Degree | Type | Year | Semester |
---|---|---|---|
2502904 Hotel Management | OT | 4 | 2 |
To check the language/s of instruction, you must click on "Methodolody" section of the course guide.
No previous requirement is necessary to study this subject.
The subject will help the students to know the basic aspects to consider to a correct revenue management application in different type of business. The students also know how to create different rates and how to segment the demand to achieve the maximum business profitability at any moment.
Learning objectives:
Teaching language: English
The teaching methodology of the subject combines the master classes that are applied for the teaching of some key concepts with the practical classes where to apply all the covered aspects to the master classes.
Annotation: Within the schedule set by the centre or degree programme, 15 minutes of one class will be reserved for students to evaluate their lecturers and their courses or modules through questionnaires.
Title | Hours | ECTS | Learning Outcomes |
---|---|---|---|
Type: Directed | |||
Lectures | 12 | 0.48 | 1 |
Test | 2 | 0.08 | 1 |
Type: Supervised | |||
Practical activities | 6 | 0.24 | 1 |
Type: Autonomous | |||
Practical activities | 10 | 0.4 | 1 |
Study | 17 | 0.68 | 1 |
The evaluation of this subject follows two models:
a) Continuous assessment. The final grade of the subject will be calculated as follows: performance of class exercises (30% of final mark), analysis practical activities (30% of final mark) and exam (40% of final mark.
b) Unique evaluation. Students who choose the unique evaluation system will have to submit a portfolio with 6 practical activities (40% of the final grade), complete the subject questionnaires (15% of the final grade), and take an exam (45% of the final grade).
"The resit of the subject through unique evaluation will follow the same procedure as for the rest of the students, and to be eligible for re-evaluation, it will be necessary for the student to have obtained a minimum of 3.5 in the set of evidences that comprise the unique evaluation."
Re-evaluation. For students who have not passed the unique evaluation exam and have obtained a grade between 3.5 and 4.9, there will be a re-evaluation exam. The maximum grade to be obtained in this exam is 5 out of 10.
Title | Weighting | Hours | ECTS | Learning Outcomes |
---|---|---|---|---|
Analysis practical activities | 30% of final mark | 13 | 0.52 | 1 |
Class exercises | 30% of final mark | 13 | 0.52 | 1 |
Continuous assessment test | 40% of final mark | 2 | 0.08 | 1 |
Huefner, Ronald J. Revenue Management : a Path to Increased Profits / Ronald J. Huefner. Second edition. New York, New York (222 East 46th Street, New York, NY 10017): Business Expert Press, 2015. Print.
Gallego, Guillermo., and Huseyin. Topaloglu. Revenue Management and Pricing Analytics by Guillermo Gallego, Huseyin Topaloglu. 1st ed. 2019. New York, NY: Springer New York, 2019. Web.
Helmold, Marc. Total Revenue Management (TRM) Case Studies, Best Practices and Industry Insights / by Marc Helmold. 1st ed. 2020. Cham: Springer International Publishing, 2020. Web.
Kimes, Sheryl. Sherri Kimes. https://www.sherrikimes.com/
Talluri, Kalyan T., and Garrett Van Ryzin. The Theory and Practice of Revenue Management / Kalyan T. Talluri, Garrett J. van Ryzin. 1st ed. 2004. Boston, Massachusetts: Kluwer Academic Publishers, 2004. Web.
Talón, Pilar, Lydia. González, and Mónica. Segovia Pérez. Yield revenue management en el sector hotelero : estrategias e implantación / Pilar Talón Ballestero, Lydia González Serrano, Mónica Segovia Pérez. Collado Villaba, Madrid: Delta, 2012. Print.
No specific software is used