Degree | Type | Year | Semester |
---|---|---|---|
2501935 Advertising and Public Relations | OB | 2 | 1 |
You can check it through this link. To consult the language you will need to enter the CODE of the subject. Please note that this information is provisional until 30 November 2023.
They have not been described.
TOPIC 1. PROCEDURE
Block 1 Subjects and Objects
Block 2 Production
TOPIC 2. ELEMENTS
Block 3 Tipometry
Block 4 Typography
Block 5 Color
Block 6 Graphics
Block 7 Graphic architecture:
TOPIC 3. FOUNDATIONS
Block 8 Design rationale
Block 9 Graphic Aesthetics
Theoretical sessions will be combined with practical exercises.
Annotation: Within the schedule set by the centre or degree programme, 15 minutes of one class will be reserved for students to evaluate their lecturers and their courses or modules through questionnaires.
Title | Hours | ECTS | Learning Outcomes |
---|---|---|---|
Type: Directed | |||
Theory | 15 | 0.6 | |
Works | 37.5 | 1.5 | 18, 19 |
Type: Supervised | |||
Tutorials | 7.5 | 0.3 | 18 |
Type: Autonomous | |||
Works | 82.5 | 3.3 | 19 |
Continuous assessment consists of carrying out the following activities:
1. Examination, 30% of the final grade
2. Theoretical-practical activities
2.1 Portfolio activity, 5% of the final grade.
2.2 IVM Applications 20% of the final mark
2.3 Visual Image Manual (MIV) 15% of the final mark
2.4 Advertising Graphic Piece: Textual (typography) 15% of the final grade
2.5 Advertising Graphic Piece: Visual (graphics) 15% of the final mark.
In order to pass the course, a minimum mark of 5 must be obtained in each of the activities.
Recovery
Students will have the right to recover the course if they have been evaluated on all the activities, the weight of which is a minimum of 2/3 of the total grade of the course.
All the activities of the subject are recoverable.
Second Registration
In the case of a second registration the students can do a single proof of synthesis that will consist of a delivery, activities that had not been approved during the previous academic course.
The qualification of the subject will correspond to the qualification of the synthesis test.
Non qualified students
It will be considered that the students cannot be evaluated when the teachers detect signs of copying or plagiarism in the activities.
Copy and plagiarism
Students who commit any kind of irregularity (copy, plagiarism, identity theft...) that can lead to a significant variation of the qualification of an evaluation, will be qualified with a 0. In case of several irregularities, the final grade of the subject will be 0.
Subject Planning
The calendar will be available on the first day of class. Students will find all information on the Virtual Campus: the description of the activities, teaching materials, and any necessary information for the proper follow-up of the subject. In case of a change of teaching modality for health reasons, teachers will make readjustments in the schedule and methodologies.
In this subject there is no single evaluation.
Title | Weighting | Hours | ECTS | Learning Outcomes |
---|---|---|---|---|
1. Advertising design: Visual (illustrations). | 15 | 0.5 | 0.02 | 18, 4, 17, 16, 14, 19 |
2. Advertising design: text (typographic) | 15 | 0.5 | 0.02 | 18, 4, 17, 16, 14 |
3. Visual Image Book | 15 | 1 | 0.04 | 6, 2, 1, 18, 3, 4, 7, 9, 8, 21, 10, 11, 12, 13, 17, 16, 14, 19, 5, 20 |
4. Applications of Visual Image Book | 20 | 1.5 | 0.06 | 6, 2, 1, 18, 3, 4, 7, 9, 8, 21, 10, 11, 12, 17, 16, 14, 15, 19, 5, 20 |
5. Theoretical Exam | 30 | 3 | 0.12 | 17, 15, 19 |
6. Portfolio | 5 | 1 | 0.04 | 6, 18, 11, 17, 14, 19, 20 |
Blanchard, Gérard (1990). La letra. CEAC, Barcelona
Buzzard, Nick. (1991) Cómo combinar y elegir colores para el diseño gráfico. Gustavo Gili. Barcelona.
Colyer, Martin. (1999) Cómo encargar ilustraciones. Gustavo Gili.BCN.
Landa, Robin (2004) El diseño en la publicidad. Anaya Multimedia. Madrid
Lewandowsky, Pina /Zeischegg, Francis (2005) Guía práctica de diseño digital. Parramón. BCN
March, Marion. (1988) Tipografía creativa. Gustavo Gili. Barcelona.
Marshall, Hugh. (1990) Diseño fotográfico. Gustavo Gili. Barcelona 90.
Mazzeo, Cecilia. Diseño y sistema : bajo la punta del iceberg. BUENOS AIRES, Ediciones Infinito, 2017 https://ebookcentral-proquest-com.are.uab.cat/lib/uab/reader.action?docID=4870584
Pape, Ian. (1992) Cómo combinar y elegir tipografía para el diseño gráfico. Gustavo Gili. Barcelona.
Perfect, Christopher (1994). Guia completa de la tipografía. Blume. Barcelona
Puente Balsells, Ma Luz ; Francisco Viñals Carrera. Grafología digital, tipográfica y del diseño visual. Barcelona : Editorial UOC, abril 2019 https://cataleg.uab.cat/iii/encore/record/C__Rb2083370?lang=cat
Tena, Daniel (2005) Diseño Gráfico y Comunicación. Pearson Prentice Hall. Madrid.
—, (2011) Diseñar para comunicar. Editorial Bosch. Barcelona.
—, (2017)Diseño Gráfico Publicitario. Editorial Síntesis. Madrid.
West, Suzanne (1991). Cuestión de Estilo. ACK Publish, Madrid.
The course will use the programs Affinity Publisher, Affinity Photo and, as a reading tool, Acrobat Reader.
The teachers will spend five and two hours, respectively, in the training of the first two.
At the same time, the teaching staff will provide online resources so that the student can complement their training, if they consider it, with unlimited dedication.