This version of the course guide is provisional until the period for editing the new course guides ends.

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2022/2023

Events Management

Code: 43788 ECTS Credits: 6
Degree Type Year Semester
4316022 Sport Management OB 0 2

Contact

Name:
Ricard Esparza Masana
Email:
ricard.esparza@uab.cat

Use of Languages

Principal working language:
spanish (spa)

Other comments on languages

Modalidad on line

External teachers

David Hidalgo
Roser de Puig

Prerequisites

There are no prerequisites

Objectives and Contextualisation

The main objective is that students can start studying events in general and particularly in the sports field. For this, students will be provided with the basic activation tools for decision making in the field of sports management. Specifically, the objectives at the training level are:


• Analyze the different types of events according to their magnitude, impact and temporality
• Develop appropriate models for each type of event.
• Analyze the process of preparing and presenting applications, planning the calendar adapted to the event with its intermediate milestones.
• Develop a minimum organizational structure for it
• Estimate a budget and analyzing its impact,
• Establish the elements of the communication and promotion strategy of the event.
• Introduce the operations plan operations of an event, as well as the legacy it leaves at the venue and its economic impact.

Competences

  • Apply tools and methodologies which facilitate creative and innovative thinking in everyday situations related to the environment of sports business.
  • Be able to reason autonomously and critically on business topics and issues applied to sports environments.
  • Communicate and justify conclusions clearly and unambiguously to both specialist and non-specialist audiences.
  • Continue the learning process, to a large extent autonomously.
  • Lead a team and work in multidisciplinary teams, participating actively on tasks and negotiating between diverse opinions to reach positions of consensus.
  • Plan and manage sports events.
  • Solve problems in new or little-known situations within broader (or multidisciplinary) contexts related to the field of study.

Learning Outcomes

  1. Apply tools and methodologies which facilitate creative and innovative thinking in everyday situations related to the environment of sports business.
  2. Be able to reason autonomously and critically on business topics and issues applied to sports environments.
  3. Communicate and justify conclusions clearly and unambiguously to both specialist and non-specialist audiences.
  4. Continue the learning process, to a large extent autonomously.
  5. Define event management models and establish models suited to each type of event.
  6. Design the elements of the strategy for promoting the event.
  7. Lead a team and work in multidisciplinary teams, participating actively on tasks and negotiating between diverse opinions to reach positions of consensus.
  8. Make plans for meeting the needs of an event in different sports spaces or facilities in a particular location.
  9. Solve problems in new or little-known situations within broader (or multidisciplinary) contexts related to the field of study.

Content

Topic 1: Introduction

1.1 Conceptualization of an event
1.2 Event types and organizational models
1.3 Phases of an event
1.4 Candidacy

Topic 2: Communication

2.1 Marketing
2.2 Sponsorship
2.3 TV and Media

Topic 3: Operations

3.1 Project management
3.2 Logistics and Operations
3.3 Security and risk management
3.4 Venue management
3.5 Accreditations
3.6 Technology and digital transformation
3.7 Volunteering
3.8 Ethics and CSR - Environment - Antidoping

Topic 4: Finance

4.1 Finances of a sporting event
4.2 Ticketing
4.3 Business plan

Topic 5: Legacy

5.1 Economic impact
5.2 Tourism and events

Methodology

Online modality
In the case of the online modality, the methodology will be adjusted in order students can achieve all the learning outcomes specified in this guide and at the same time develop the skills and abilities of the subject.
To this end, the resources available in the modle classrooms will be optimized to maximize student involvement and motivation (forums, debates, simulation games, case studies, online presentations, etc ...)

Annotation: Within the schedule set by the centre or degree programme, 15 minutes of one class will be reserved for students to evaluate their lecturers and their courses or modules through questionnaires.

Activities

Title Hours ECTS Learning Outcomes
Type: Directed      
Participatory Master Sessions 40 1.6 5, 8, 4, 2
Problem solving, exercises in the ordinary classroom 10 0.4 1, 5, 6, 7, 8, 3, 4, 2
Type: Supervised      
Discussion forums 10 0.4 6, 7
Problem solving / Case studies 15 0.6 1, 5, 6, 7, 8
Type: Autonomous      
Personal study 60 2.4 5, 6, 8
Work completion / Report 10 0.4 1, 5, 6, 8, 9, 3, 4

Assessment

Theoretical-practical tests/tasks: Submission of tasks; Presentation and defence of the exercises and works carried out (they can be individual and/or in group).

Individual theoretical and practical works: Delivery of exercises and works, as well as participation in forums and debates.

The teaching team will detail the specific activities at the beginning of the module.

Assessment Activities

Title Weighting Hours ECTS Learning Outcomes
Exam 30% 2 0.08 1, 5, 6, 8, 9, 3, 2
Individual theoretical and practical activities 40% 1 0.04 1, 5, 8, 9, 4
Theoretical-practical tests/tasks 30% 2 0.08 1, 5, 6, 7, 8, 3

Bibliography

-Acosta, R. (1999). Dirección, gestión y administración de las Organizaciones deportivas.Barcelona: Paidotribo.

-Alberto, C.; Hernando, V.; Fernández, J.A. (1996). Gestión y dirección de empresas deportivas.Madrid: Gymnos.

-Aragon, P. (1991). Técnicas de dirección y marketing para entidades deportivas. Málaga: UNISPORT / IAD.

-Ayora, D. y García, E. (2004). Organización de eventos deportivos. Barcelona, INDE.

-Calonge, A.L. (1999).La organización y administración de clubes deportivos: manual práctico de gestión. Modalidad fútbol. Madrid: Civitas Ed.

-Celma, J. (2004). ABC del gestor deportivo. Barcelona: INDE.

-De la plata, N. (2001). Los Servicios Públicos Deportivos. Serie Estudios Europeos nº 11. Madrid: Universidad Europea - CEES Ediciones. IAD

-Escuela Canaria del Deporte (1998). Organización de eventos deportivos.Islas Canarias: -Dirección General de Deportes del Gobierno de Canarias

-García, M., Puig, N. y Lagardera, F. (2002). Sociología del Deporte. (2ª edición REVISADA) Madrid: Ciencias Sociales-Alianza Editorial.

-Gil, Jose (1995). Cómo organizar una competición deportiva. Barcelona. Ed. Flash Books. 

-Greenwell, C. (2013). Managing Sports Events. Champaign (IL): Human Kinetics.

-Heinemann, Klaus (1999). Sociología de las organizaciones voluntarias. El ejemplo del club deportivo.Estudios de economía y sociología. Valencia: Ed. Tirant lo Blanch.

-Landaberea, J.A. (1992). El contrato de esponsorización deportiva. Pamplona: Aranzadi.

-Landaberea, J.A. (2000). Guía práctica para elaborar contratos de patrocinio. Cuadernos -Kirolgi nº 1. Gipuzkoa, Ed. Fundación Kirolgi.

-Martin, O. (1996). Manual práctico de organización deportiva: Claves para un rendimiento óptimo.Madrid: Ed. Gymnos.

-Mastermann, G. (2009). Strategic Sports Event Management.Oxford: Butterwoth Heinnemann.

Software

N/A