Balsells, Ma Luz ; Francisco Viñals Carrera. Grafología digital, tipográfica y del diseño visual. Barcelona : Editorial UOC, abril 2019 https://cataleg.uab.cat/iii/encore/record/C__Rb2083370?lang=cat
Tena, Daniel (2005) Diseño Gráfico y Comunicación. Pearson Prentice Hall. Madrid.
—, (2011) Diseñar para comunicar. Editorial Bosch. Barcelona.
—, (2017)Diseño Gráfico Publicitario. Editorial Síntesis. Madrid.
West, Suzanne (1991). Cuestión de Estilo. ACK Publish, Madrid.
The course will use the programs Affinity Publisher, Affinity Photo and, as a reading tool, Acrobat Reader.
The teachers will spend five and two hours, respectively, in the training of the first two.
At the same time, the teaching staff will provide online resources so that the student can complement their training, if they consider it, with unlimited dedication.
Name | Group | Language | Semester | Turn |
---|---|---|---|---|
(PLAB) Practical laboratories | 51 | Catalan | first semester | afternoon |
(PLAB) Practical laboratories | 52 | Spanish | first semester | afternoon |
(PLAB) Practical laboratories | 53 | Catalan | first semester | afternoon |
(TE) Theory | 5 | Catalan | first semester | afternoon |