Degree | Type | Year | Semester |
---|---|---|---|
2501925 Food Science and Technology | OB | 4 | 1 |
You can check it through this link. To consult the language you will need to enter the CODE of the subject. Please note that this information is provisional until 30 November 2023.
To take this course there is no prerequisite.
Main objective:
To unveil the fundamentals of psychology applied to marketing, considering aspects of the individual's own functioning (individual variables, basic psychological processes), as well as sociocultural factors (interpersonal and social variables) that may influence the acquisition or purchase process of a product or a service, as well as to describe the impact of all these variables on the different business' decisions and communication strategies.
The specific objectives are:
The development of the course is based on the following activities:
Annotation: Within the schedule set by the centre or degree programme, 15 minutes of one class will be reserved for students to evaluate their lecturers and their courses or modules through questionnaires.
Title | Hours | ECTS | Learning Outcomes |
---|---|---|---|
Type: Directed | |||
Autonomous tasks | 22 | 0.88 | |
Practical lessons and seminars | 10 | 0.4 | |
Theoretical classes (lectures or master classes of theory) | 15 | 0.6 | 3, 4, 8, 6 |
Continuous evaluation
The competencies of this subject will be evaluated through the following learning pieces of evidence:
To pass the subject, both learning pieces of evidence (Ev1 and Ev2) must be approved with a minimum grade of 5 in each. In case of not attending to the first evaluation call for Ev1 or failing it, the maximum grade that can be obtained on this Ev1 on the recovery call will be 5.
Class attendance is not mandatory nor does it count to the final grade.
Single assessment
The competencies of this subject will be evaluated through the following learning pieces of evidence:
To pass the subject, both learning pieces of evidence (Ev1 and Ev2) must be approved with a minimum grade of 5 in each. In case of not attending to the first evaluation call for Ev1 or failing it, the maximum grade that can be obtained on this Ev1 on the recovery call will be 5. The same assessment system as for the continuous evaluation will be applied.
The submission date for the written work and its corresponding oral presentation (Ev2) will be both carried out on the same day the single assessment (Ev1) is scheduled.
Class attendance is not mandatory nor does it count to the final grade.
The continuous evaluation will be carried out on the same day as the single assessment.
Title | Weighting | Hours | ECTS | Learning Outcomes |
---|---|---|---|---|
Final test with multiple choice questions | 50% | 3 | 0.12 | 2, 3, 5, 8, 9, 6, 10, 12 |
Mandatory complementary activities | 10% | 3 | 0.12 | 1, 15, 14, 2, 3, 8, 9, 6, 12 |
Oral exposition | 10% | 0 | 0 | 1, 15, 14, 2, 9, 6 |
Written report | 30% | 22 | 0.88 | 1, 15, 14, 11, 2, 3, 4, 5, 7, 8, 9, 6, 12, 13 |
BOOKS
SCIENTIFIC JOURNALS
None.