Art Direction, Artistic Design and Lighting
Code: 105011 ECTS Credits: 6| Degree | Type | Year | Semester |
|---|---|---|---|
| 2501928 Audiovisual Communication | OT | 3 | 1 |
| 2501928 Audiovisual Communication | OT | 3 | 2 |
| 2501928 Audiovisual Communication | OT | 4 | 1 |
Contact
- Name:
- Guillem Marca Frances
- Email:
- guillem.marca@uab.cat
Use of Languages
- Principal working language:
- catalan (cat)
- Some groups entirely in English:
- No
- Some groups entirely in Catalan:
- Yes
- Some groups entirely in Spanish:
- No
Prerequisites
No.
Objectives and Contextualisation
The objective of the subject is to introduce the student to the field of art direction from all its facets, differentiating the polysemy of the concept and offering the possibility of leaving open different job options. The profile of the figure of the art director and his work process will be deepened to carry out a correct visual conceptualization of a project that is demonstrated in the specific details (lighting, characters, graphics, decoration, etc.)
Competences
- Audiovisual Communication
- Demonstrate creative capacity in audiovisual production.
- Disseminate the area's knowledge and innovations.
- Manage time effectively.
- Show leadership, negotiation and team-working capacity, as well as problem-solving skills.
- Use advanced technologies for optimum professional development.
- Use one's imagination with flexibility, originality and ease.
Learning Outcomes
- Apply the technologies and systems used to process, process and transmit information for new audiovisual media genres and formats.
- Apply theoretical principles to creative processes.
- Disseminate the area's knowledge and innovations.
- Generate quality audiovisual products with innovative aesthetics.
- Manage time effectively.
- Master technological tools for audiovisual production.
- Show leadership, negotiation and team-working capacity, as well as problem-solving skills.
- Use advanced technologies for optimum professional development.
- Use one's imagination with flexibility, originality and ease.
- Use the language of each of the audiovisual media in modern combined forms or in digital media for carrying infographics products.
- Use the language of each of the audiovisual media in modern combined forms or in digital media for conducting journalistic documentaries.
Content
The art direction. Acceptances and disciplines.
- Advertising
- Theater
- Cinema
- TV
- Games
Visual conceptualization. Ideation. Emotion.
- mood board
- sketch
- story board
Artistic pre-production department. Conception, design, development and implementation.
Areas of action.
- Atmosphere. setting
- Lightning
- Decorated. Scenography. Objects.
- Costume
- Make-up
The art director: project coordination.
- Providers
- Budget
- Scheduling
Methodology
The subject will be based on four methodologies: theoretical and practical sessions of implementation (in the classroom or in the laboratories), tutorial sessions and independent work in which the student must develop the work, read and prepare classroom practices.
Annotation: Within the schedule set by the centre or degree programme, 15 minutes of one class will be reserved for students to evaluate their lecturers and their courses or modules through questionnaires.
Activities
| Title | Hours | ECTS | Learning Outcomes |
|---|---|---|---|
| Type: Directed | |||
| Evaluation | 10 | 0.4 | 2, 9, 1, 7, 3, 6, 4, 5, 11, 10, 8 |
| Implementation practices | 40 | 1.6 | 2, 1, 7, 6, 11, 10, 8 |
| Theoretical sessions | 20 | 0.8 | 2, 9, 7, 3, 5, 11, 10, 8 |
| Type: Supervised | |||
| Tutorials | 20 | 0.8 | 9, 1, 7, 4, 5, 11, 10, 8 |
| Type: Autonomous | |||
| Reading, analysis and synthesis of texts, preparation and completion of assignments | 60 | 2.4 | 2, 1, 7, 3, 6, 4, 5, 11, 10, 8 |
Assessment
The evaluation will be carried out on the basis of three systems:
- Open development evaluation tests (development exam or theoretical essay) (20%): 1 recoverable test.
- Completion of three short internships (40%): 2 internships (20% each) recoverable.
- Realization of projects (40%): 1 project evaluated in two parts (20% + 20%).
Assessment Activities
| Title | Weighting | Hours | ECTS | Learning Outcomes |
|---|---|---|---|---|
| Evaluation tests | 20% | 0 | 0 | 2, 9, 1, 7, 3, 6, 4, 5, 11, 10, 8 |
| Implementation practices | 40% | 0 | 0 | 2, 9, 1, 7, 3, 6, 4, 5, 11, 10, 8 |
| Project | 40% | 0 | 0 | 2, 9, 1, 7, 3, 6, 4, 5, 11, 10, 8 |
Bibliography
Bowie, José Antonio Pérez. “La adaptación cinematográfica a la luz de algunas aportaciones teóricas recientes.” Signa (Madrid, Spain) 13.13 (2004): 277–300. Print.
Castello Sirvent, Fernando, and Vanessa Roger Monzó. “DIRECCIÓN DE ARTE Y PRODUCCIÓN PUBLICITARIA: ANALIZAR, CONECTAR, EXPERIMENTAR Y CREAR.” Vivat academia (Alcalá de Henares) 22.147 (2019): 65–85A. Web.
Hernández Serrano, Gloria. Dirección de arte para producciones audiovisuales. Madrird: Ministerio de Educación de España, 2017. Print.
López Fernández, Jesús, and Leonor Balbuena Palacios. “Comunicando a través de la seducción : análisis de la dirección de arte en la publicidad de perfumes.” (2019): n. pag. Print.
Oejo, Eduardo. Dirección de arte / Eduardo Oejo Montano. Madrid: Eresma & Celeste, 1998. Print.
Quintas Froufe, Eva, and Natalia Quintas Froufe. “Moulin Rouge : dos estilos de direccion artistica.” Revista FAMECOS 40 (2009): 84–. Print.
Rizzo, Michael. Manual de dirección artística cinematográfica / Michael Rizzo ; traducción: Sylvia Steinbrecht Aleix. Barcelona: Omega, 2007. Print.
Rom Rodríguez, Josep A. Diseño gráfico publicitario : diseño gráfico y dirección de arte publicitaria. N.p., 2018. Print.
Software
Adobe package