Tourist Office Management
Code: 101225 ECTS Credits: 3| Degree | Type | Year |
|---|---|---|
| 2500894 Tourism | OT | 4 |
Contact
- Name:
- Philippe Verdoodt Carazo
- Email:
- philippe.verdoodt@uab.cat
Teachers
- Philippe Verdoodt
Teaching groups languages
You can view this information at the end of this document.
Prerequisites
There are no prerequisites
Objectives and Contextualisation
On completing this subject, students should be able to:
- Understand the mission, the environment and the planning of tourist offices, as well as their different functions or tasks
- Know how to design the services of the tourist offices and to learn about the public and / or users of these services.
- Organize, design and provide these services.
- Learn the professional competencies required for each of the functions of the tourism office, as well as the conditions and infrastructure required to carry out the services in an effective and appropriate way.
- Learn how to perform quality control in order to achieve an adequate level of customer satisfaction
Gender Equality Activities will be applied in this course to indicate the importance of this question for students personal and professional development.
Competences
- Apply the concepts related to tourism products and businesses (economy and finance, human resources, commercial policy, markets, operations and strategy) in the different parts of the sector.
- Define and apply objectives, strategies and commercial policies in tourism businesses and entities.
- Demonstrate knowledge and understanding of the tourism phenomenon from the perspective of sustainability and quality management.
- Have a business vision, pinpoint the customer's needs and pre-empt possible changes in the environment.
- Identify the legal framework governing tourism activities and the entities that conduct them.
- Propose creative alternative solutions to problems arising in the field of tourism management, planning, businesses and products.
- Show initiative and an entrepreneurial approach to business creation and management in the tourism sector.
- Use communication techniques at all levels.
- Work in a team.
Learning Outcomes
- Apply the business concepts company related to tourism products and organisations in the different parts and activities of the sector.
- Develop the principles and criteria of sustainability and quality management in tourism and extend them to other activities.
- Have a business vision, pinpoint the customer's needs and pre-empt possible changes in the environment.
- Identify and apply the elements of public law (administrative law, tax law and tourism law) and private law that regulate certain tourism activities and entities.
- Identify objectives and strategies of the different components of the tourism sector: travel agencies, tourist offices, organisation of conferences and other events, theme parks, etc.
- Propose creative alternative solutions to planning and management problems in departments, activities or services in new areas of the tourism sector and in special tourism entities and products.
- Show initiative and an entrepreneurial approach in the case of departments, activities, functions and entities of other types, to improve tourism management.
- Use communication techniques at all levels.
- Work in a team.
Content
Topic 1. The concept of Tourist Office. Modalities, functions and regulation
Topic 2. Users of the Tourist Office. Partners. Public and private sector.
Topic 3. The professionals of the Tourist Office
Topic 4. Services catalogue of the tourist office. Comparing systems
Topic 5. Tourist Information. Services at the destination.
Topic 6. Comunication of the destination. Internet and Social networks
Topic 7. Quality and innovation
Activities and Methodology
| Title | Hours | ECTS | Learning Outcomes |
|---|---|---|---|
| Type: Directed | |||
| Classroom | 16 | 0.64 | 3, 4, 5, 8 |
| Type: Supervised | |||
| Online work | 12 | 0.48 | 2, 4, 5, 7, 8 |
| Tutorials | 13 | 0.52 | 5, 7, 8 |
| Type: Autonomous | |||
| Students Work | 6 | 0.24 | 1, 2, 5, 6 |
| Study | 20 | 0.8 | 1, 2, 3, 4, 5, 9 |
Language of the course: English
The course will have distinct dynamics methodological
- Theoretical session of the course: Sessions methodology combined magistral and practices classes. The classes will, often, audiovisual (viewing of a video to support the theory, power point presentations, etc.).
- Methodology for the practical part of the subject: Production and presentation in class exercises related to create a new tourist product. The process of implementation and clarification of queries performed entirely in a virtual environment.
- Methodology the learning part of the course (Virtual Campus): Campus platform virtual be used as a primary environment for the exchange of information, consultation and debate. Participation is mandatory.
Annotation: Within the schedule set by the centre or degree programme, 15 minutes of one class will be reserved for students to evaluate their lecturers and their courses or modules through questionnaires.
Assessment
Continous Assessment Activities
| Title | Weighting | Hours | ECTS | Learning Outcomes |
|---|---|---|---|---|
| Online Activities | 20% | 0 | 0 | 1, 2, 6, 8 |
| Oral Presentations, Works | 40% | 6 | 0.24 | 2, 3, 5, 6, 7, 8, 9 |
| Theorical Exam | 40% | 2 | 0.08 | 1, 4 |
The assessment of this course will consist of:
- Participation in the virtual classroom, worth 20%.
- Completion of assignments and oral presentations in class, worth 40%.
- Completion of an exam, which will include both theoretical questions and aspects related to the practical part of the course, worth 40%.
To pass the course (both continuous assessment and single assessment), the exam and practical assignments must be completed. The course cannot be passed with the exam alone.
The course will be graded as NOT EVALUABLE when the student attends less than half of the assessment activities and/or does not attend the final exam.
Bibliography
Arcarons, R., González, F., Miralbell, O. i Pallàs, J.M. (2010). Gestión Pública del Turismo, Editorial UOC, Barcelona.
Chías J. (1991). El Mercado Son Personas. McGraw-Hill. Madrid
Miralbell, O. (2011). Gestión de Oficinas de Turismo. Editorial UOC, Barcelona.
Marketing the competitive destination of the future - Buhalis, D
The Competitive Destination: A Sustainable Tourism Perspective - Ritchie, J. R. B., & Crouch, G. I.
Tourism Marketing: A Collaborative Approach - Fyall, A., & Garrod, B.
Destination competitiveness: determinants and indicators - Dwyer, L., & Kim, C.
Destination Marketing Organisations - Pike, S.
Software
There isn't.
Language list
| Name | Group | Language | Semester | Turn |
|---|---|---|---|---|
| (TE) Theory | 1 | English | first semester | morning-mixed |
| (TE) Theory | 2 | English | first semester | morning-mixed |